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Maserati Fuoriserie customization program arrives in the U.S.
Fri, Feb 4 2022Furioserie means "custom-built" in Italian, and luxury automaker Maserati introduces the word to U.S. and Canada with its Fuoriserie customization program. Now, this isn't custom custom, the way one would order a one-of-one Ferrari. It's more like Maserati's version of BMW Individual or Mercedes-Benz designo, opening access to new styles and colors, but doing so with the starting point of three themed collections. We're not given too many details about how details distinguish the themes, but the Corse collection focuses on the brand's racing heritage, using "innovative pigments" to re-create historically accurate colors, and including "original components" (what other kind are there for an OEM?). Unica, which means "unique," serves fans of contemporary fashion, art and culture with color and materials palettes that look forward to next year's trends. Futura goes on ahead of the others, highlighting "an appreciation for technology and new materials" that balance performance with sustainability from the worlds of product design, interior decor and sportswear. As examples of what can be done, Maserati created three Fuoriserie vehicles. The Corse-dressed Ghibli Trofeo adopts a livery recalling the Maserati Birdcage in Trofeo Blu, with 21-inch dark Orione ("orion") wheels red brake calipers outside, black and grey sport seats with the brand's Zegna Pelletessuta leather coverings and gloss carbon macro twill trim inside. We're not sure which collection the Orange Zest Metallic Levante Trofeo with its 22-inch Orione wheels pulls from, but it's got a full grain black leather interior with contrast stitching in a "living coral" hue. The Quattroporte Trofeo gets Verde Royale Metallic exterior paint, a set of 21-inch Orione wheels with black brake calipers, and the same Zegna-dressed sport seats and gloss carbon macro twill trim. There's a survey Fuoriserie shoppers can take to find out which collection matches their personality. And that's only a starting point, Maserati saying that salespeople will work with the customer "to determine [the customer's core values" and so create an appropriately representative car. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.
Maserati confirms Levante SUV for 2015, Alfieri for 2016
Tue, 06 May 2014The Maserati share of the big Fiat Chrysler event today was expected to be something of a snooze, at least relative to the very busy Chrysler, Dodge, Jeep and Alfa Romeo portions. But the truth is there was plenty to pay attention to where the premium Italian brand was concerned. After all, moving from its 15,400 unit sales in 2013 to a target of 75,000 global sales in 2018 is going to take some doing.
One piece of big news is a shakeup in the existing ranks. 2014 will mark the final year of production for the GranTurismo (and its soft-top counterpart), meaning Maserati will be limited to just its Quattroporte and Ghibli sedans until the Levante SUV arrives in 2015, confirming previous reports. The first SUV to wear the trident, the Levante will only be available with all-wheel drive, but it will boast a Porsche Macan-smiting pair of V6s, with 350 and 425 horsepower, respectively.
Things get back to normal in 2016, as Maserati resumes sports car production with a road-going version of the Alfieri Concept from the 2014 Geneva Motor Show. Again, this is confirmation of a previous report. That car will be joined by a convertible variant in 2017. It seems like Maser is taking aim at, well, everything with the Alfieri, offering a 410-hp, V6-powered variant that dispatches its power to the rear wheels, to go along with 450- and 520-hp versions of the Alfieri's V6 that will only get their power to the road through an all-wheel-drive system.
Alfa Romeo drops its Giorgio platform as it electrifies for the future
Thu, Apr 22 2021Alfa Romeo, a storied Italian automaker with a tremendous amount of goodwill from the automotive enthusiast crowd, is about to go through yet another major transformation. According to reports, including this one from Automotive News Europe, newly appointed Alfa Romeo CEO Jean-Philippe Imparato told Italian journalists during a roundtable event that all future vehicles from the company would be electrified and built on a new platform known internally as the STLA large-vehicle architecture that will be shared across brands under the Stellantis umbrella. "We are working on the Large platform of Stellantis and we will no longer use the Giorgio,” Imparato said. “We must take advantage of the volumes to take all possible opportunities and bring an EV range to Alfa Romeo, but always with the touch of Alfa Romeo.” That means the well-regarded Giorgio platform that currently underpins Alfa Romeo's only two mainstream products, the Giulia sedan and the Stelvio crossover, will come to an inglorious end. That's a shame. The Giorgio platform didn't just cost Alfa's previous parent company Fiat Chrysler Automobiles millions of dollars to engineer, it also gave the company a duo of vehicles that arguably drive better than anything else in their segments. Forbes reports that the Giorgio platform won't be entirely abandoned, as it will reportedly be integrated into the rest of the Stellantis portfolio in some way. We don't know exactly what that means, but perhaps it lives on in heavily modified form as the basis of crossovers and SUVs like the upcoming Jeep Grand Cherokee, which Jeep calls a completely new platform but one we believe shares engineering with the Giorgio. We also think it will underpin the upcoming Maserati Grecale. As for the future of Alfa Romeo, the next model coming from the brand is the Tonale, which was delayed by Imparato in order to get its plug-in hybrid powertrain just right. Tonale will use a platform shared with current Jeeps. Rumors suggest an even smaller crossover called the Brennero is on the way, also using a hybrid drivetrain. Past that, we'll just have to wait and see — Imparato says new 5-year and 10-year plans are currently being finalized. In any case, we doubt there will be any significant updates to the Giulia or Stelvio as the brand moves all its resources to its electrified intentions. Related video: