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Maserati Levante, Ghibli and Quattroporte get Edizione Nobile limited edition models

Maserati has a new special-edition package for its 2019 vehicles it calls the Edizione Nobile , or Noble Edition. The Levante, Ghibli and Quattroporte (not the GranTurismo) are all going to get in on the Noble fun, with 50 of each being built. Why Maserati decided to go with the Noble Edition name isn't exactly explained beyond the name of the paint being Blu Nobile. Each Maserati gets that handsome blue paint plus 20-inch alloy wheels and silver brake calipers to set them apart from their non-noble (peasant?) siblings. We'll note that this package is available on top of the GranLusso trim level for each of the cars. Inside, you'll get the sport seats from the GranSport covered in a black/brown color combination. The Quattroporte and Ghibli cabins use glossy wood for their cabin trim while the Levante uses a high-gloss metal. An Edizione Nobile badge is displayed on the center console with the car's series number next to it. There aren't any exclusive features beyond the appearance of the Edizione Nobile, but a few options are made standard. Those include the Alcantara headliner, Bowers & Wilkins audio system and Maserati's Level 2 driver assistance package. Maserati says Edizione Nobile models will be delivered to dealerships sometime this month. Just add $7,500 on top of the GranLusso trim for each model, and you've got your price. This means a Levante S GranLusso would go from its $91,980 starting price, to $99,480 with the Edizione Nobile package. These models don't really differ much from your run-of-the-mill Maseratis. However, if noble vehicles are your thing, Maserati has 150 of them waiting. Related video:

Maserati MC20 gets the Mansory treatment and a 720-hp V6

German tuner Mansory has added the Maserati MC20 to its range of heavily-modified exotic cars. Called First Edition, the coupe receives a body kit made largely of carbon fiber to keep weight in check, a completely redesigned interior, and a generous 99-horsepower bump. Power comes from an evolution of the regular-production MC20's excellent Nettuno engine. The twin-turbocharged, 3.0-liter V6 develops 720 horsepower and 627 pound-feet of torque, up from 621 and 528, respectively, in the stock MC20. Mansory made several software changes and fitted a high-performance exhaust system developed in-house to achieve the increase. The mid-mounted V6 spins the rear wheels via an eight-speed automatic transmission. It sends the coupe from zero to 62 mph in 2.7 seconds and on to a 205-mph top speed. Odds are you can hear the First Edition coming before you see it, and once it comes into sight it's impossible to ignore. The tuner fitted a body kit that includes wider front air intakes, an aggressive-looking front splitter, vents integrated into the fenders, a new engine cover with a scoop that gives the V6 additional cooling air, a massive rear wing, and a wide air diffuser. Some of the carbon fiber parts are left unpainted to give the First Edition an even more striking design, while 21-inch front and 22-inch rear wheels add a finishing touch to the custom look. Inside, nearly every component and surface has been redesigned to some extent. The seats, dashboard, door panels, and even the footwells are lined with what Mansory calls "glove-soft" leather upholstery. Most of it is yellow, which was chosen to echo some of the exterior trim, but the tuner added white accents for contrast and Italian flag-colored stripes to both seats and the two massive shift paddles.  Mansory hasn't released pricing details but nothing suggests the MC20 First Edition is cheap; the standard car carries a base price of about $220,000. Looking ahead, the firm plans to release a full range of modified MC20s including at least one based on the Cielo convertible.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.