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Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.

2024 Maserati GranTurismo reveals its evolutionary, still-sybaritic interior

After our own Ronan Glon visited Maserati HQ in Modena, Italy to view the 2024 GranTurismo, he wrote, "I can't tell you much about the interior; I saw it, but I'm sworn to automotive omerta until early 2023. What I can say is that Maserati went to significant lengths to make the GranTurismo a true four-seater, and a pair of average-sized adults should be relatively comfortable in the rear seats." The Italians have finally released images of the new GranTurismo interior, and while we're still waiting to have a proper seat in the coupe, we can't detect that any lies have been told.  For those who found the new car's exterior much more evolutionary than one would have expected from not just a rebooted car, but a rebooted brand, the interior also retains familiar cues. The steering wheel is the biggest departure from the past, the new helm looking more like something out of a Mercedes-AMG product. There's a new screen beneath the infotainment display in the center console that appears to be devoted to HVAC controls. And there's no shift lever anymore; paddle shifters do the work of changing cogs in the eight-speed automatic transmission fitted to the ICE-powered trims. Otherwise, the Maserati clock assumes its usual place atop the dash between vent registers, the instrument panel lines create a strong sense of dual cockpits, and the leather looks as sumptuous as ever. The automaker only provided galleries for two of the three trims to be released, the Modena and Trofeo. Both get the 3.0-liter Nettuno V6, which makes 490 horsepower and 443 pound-feet of torque in the Modena, 550 hp and 479 lb-ft in the Trofeo. The two variants are distinguished inside by details like different leather patterning on the instrument panel and seats, more vibrant cross-stitching in the Trofeo, and a black Start button in the Modena versus the blue Start button in the Trofeo. Outside, the Trofeo wears carbon fiber embellishments like the front intake surrounds, rocker panel extensions, and decklid spoiler. We don't have interior images of the battery-electric GranTurismo Folgore yet. It likely has other interior surprises for us. Maserati will begin delivering the new GranTurismo in the second quarter of 2023. Pricing will start at around $200,000.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maserati GranTurismo MC Stradale is an interesting choice in the world of lux GTs

The Maserati GranTurismo MC Stradale sits in an awkward place in the modern world of European grand tourers. Despite its voluptuous Italian body, with 454 horsepower and a six-speed automatic gearbox, it's a bit behind the times when 500 or 600 hp are the norm with seven- or eight-speed transmissions. The GranTurismo is also being phased out, but it's not nearly old enough to be a classic yet. Why would anyone spend their hard-earned dough for this Maserati? XCar Films aims to find out and eventually presents an interesting argument about why the GranTurismo is still worth at least considering against competitive entries from Aston Martin, Porsche, Ferrari or the rest of the European performance pack. This is likely just a temporary goodbye to the GranTurismo anyway, because Maserati plans to revive the name in 2018 with a production version of the Alfieri concept coming in the mean time. If nothing else, this video is a great way to say goodbye to the curvaceous coupe. Related Gallery 2014 Maserati GranTurismo MC Stradale four-seater News Source: XCarFilmsImage Credit: Related images copyright Maserati Maserati Coupe Performance Videos xcar maserati granturismo mc