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2024 Maserati GranTurismo First Drive Review: Striking balance

ROME — ItÂ’s easy to argue that the coupe is dead — especially big coupes with four seats. Never a huge segment to begin with, this slice of the market has shrunk in recent years as buyers flock to SUVs and carmakers allocate their development budget accordingly. In 2023, it makes more sense from a business point of view to slap the “coupe” label on a four-door crossover than to put it on a real coupe with two doors. Maserati isnÂ’t giving up. ItÂ’s not just business; itÂ’s also personal. ThereÂ’s a big chunk of its heritage built on four-seater coupes, so it completely reinvented the GranTurismo instead of throwing the nameplate into the darkest locker of automotive history. ItÂ’s still a coupe, and it still has four seats, but significant changes to the powertrain (including a smaller engine and all-wheel drive) aim to broaden its appeal. Maserati planted its flag on this turf in 1947 when it released its first road car, the Pininfarina-designed A6 1500 Gran Turismo, and it has never strayed far from it since. Its designers channeled this heritage into the second-generation GranTurismo without veering into retro territory or using a Xerox machine. “People often ask me, ‘Are you inspired by the past?Â’ WeÂ’re not copying elements, weÂ’re not copying styles necessarily, but we do allow ourselves to be inspired by the way we were constructing our cars back then,” Klaus Busse, the head of MaseratiÂ’s design department, told me. He cited the proportions as an example: sitting low to the ground, the GranTurismo features a long hood and a short trunk lid, which are shapes that have characterized dozens of cars positioned in the gran turismo segment for decades. Beyond the basic shape, the GranTurismo shares little with its predecessor — it illustrates what Busse meant in 2020 when he told me that the then-new MC20 would influence the rest of the range. ItÂ’s recognizable as a Maserati thanks in part to vertical headlights mounted above an oval grille, and of course it features the three fender-mounted vents that have become the Italian carmakerÂ’s signature. The coupe features a pure, fluid design with one exception: the fin-like protrusion on the roof. It houses a camera, and itÂ’s only fitted to GranTurismo models ordered with the digital rear-view mirror. I learned that integrating it into the trunk lid, like a rear-view camera, wouldnÂ’t have provided sufficient visibility.

Maserati likely delays Alfieri, new GranTurismo coming first

The Maserati Alfieri won't be the next vehicle from the Trident-badged brand to hit the market after the Levante crossover. Instead, replacements for the GranTurismo and GranCabrio will arrive first. For now, Maserati CEO Harald Wester won't even speculate about when the production Alfieri will debut. At the Geneva Motor Show, Motoring tried to pin Wester down about the Alfieri's future, but he wasn't in the mood to talk about the 2+2 sports car. The boss said he didn't know if the model was still on schedule and gave a terse "no comment" response about a possible launch next year. He did confirm Maserati's upcoming product slate, though. "The next one will be substitution of GranTursimo, GranCabrio by successors. We already had discussion about Alfieri and I don't want to go into details," Wester told Motoring. A report late last year claimed Maserati had delayed the Alfieri due to the weakening market in China. As opposed to launching the niche sports car there, FCA, parent company of both Maserati and Alfa Romeo, allegedly refocused its plans on updating the Alfa Romeo Mito and Giulietta, which are more popular in Europe. Maserati debuted the Alfieri as a concept at the 2014 Geneva Motor Show, and FCA's five-year plan that year slated a production version for 2016 and a convertible variant for 2017. A selection of V6 engines with 410-, 450-, and 520-horsepower outputs would hook up to the rear or all four wheels, depending on the model. The Italian company also scheduled a new GranTurismo with at least 560 hp to launch in 2018. Maserati's desire to reach an annual volume of 75,000 vehicles by 2018 also looks in doubt. The company's original figure assumes launching the Levante on time, Wester told Motoring. Because of the luxury crossover's delay, the company now expects to reach 50,000 units a year by 2017. Related Video:

Audi gets Q2 and Q4 badges in trademark swap with FCA

Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs. Audi CEO Rupert Stadler confirmed at the Detroit Motor Show that the automaker had finally persuaded FCA to release the two names that would let Audi lock up the Q1 to Q9 badges for its growing SUV family. Audi already plans to drop the Q2 name onto its MQB-based city crossover five-door this year, while the Q4 badge will slot onto the rump of a coupe-like version of the next Q3. It will also reserve the Q1 badge for a 2018 baby crossover, based around the architecture of the next A1 hatch. The A1 will share a lot of its engineering with Volkswagen's Polo-based soft-roader, dubbed T-Cross in concept form. The German company has also pounced on the naming rights for SQ versions of all of its Q-cars, along with F-Tron to cover the day when it pushes hydrogen fuel cell cars into production. Stadler insisted that no money had changed hands in order to pry the two badges off FCA, admitting that they had "each found something we needed." "We promised each other we wouldn't disclose what it cost, but it was not something they were willing to sell," Stadler said. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it." Those negotiations are believed to have centered on a trademark swap with a Volkswagen Group name that FCA desperately (evidently) wants to use on a Fiat, Alfa Romeo, Chrysler, Dodge or Maserati. Asked if Audi had given FCA a trademark in return for Q2 and Q4, Stadler replied, "Something very much like that, yes." Audi has used Italian names on past concept cars that FCA could be interested in, such as the 2001 Avantissimo concept and the 2003 Nuvolari coupe. The latter was named after legendary pre-war racer Tazio, who won grands prix for both Alfa Romeo and Audi's forerunner, Auto Union. Both are unlikely trade chips, with laws in Europe preventing the trademarking of the names of actual people. There is always "quattro" (Italian for "four"), but after investing nearly four decades locking it in as an Audi all-wheel-drive name, it's just not anything like trade bait.