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Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

2017 Maserati Quattroporte gets updated styling, equipment

Maserati revealed a series of updates to the Quattroporte, the most obvious of which is revised styling inspired by the Alfieri coupe concept. The overall shape remains the same, but there's a new grille and front bumper, matte black trim, and an active aero element similar to the air shutter on the Levante crossover that helps cut drag by 10 percent. The Modenese automaker also took the opportunity to update the interior, principally integrating a new 8.4-inch multi-touch dashboard display to replace the old 7-inch unit. Manipulated by a new rotary multimedia controller, the system supports both Apple CarPlay and Android Auto integration. A new driver assistance package available as an option, encompassing adaptive cruise control, lane-departure and forward-collision warning systems, and automatic emergency braking. There are two new trim packages as well – dubbed GranLusso and GranSport – that can be optioned on the Quattroporte S and S Q4 or chosen between on the GTS model. Under the hood, both engines carry over unchanged. Standard power still comes courtesy of a 3.0-liter twin-turbo V6 good for 404 horsepower and 406 pound-feet of torque, channeled through an eight-speed automatic transmission to either the rear wheels or all four. The GTS packs a bigger 3.8-liter twin-turbo V8, still rated at 523 hp and 524 lb-ft. 0-60 times as a result remain unchanged at 4.9 seconds for the Quattroporte S, 4.8 for the all-wheel-drive Quattroporte S Q4, and 4.6 for the Quattroporte GTS. US pricing will be announced "in the coming weeks," we're told, however Maserati will begin delivering the revised Quattroporte already this month. The relevant question is whether these changes can help Maserati take a bigger slice of the fullsize luxury sedan market away from rivals like the Audi A8, BMW 7 Series, and Mercedes S-Class. Maserati sold fewer models across its entire range in the United States last year than Mercedes did of the S-Class family, making the Quattroporte something of a footnote in this elite segment. If what we're looking at here represents a mid-cycle refresh of the model introduced in 2013, it will likely be 2019 before FCA's most upscale brand replaces its flagship sedan altogether. Related Video: Featured Gallery 2017 Maserati Quattroporte View 9 Photos News Source: Maserati Maserati Luxury Performance Sedan

Maserati Ghibli overtakes Levante, headed for Shanghai?

While earlier reports indicated that the next Maserati product out of the gate would be the Levante SUV, Motor Trend is now reporting that the Audi A7-shaped Ghibli has cut in line. Word is that we may see the new Ghibli as early as the Shanghai Motor Show in April.
Citing unnamed sources, MT predicts that the minds at Maserati now see a more pressing need to fight off the likes of the Mercedes-Benz E-Class and the BMW 5 Series than to go after luxury utes. However, if our spy shots of Ghibli prototypes are anything to go on, it's also likely that the sub-Quattroporte Maser won't be a traditional sedan. The car above's long nose, low roof and brief, sloping rear deck all bring to mind Audi's lovely A7, Meaning the Ghibli may fall into the always murky four-door-coupe/luxury hatchback genre.
Bi-turbocharged iterations of both a V6 and a V8 should make up the early powertrain choices for the Maserati, meaning the top-spec Ghibli should have loads of shove to match its promised good looks.