2012 Maserati Gran Turismo S Carbon Pkg Bose Navigation Alcantara Headliner on 2040-cars

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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

This is our clearest look yet at the next Maserati Quattroporte

The best look we've had at the next Maserati Quattroporte so far was found in patent drawings that could have substituted for a whole lot of other cars. But seen here is a more useful glimpse, courtesy of someone on the lookout in Italy who caught a prototype in a skin-hugging wrap.
Maserati has apparently gone with the Charles Eames philosophy on the redesign: "The details are not details. They make the design." The overall line is familiar - not such a bad thing even on this 10-year-old sedan - but the detailing appears to have been refined and made sleeker. The taillights themselves should make for an especially interesting feature if the camo'ed car can be trusted.
The next Quattroporte is predicted to be roughly 450 pounds lighter than the current car, and underhood grunt is expected to come from a 520-horsepower, 5.2-liter turbocharged V8 at launch, followed by a 420-hp, supercharged V6 supplied by Ferrari, both working through an eight-speed ZF transmission.

Maserati Tridente by Vita Power First, Um, Cruise Review: Today on Aquablog

LAKE MAGGIORE, Italy — MaseratiÂ’s Trident logo gets three-pronged inspiration from the famous fountain of Neptune in Bologna, where the automaker got its start in 1914 before packing up and moving to Modena. And a symbol that denotes mastery over the water is appropriate for the all-electric motorboat that floats us in style around ItalyÂ’s Lake Maggiore. Beckoning dockside, the Tridente is a 10.5-meter superyacht tender, the boat that takes you to a bigger boat. But itÂ’s also fine for swanky solo cruises on lakes or ocean coasts, with a roughly 50- to 70-kilometer range (31 to 43 miles). The design collaboration between Maserati and Vita Power, a marine tech company founded in 2017, features a fast DC charging system that Vita claims as an industry first. To make that practical, Vita has been creating charging infrastructure in key locales, including along the French Riviera, San Francisco Bay, New York and a plug here in Lake Maggiore, about an hour north of Milan. We hop aboard the Tridente, the aforementioned logo emblazoned on a bow deck formed from ribbed composite. The molto bene motorboat features a carbon-fiber hull that helps hold a total weight around 5 tons. As with automobiles, thatÂ’s decisively more mass than a comparable ICE-powered boat, thanks to a 250-kilowatt-hour battery pack thatÂ’s big enough to make a Hummer EV blush. We depart the dock and head for Isola Bella, an island that floats a 17th-century palazzo — a summer home for the aristocratic House of Borromeo, which produced several cardinals and one pope — and a baroque Italian garden of over-the-top splendor. I take a spot on a wide, comfy daybed near the stern, and experience the key talking point of any electric watercraft: A welcome lack of diesel or gasoline stink wafting over passengers — notoriously amplified should one experience seasickness — and the ability to hold a conversation without shouting over an ear-rending marine ICE powertrain. Of course, that also means no rainbow petroleum slicks floating in your wake and despoiling the marine environment. Our pilot makes sure IÂ’m hanging on before he punches the throttle, backed by a pair of generous screens that display everything from nav charts to Netflix. Despite its weight, the Tridente proves a punchy beast. A twin-prop arrangement and proprietary control software allows anywhere from 100 to 600 horsepower.