2019 Maserati Gran Turismo Sport on 2040-cars

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High school design students sketch out FCA's 'ultimate status vehicle'

Each year since 2013, Fiat Chrysler Automobiles (FCA) hosts a design contest for high school students called Drive for Design intended to educate and encourage automotive career hopefuls. For 2019, FCA prompted 10th, 11th, and 12th graders to imagine the "ultimate status vehicle." The top three choices include two Alfa Romeos and a Maserati. FCA named first, second, and third places in the contest. Maximillian Cooper (lead image) from Design and Architecture Senior High in Miami won first place. Mason Ross (first inline image) from Kennedy Catholic High School in Burien, Wash., took second. Vincent Piaskowski (Maserati image) from Ernest W. Seaholm High School in Birmingham, Mich., placed third. The three winners of the contest will be awarded with numerous valuable prizes. They will get behind-the-scenes tours at the FCA U.S. Product Design studios, as well as mentoring time with some of FCA's designers. They will also get scholarships to attend the Precollege Summer Experience Transportation Design program at the College for Creative Studies. Lastly, they'll have the honor of serving as junior judges at the EyesOn Design Car Show. Although each sketch has a unique look, all three take the same approach: cab-forward, bubble-top supercar coupes with dramatic lines and curves. Piaskowski's shows direct inspiration from a shark, but we wouldn't be surprised if all three students have special places in their hearts for the Pininfarina Maserati Birdcage Concept.

Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.

The Maserati Bora turns 50. It was 'the thinking man's exotic'

The Maserati Bora made its debut at the Geneva Motor Show in March 1971, meaning the V8-powered supercar from Modena has just turned 50 years old. It arrived at a time when the Italian sports car manufacturers were undergoing a paradigm shift to the mid-engined layout that defines the modern supercar. The Bora (not to be confused with the VW sedan we knew as the fourth-generation Jetta) was named after a winter wind that blows from the Alps to the Adriatic Sea. Though it holds the distinction of being the first Maserati to employ the mid-engine configuration, it was a bit of a latecomer, following on the heels of Lamborghini's 1966 Miura, De Tomaso's 1964 Vallelunga and Ferrari's 1967 Dino 206 GT. However, it was a dramatic departure from the curvaceous designs of the 1960s. Skinned in an avant-garde wedge penned by legendary designer Giorgetto Giugiaro of Italdesign, the Bora was like a concept car come to life. Its most distinguishing characteristic, the unpainted A-pillars and roof, were polished stainless steel, a preview of Giugiaro's DeLorean that would not arrive for another decade. Any resemblance to De Tomaso's Mangusta was probably a coincidence (or the fact that it too was a Giugiaro design). The Bora's massive rear glass area showed off its aluminum twin-cam V8, nestled in a racecar-like steel-tube subframe. Motors came as either a high-revving 4.7-liter unit good for 310 horsepower and 325 pound-feet, or a torquier 4.9-liter producing 320 hp and 355 lb-ft. Delivered through a smooth-shifting ZF five-speed, it carried the car from 0-60 in a reported 6.6 seconds, and onward to a top speed of 174 mph. The Bora modernized Maserati, offering a four-wheel independent suspension for the first time behind the Trident badge. The Bora was considered more liveable than a Countach, thanks to features like double-paned glass between the cabin and engine compartment, a carpeted engine cover, and adjustable pedal box. Though overshadowed by its contemporaries from Maranello and Sant'Agata Bolognese, the Bora was considered the thinking man's exotic. As evidence of its decidedly un-basic following it was even cited in 1984's The Adventures of Buckaroo Banzai Across the 8th Dimension, describing the evil Dr. Emilio Lizardo's escape from imprisonment: "Last night he kills a guard, breaks out of Trenton Home for the Criminally Insane. Ten minutes later, he cops a Maserati Bora.