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Maserati Levante production starting next year, Alfieri could come within 28 months

Maserati is on a roll. The new Ghibli and Quattroporte have been huge successes, and it unveiled the gorgeous Alfieri concept (pictured above) at the 2014 Geneva Motor Show. The next step for the brand is getting the Levante crossover into production.
"We are getting Mirafiori ready for production [of the Levante]. The first bodies are expected for 2015," said Fiat CEO Sergio Marchionne to Reuters in Geneva. He also said that there isn't much keeping the Alfieri off the streets. "The platforms and motors are there. Technically, production could start in 24-28 months," he said. However, Marchionne refused to say whether the company would actually give the concept a green light to be built.
Fiat hopes to be profitable again by 2016, and while its acquisition of Chrysler is certainly going to help, rejuvenating Alfa Romeo and Maserati are also a major part of the plan. In 2013, the Italian luxury brand saw sales more than double to 15,400 vehicles. Maser is still far away from its goal of selling 50,000 units by 2015, but it's quite a start. Fiat bought Maserati in 1993, but business went through a decade or more of doldrums and falling sales. It appears that the century-old brand is finally finding a path forward with some gorgeous new cars.

Maserati GranCabrio revealed in high-output Trofeo trim

As has been the tradition with Maserati over the past couple of decades, now that the four-seat GT coupe has launched, it's time for the drop-top version. And this latest convertible adopts the same name as its predecessor: GranCabrio. It is, in almost every respect, the same car as the GranTurismo, but with a fabric roof and a bit more weight. Said roof is available in five colors: a navy blue, dark red, black, grey and "greige." It is indeed fabric in order to fold more compactly and allow for cargo space with the top folded, though it will still take up a bit of trunk space when retracted. It also folds quickly at just 14 seconds, and it will come back up in 16. Operation of the top can be done at speeds up to 31 mph. To keep occupants comfy in all temperatures with the top down, the front seats have air vents in the seat backs to blow air onto the neck. Optionally available is a fold-open wind blocker that fits behind the front seats, though it can't be used with rear occupants. The soft top does bring some extra weight, around 220 pounds compared to the equivalent coupe. Maserati didn't specify exactly what contributes to the gain – whether it's more just top components or if some of it comes from chassis reinforcements (both seem likely). Interestingly, the extra weight actually gives the GranCabrio slightly better balance than the GranCoupe. The drop-top's front and rear weight distribution is 51/49 to the coupe's 52/48. Maserati is only offering the GranCabrio in the top-spec Trofeo internal-combustion trim for now. That includes the twin-turbo 3.0-liter V6 making 542 horsepower and 479 pound-feet of torque, eight-speed automatic transmission and all-wheel drive. The weight does ever so slightly blunt acceleration, dropping it by 0.1 second to 3.6 compared to the GranTurismo Trofeo. The same staggered 20-inch front and 21-inch rear wheels and Brembo brakes carry over from the coupe, too. And while the Trofeo is the only version for now, Maserati notes that the chassis remains designed for internal combustion and electric power, so an all-electric Folgore and more entry-level Modena gas-powered models will likely be added later. Maserati did not give a specific time for when the GranCabrio will hit dealers, but it should be sometime this year. Pricing is also a mystery, but should carry a premium over the GranTurismo coupe. Related video:

Maserati confirms next Quattroporte, Levante will be EV-only

Maserati's lineup will look a lot different in the second half of the 2020s than it does in 2022. The company confirmed that the Levante and the Quattroporte will be replaced by electric models, and it announced that the Ghibli, its entry-level car, will retire without a successor. "What we see in the market is that there is a transition from sedans to SUVs. There is still a very clear demand for sport sedans, but we believe that we can serve customers even better by substituting the Ghibli and the Quattroporte with just one new sport sedan," explained Francesco Tonon, the Italian company's head of product planning, during a press conference. We don't know when the Ghibli will retire yet. Executives aren't worried about losing sales by axing the Ghibli. The long-awaited Grecale crossover scheduled to make its debut online on March 22 will likely become the best-selling Maserati model with relative ease due to its positioning, and it will neatly fill the void left by the sedan at the bottom of the company's range. And, the next generation of the Quattroporte will carry the sedan torch into the 2020s. "We strongly believe that there is a future for the sedan, but probably not for two sedans. One will be enough to meet demand," Tonon noted. It's too early to provide concrete details about the next-generation Levante and Quattroporte. Both are due out in 2025 at the earliest. However, what's already set in stone is that neither car will be available with a gasoline-burning engine. Both will be all electric, all the time. "We are focused on delivering the best EV and the best electric large SUV. There will be no ICE and no PHEVs; just electric," Tonon said.