2017 Maserati Ghibli S Q4 on 2040-cars

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Maserati cutting Ghibli, Quattroporte production on slowing demand

If Maserati is going to meet its ambitious sale targets, it's going to need to grow as fast as its cars can accelerate. But lately, the Trident marque has seen demand for its luxury sedans flattening, if not receding. And now Maserati has had to cut production to avoid overshooting demand. We've been seeing reports of production being trimmed at the company's Grugliasco plant near Turin, Italy, for over a month now. But while earlier reports seemed to indicate the trouble was rooted in supplier issues, the latest suggests that slowing demand is the culprit. According to Automotive News Europe, parent company Fiat Chrysler Automobiles has had to cut the number of shifts at Grugliasco (where the Ghibli and Quattroporte are produced) from 12 per week to 10. "Fiat has told us that workers at the Grugliasco plant will be working for three weeks out of four up until July," union leader Federico Bellono told ANE. "The company is predicting production of about 30,000 to 35,000 cars at Grugliasco this year. I think it will be closer to 30,000." Last year the plant produced 34,000 units, with the sedans accounting for the bulk of Maserati's sales. Of the 36,448 units the Modena-based automaker sold last year, 23,500 were Ghiblis and 9,500 were Quattroportes, with the GranTurismo accounting for just 3,500 units. That's up considerably from the total of 15,400 units it sold in 2013, but is still some ways off from the 50,000 it hopes to reach this year and the 75,000 it aims to achieve by 2018. The arrival of the upcoming Levante crossover, as well as the Alfieri sports car and new GranTurismo, will surely help. But if Maserati is going to reach its ambitious sales targets, it's going to have to find more buyers for its core sedans. Repeated requests made by Autoblog for comment from Maserati have yet to be answered, but we'll be sure to update you if and when relevant new information comes to light. Related Video:

Ghibli PHEV will launch Maserati's electrification offensive

The hybrid variant of the Maserati Ghibli  announced in 2019 is allegedly scheduled to make its public debut during the 2020 Beijing Motor Show. The yet-unnamed model will launch the Italian brand's electrification offensive. Sources familiar with Maserati's plans told Automotive News Europe the Ghibli hybrid will greet the public for the first time when the Beijing show opens its doors on April 21. Going hybrid in China makes sense on several levels. It's an important market for Maserati, the current-generation Ghibli (pictured above) broke cover at the 2013 Shanghai auto show, yet it's a country it has struggled to gain a secure foothold in. Adding electrified options to its range could give its annual Chinese sales a big boost because officials are promoting cars with a plug to curb pollution. There's no word yet on what kind of hybrid technology the Ghibli will receive, though Automotive News Europe speculated it will be a plug-in setup capable of powering the sedan on electricity alone for short distances. Similarly, it's too early to tell if the Italian firm will drop a hybrid powertrain into the Ghibli as we know it and push it to the market, or if it will also make visual, tech, and other mechanical updates to the seven-year-old model. Maserati hasn't commented on the report, and it hasn't announced when the Ghibli hybrid will make its debut; it only pledged to release the model in 2020. Similarly, we don't know if the sedan will be sold in the United States yet. We've reached out to the company for clarification, and we'll update this story if we learn more. Looking ahead, every model Maserati releases will incorporate a degree of electrification. Some will be hybrids, we expect the existing Quattroporte and Levante models will receive gasoline-electric technology, and we know the replacements for the GranTurismo and the GranCabrio due out in 2021 and 2022, respectively, will be the firm's first battery-electric models. There's a new sports car right around the corner, too, and rumors indicate it will be aimed at the Lamborghini Huracan Evo, but we'll need to be patient to find out what's under the camouflage. Related Video:

Maserati GranCabrio revealed in high-output Trofeo trim

As has been the tradition with Maserati over the past couple of decades, now that the four-seat GT coupe has launched, it's time for the drop-top version. And this latest convertible adopts the same name as its predecessor: GranCabrio. It is, in almost every respect, the same car as the GranTurismo, but with a fabric roof and a bit more weight. Said roof is available in five colors: a navy blue, dark red, black, grey and "greige." It is indeed fabric in order to fold more compactly and allow for cargo space with the top folded, though it will still take up a bit of trunk space when retracted. It also folds quickly at just 14 seconds, and it will come back up in 16. Operation of the top can be done at speeds up to 31 mph. To keep occupants comfy in all temperatures with the top down, the front seats have air vents in the seat backs to blow air onto the neck. Optionally available is a fold-open wind blocker that fits behind the front seats, though it can't be used with rear occupants. The soft top does bring some extra weight, around 220 pounds compared to the equivalent coupe. Maserati didn't specify exactly what contributes to the gain – whether it's more just top components or if some of it comes from chassis reinforcements (both seem likely). Interestingly, the extra weight actually gives the GranCabrio slightly better balance than the GranCoupe. The drop-top's front and rear weight distribution is 51/49 to the coupe's 52/48. Maserati is only offering the GranCabrio in the top-spec Trofeo internal-combustion trim for now. That includes the twin-turbo 3.0-liter V6 making 542 horsepower and 479 pound-feet of torque, eight-speed automatic transmission and all-wheel drive. The weight does ever so slightly blunt acceleration, dropping it by 0.1 second to 3.6 compared to the GranTurismo Trofeo. The same staggered 20-inch front and 21-inch rear wheels and Brembo brakes carry over from the coupe, too. And while the Trofeo is the only version for now, Maserati notes that the chassis remains designed for internal combustion and electric power, so an all-electric Folgore and more entry-level Modena gas-powered models will likely be added later. Maserati did not give a specific time for when the GranCabrio will hit dealers, but it should be sometime this year. Pricing is also a mystery, but should carry a premium over the GranTurismo coupe. Related video: