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Maserati to halt production for one week in November

When it comes to selling cars, exciting new product is king. This is a fact Maserati is learning the hard way as it struggles to hit aggressive internal sales targets set by its Fiat Chrysler Automobiles ownership. And now a report from Reuters indicates that Maserati will be forced to shutter its Grugliasco plant near Turin, Italy, for one full week in November. Rewind back to 2013 and things were looking really good at Maserati. The brand had rolled out a new version of its four-door flagship, the Quattroporte, a smaller and somewhat more accessible sedan one rung below in the form of the Ghibli, and a new line of twin-turbo engines in both six- and eight-cylinder guises. A sales spike seemed imminent. That's exactly what appeared in 2014, as Maserati topped our end-of-the-year sales chart with a monster 171-percent gain in the United States when compared to the year prior. Like we said, product is king. The first signs of trouble brewing at Maserati rose into our consciousness in January of 2015, as, here in the States, the Italian brand took a monster nosedive in sales. That month's 20-percent decline would prove no anomaly, as February's 43-percent decline would attest. For the next few months of 2015, sales remained basically flat as allegations of shady sales accounting practices hit the news. In September, the last month sales data is available, the brand saw a drop of nearly 34 percent. How does Maserati expect to fix its lagging sales? Exciting new product, naturally, this time in the form of the long-awaited, highly anticipated Levante crossover. While Maserati's history is full of grand-touring coupes and four-door sedans, CUVs are all the rage right now. In other words, as long as the Levante isn't terrible, it really ought to bring the brand's sales back to 2014 levels. Following the Levante, Maserati has promised a new coupe based on the design of the Alfieri Concept it showed off at the 2014 Geneva Motor Show, and that will surely bring another hefty dose foot traffic into showrooms as the next product wave. FCA is banking on turning Maserati from a niche player into a meaningful contributor to its sales chart. If that plan has any hope of turning into a reality, it's clearly going to take a lot more shiny new product to make it happen. Here's hoping the Levante is the next positive step in that direction. Related Video:

Maserati Project24 is a custom, limited-edition, track-day special

Maserati joins the parade of limited-run, track-only cars designed to a set of specs instead of a set of established racing regulations. The entry is known by the codename Project24 at the moment, and Maserati says it will build just 62 examples. We don't know the significance of 24 nor of the production run. When the automaker launched the MC20, it said it planned to get return to heritage values founded at Formula 1 and sports car tracks around the world. While we wait on an MC20 developed for FIA GT racing, Project24 will be automaker's second outlet for racing aspirations, the Italians planning on entering Formula E next season. It's possible the Project24 is an offshoot of Maserati's reportedly dead GT3 program for the MC20. In December 2020, Daily Sports Car reported that a GT3 challenger "was said to be under development" when Maserati debuted the MC20, but perhaps due to ramifications of Covid, the circuit version was "shelved for the time being." The automaker hasn't divulged performance targets for the Project24, only a weight target: Below 1,250 kilograms, or 2,756 pounds. If achieved, the racer would be 552 pounds less than Maserati's claimed weight for the MC20. Part of the weight loss comes courtesy of carbon fiber bodywork that's two inches wider than on the MC20, Lexan windows, and making the passenger's seat optional. The gains should be felt everywhere around a track, especially because Project24's 3.0-liter V6 engine sports a larger pair of turbos that boost output by 119 horsepower, to 740 hp. The road car's eight-speed automatic is replaced by a six-speed sequential auto with paddle shifters, from there sending power to the rear wheels through a mechanical limited slip differential instead of the electric LSD in the MC20. Brembo CCMR racing brakes hang off a double wishbone suspension with anti-roll bars front and rear and adjustable dampers, just behind custom, forged 18-spoke center lock wheels on racing slicks. An adjustable front splitter and rear wing fine tune aero performance, on-board air jacks help pit crews put in the best performance.   The cabin offers an adjustable, multifunction carbon fiber steering wheel and pedal box. The wheel contains a digital display working alongside a dash and data acquisition system, but a driving performance optimization display is extra.

2025 Maserati GranCabrio Folgore is the third flash of Modena lightning

The debut of the 2025 Maserati GranCabrio Folgore completes Maserati's initial trio of battery-electric offerings, the Atlantis High powertrain in this car complementing the Nettuno V6-powered GranCabrio Trofeo that Maserati debuted in February. The first of its kind, the GranCabrio Folgore establishes the six-figure, four-seat, battery-electric luxury grand tourer convertible segment until something like an electric Porsche 911, Mercedes-AMG SL, or reborn Jaguar XKR comes along. At speeds of up to 31 miles per hour, the roof available in five colors folds in 14 seconds and raises in 16. With the top up, trunk space shrinks from the coupe's 9.5 cubic feet to 6.1 cubic feet. Stow the top, there are 4.6 cubic feet available for soft-sided bags. Neck warmers built into the seats come standard, a wind blocker lives on the options menu.   Built around the same 92.5-kWh (83 kWh usable) T-shaped battery and three-motor drivetrain as on the GranTurismo Folgore, maximum output differs from actual output: Each motor can produce 402 horsepower and 332 pound-feet of torque, but the full 1,206 hp needs to wait on stouter battery options. With today's chemistry, Maserati engineers decided to restrain combined output to 751 hp and 996 lb-ft., with even that figure only unlocked in Corsa mode with launch control. The catapult shot to 60 miles per hour is estimated at about 2.7 seconds; top speed is 180 miles per hour.      Shoppers will get a choice of six wheels in staggered 20-inch front and 21-inch rear sizes. Two of those wheel designs are aero-focused and wrapped in EV-specific rubber. Maserati gave a WLTP estimated range of up to 278 miles on a charge, an EPA-rated estimate of 250 miles, which would be on the aero options. Plugging into a DC fast charger capable of 270 kW is said to replenish the battery from 20% to 80% in 18 minutes, and add 62 miles in five minutes.  The interior's a mix of reborn Maserati and the special touches applied to the hardtop electric sibling, meaning the quartet of digital displays (gauge cluster, infotainment, HVAC, and clock), 18-way front seats in recycled Econyl or leather, 16-speaker Sonus Faber audio, and carbon fiber trim inlaid with copper filaments. The automaker's also giving owners a wallbox with purchase, and has hooked up a single-pay system to use a range of chargers from different infrastructure companies. Order books open in August, and Maserati anticipates deliveries beginning in Q4 this year.