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Maserati Ghibli GranLusso gets semi-autonomous tech and updated styling

Maserati's littlest sedan is getting a little bit of a makeover in the form a new GranLusso trim for the Ghibli. It will make its official debut at the Chengdu auto show in China, and it mostly consists of aesthetic updates. Up front, the GranLusso gets a grille that has chrome vertical bars in addition to the surround. They also appear thicker and more aggressive. The lower grille has been reshaped, with the outboard openings sweeping up and out, creating more of a smile shape. The headlights are less busy, with a very narrow LED accent strip, and square-shaped projectors. Along the side, the GranLusso gets some badges to tell everyone you got the newest fanciest Ghibli. At the back, the rear bumper has been ever so slightly reshaped at the base. Maserati claims the changes make the car more aerodynamically efficient, but don't give specifics, and frankly we can't imagine the improvement nearly enough to make any real difference to the way the car drives or performs. Styling tweaks aren't the only addition to the GranLusso though. The car will feature some type of semi-autonomous or autonomous driving technology. Again, no specific details were given. We reached out to Maserati for an explanation, and they wouldn't elaborate, saying that there should be more info when it makes its debut at the Chengdu show. No release window or pricing were given either. Related Video:

Limited woven-leather Maserati Quattroporte and Levante headed to Monterey

At the New York Auto Show, Maserati unveiled two luxury novelties. One was the carmaker's new One of One customization program with the tagline, "Anything is possible." The other was the new Pelletessuta woven leather interior developed in conjunction with Italian fashion house Ermenegildo Zegna. Calling it a first for the automotive industry, Maserati will offer the lightweight Napa fabric in 100 special-edition vehicles coming to North America next year. During Monterey Car Week, customers will get the opportunity to order one of the 50 custom editions of the 2020 model year Quattroporte S Q4 GranLusso, and 50 custom editions of the Levante S GranSport. It should be known that the standard GranLusso trim of the Quattroporte comes with a silk and leather interior by Zegna, so the Pelletessuta version is a cut above. The sedan wears custom Blu Sofisticato metallic paint over a dark brown Pelletessuta interior. The brake calipers are also dressed in blue, and a Zegna Edition badge adorns the cabin. Maserati hasn't mentioned pricing, but the regular sedan starts at $122,775, so that's there to start adding a premium. The Levante gets an exclusive Bronzo tri-coat outside over a Black Pelletessuta leather interior with custom Radica wood trim. Instead of the usual 20-inch wheels on, the limited edition gets 21-inch Helios rims hiding black brake calipers. The standard SUV starts at $94,475, we wouldn't be surprised if one of these 50 examples surpassed six figures before options. The Italian camaker says these configurations will not go on sale again.

Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.