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Maserati Tridente by Vita Power First, Um, Cruise Review: Today on Aquablog

LAKE MAGGIORE, Italy — MaseratiÂ’s Trident logo gets three-pronged inspiration from the famous fountain of Neptune in Bologna, where the automaker got its start in 1914 before packing up and moving to Modena. And a symbol that denotes mastery over the water is appropriate for the all-electric motorboat that floats us in style around ItalyÂ’s Lake Maggiore. Beckoning dockside, the Tridente is a 10.5-meter superyacht tender, the boat that takes you to a bigger boat. But itÂ’s also fine for swanky solo cruises on lakes or ocean coasts, with a roughly 50- to 70-kilometer range (31 to 43 miles). The design collaboration between Maserati and Vita Power, a marine tech company founded in 2017, features a fast DC charging system that Vita claims as an industry first. To make that practical, Vita has been creating charging infrastructure in key locales, including along the French Riviera, San Francisco Bay, New York and a plug here in Lake Maggiore, about an hour north of Milan. We hop aboard the Tridente, the aforementioned logo emblazoned on a bow deck formed from ribbed composite. The molto bene motorboat features a carbon-fiber hull that helps hold a total weight around 5 tons. As with automobiles, thatÂ’s decisively more mass than a comparable ICE-powered boat, thanks to a 250-kilowatt-hour battery pack thatÂ’s big enough to make a Hummer EV blush. We depart the dock and head for Isola Bella, an island that floats a 17th-century palazzo — a summer home for the aristocratic House of Borromeo, which produced several cardinals and one pope — and a baroque Italian garden of over-the-top splendor. I take a spot on a wide, comfy daybed near the stern, and experience the key talking point of any electric watercraft: A welcome lack of diesel or gasoline stink wafting over passengers — notoriously amplified should one experience seasickness — and the ability to hold a conversation without shouting over an ear-rending marine ICE powertrain. Of course, that also means no rainbow petroleum slicks floating in your wake and despoiling the marine environment. Our pilot makes sure IÂ’m hanging on before he punches the throttle, backed by a pair of generous screens that display everything from nav charts to Netflix. Despite its weight, the Tridente proves a punchy beast. A twin-prop arrangement and proprietary control software allows anywhere from 100 to 600 horsepower.

The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.