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Maserati to cap output at 75,000 cars

Maserati appears set to take a page out of corporate sibling Ferrari's playbook with the possibility that it may cap global annual output in the coming years. Ferrari announced in 2013 that it would limit itself to 7,000 vehicles a year to maintain exclusivity, and so far, it has stuck to the plan.
According to an unnamed Maserati executive speaking to Reuters, the Italian luxury car maker wants to cap its sales to 75,000 vehicles a year. However, it's hardly there yet. The company doesn't forecast reaching that production benchmark until 2018.
Dave Sullivan, an auto industry analyst for AutoPacific, thinks that limiting sales could be a smart move for Maserati. "If it is profitable at 75,000 and doesn't require a significant investment in capacity to get there, this appears to be sound," he said to Autoblog via email. "Alfa Romeo is intended to be the volume brand and by capping Maserati, it means that even if you opted to buy the 'entry level' Ghibli, you still have a level of exclusivity."

Maserati introduces Ghibli to Americans in Super Bowl spot

Fiat Chrysler Automobiles aired three commercials during this year's Super Bowl, and the first spot was given to Maserarti during the first quarter of the big game. The 90-second ad was used by Maserati to introduce its new midsize Ghibli luxury sports sedan to a very captive American audience.
Called Strike, the Ghibli commercial tells the familiar tale of the little guy who waits around for the world's giants to let down their guard. Scroll down to watch the spot yourself and let us know if it lives up to the high bar that Chrysler brands have set for themselves in past Super Bowls.

Maserati Grecale and Alfa Romeo Tonale delayed

MILAN — Maserati on Monday delayed the launch of its new Grecale SUV until the spring of 2022 from November this year due to a global chip shortage. The announcement by the luxury brand, part of Stellantis, comes as a shortage of semiconductors forces automakers around the world to slow or suspend production. Maserati said its decision stemmed from ongoing disruptions in the supply of parts. "In particular, due to a scarcity of semiconductors, production volumes would not adequately meet expected global demand," Maserati said in a statement. A global premiere for the Grecale, which will be produced in Cassino in central Italy, was initially scheduled for Nov. 16. Stellantis this month also confirmed it would present the Tonale, the new Alfa Romeo SUV, next March after it had been expected at the end of this year. Stellantis, formed this year though the merger of Fiat Chrysler and France's PSA, has halted production at several plants, including in Europe and Canada, due to the chip shortage. It has forecast it will produce 1.4 million fewer vehicles this year. The FIM-CISL union has said the impact of a semiconductor shortage on Stellantis' Italian production this year will be worse and longer-lasting than the damage to output caused by the COVID-19 pandemic in 2020. Related video: