2004 Cambiocorsa (2dr Cpe Cambiocorsa) Used 4.2l V8 32v Automatic Rwd Coupe on 2040-cars

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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Ferrari LaFerrari supercar to spawn Maserati LaMaserati?

CAR reports Maserati may benefit from the introduction of Enzo-succeeding Ferrari LaFerrari (shown below). According to unnamed parties, Maserati is keen to create a successor for the MC12 (above) based on the bones of the new Ferrari.
Details are about as scarce as they come, but CAR reckons Maserati has a few options when it comes to building its own supercar. Those include using the suspension, chassis and electrical systems of the Ferrari but with a unique carbon fiber body and without the LaFerrari's hybrid system. The new take on the MC12 could use a detuned version of the 6.3-liter V12 from the LaFerrari or stick a quad-turbo 3.8-liter V8 behind the front seats.
The latter option could see the next MC12 yield up to 900 horsepower, putting it within reach of its cousin as well as hardware like the McLaren P1. Of course, all of this - including our fanciful name in the headline - is just speculation for the time being. CAR says that if the machine makes its way to production, it would could cost well over $1.3 million.

Maserati Alfieri Concept draws from the brand's past, looks to its future

We may be just as (if not more) used to the idea of Maserati making four-door passenger cars as we are of Porsche or Aston Martin doing the same, but the Trident marque is no less routed in producing sports cars than its German and British rivals. The trouble is that, now seven years on the market, the GranTurismo is Maserati's only two-door model, and it's growing a little long in the tooth to serve as the brand's halo car. Especially when it starts looking back at its history on the occasion of its 100th anniversary. So to mark the milestone, and reconnect with its more sporting past, Maserati has rolled in to Geneva with the concept car you see here.
It's called the Alfieri, and we've been anticipating its unveiling since (if not long before) rumors surfaced last week of its impending arrival, followed by confirmation from the manufacturer and the leaked images we brought you mere hours ago. But now it's been unveiled in the metal.
The Alfieri's wheelbase is 9.5 shorter than the GranTurismo, but packs the same 4.7-liter naturally-aspirated V8.