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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

Maserati preparing electric Quattroporte for 2028

Maserati's range will look a lot different in 2030 than it did in 2020. The brand has already confirmed that the Quattroporte and the Levante will both be replaced by electric models, and it told us when we'll see both models while shedding light on the other cars in the pipeline. The final Quattroporte rolled off the Turin, Italy, assembly line in December 2023. The smaller Ghibli and Maserati's V8 engine died at that time as well, and they're not coming back. Instead, the brand will remain without a sedan in its lineup until 2028, when it plans to release an electric follow-up to the Quattroporte. It's too early to provide concrete details about the model, but Maserati released one interesting tidbit of information: While the EV will carry the historic Quattroporte nameplate into the 2030s, it will be closer to the Ghibli in terms of size. When it lands, the next Quattroporte will join a battery-powered SUV described as an E-segment model that sounds a lot like the Levante's electric replacement. Production of the Levante continues, even without a V8 option, and we don't know when the big SUV will retire yet. As of writing, it sounds like both models will be only offered with an electric drivetrain. Until then, Maserati will continue to offer gasoline- and battery-powered versions of the cars in its range. We've seen and driven the GranTurismo Folgore, and the coupe will spawn a convertible called GranCabrio later in 2024 that will also be available with either a 3.0-liter twin-turbocharged V6 or three electric motors. Even the MC20 supercar will be offered with electric power: The Folgore model previewed in 2020 will reach production by the end of 2025. Note that these EVs won't replace the gasoline-burning variants: "We're going to let buyers decide [whether they prefer the V6 or the EV]," Maserati told me. Maserati stresses that all of these electric models will be designed, developed, and manufactured in Italy. It notably invested a significant amount of money into modernizing the research and development center it operates deep within its decades-old headquarters in Modena. Related video:

2023 Maserati MC20 Road Test: Distinctly Maserati, and better for it

It’s not the quickest to 60 or the flashiest of the bunch, but the Maserati MC20 is a brilliant mid-engine supercar. It also seemingly appeared overnight. One day, Maserati was making subpar luxury sedans, and the next itÂ’s producing a carbon-tubbed supercar with a bespoke engine and looks thatÂ’ll have you going, what the hell is that? But in a good way. Seriously, if an award existed for “most improved” in the automotive industry, Maserati deserves to take home the prize this year. From the MC20 to the hot-selling Grecale, this isnÂ’t the Maserati weÂ’ve known and chided for the better part of this century. ItÂ’s all the more impressive that Maserati is finally catching its stride at the same time Ferrari engines are falling away from its lineup, particularly because the presence of those Maranello-designed engines was the biggest draw to driving home a car with the trident in its grille. Forget about Ferrari, though, because the Maserati MC20 is a great supercar because itÂ’s a Maserati. Let your butt fall into the reasonably-bolstered (but not too crazy) all-Alcantara seat, swivel your legs in over top of the exposed carbon sill, and breathe a deep breath of relaxation. Sure, it takes a tiny bit of contorting to get in, but the cabin is downright plush for being an honest-to-goodness supercar. Give the butterfly door a firm yank downward into place, but make sure to admire the perforated and patterned Alcantara as you do, because itÂ’s just one of many hints at the MC20Â’s quiet luxury. ItÂ’s refreshing to take in the interiorÂ’s surroundings, because while storage may be at a premium, most of the controls and trimmings are easily describable as normal or even ergonomic. The steering wheel buttons look lifted straight off an Alfa and are instantly natural to operate. Your phone will find a perfect resting place in the very secure and well-integrated wireless phone charger in the carÂ’s central tunnel. The wheel-mounted drive mode selector is a chip off AlfaÂ’s “DNA” mode selector, but itÂ’s in the perfect spot to effortlessly change the carÂ’s character in an instant. Even the armrests on both the center console and doors are well-judged to keep you relaxed and well-supported no matter how long the drive. Add to all this the Uconnect 5 infotainment system that is dirt-easy to operate, including with wireless Apple CarPlay/Android Auto, and youÂ’re left with a supercar that doesnÂ’t make being in it or driving it a chore.