2002 Maserati Coupe on 2040-cars

Auto blog

Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

Next-generation Maserati Gran Turismo, Gran Cabrio confirmed

The Maserati Gran Turismo will return for a second generation after all. The Italian automaker confirmed the on-again, off-again grand tourer as it presented its financial results to investors.  The Gran Turismo coupe and its convertible offshoot, the Gran Cabrio, were both included in the five-year plan parent company Fiat-Chrysler Automobiles (FCA) presented in 2014. Their future began looking grim when they disappeared from the company's road map, according to Motor Authority. We know Maserati is busily working on another, more hardcore sports car inspired by the Alfieri concept, and odds are insiders worried releasing two similar models in the same price bracket would confuse buyers and torpedo both nameplates. The latest from Maserati's Modena, Italy, headquarters is that development of the next Gran Turismo is back on track. Additional details about the car remain under wraps, but Maserati's presentation noted every car it releases beginning in 2020 will be offered with a battery-electric powertrain. The current, 12-year old Gran Turismo (pictured) has been V8-only for its entire career, and we wouldn't be surprised to see the eight-cylinder return as an alternative powertrain for buyers who don't want an EV. Maserati has previously made it clear that it won't commit to an all-electric future. Maserati's product master plan pegs the next Gran Turismo's debut date at some point in 2021. Keep in mind the company isn't exactly known for timeliness. Even if we see the model during 2021, it's unlikely to appear in American showrooms until 2022 at the earliest. The Gran Cabrio will arrive the following year, so it will likely launch as a 2023 model. That means the current Gran Turismo and Gran Cabrio will likely remain in the firm's lineup for two or three additional years. The presentation reaffirms Maserati's commitment to finally becoming a full-line automaker. In 2020, it will give the Levante, the Ghibli, and the Quattroporte a mid-cycle refresh, and it will release the aforementioned production version of the Alfieri concept introduced way back in 2014. Then 2021 will bring a smaller SUV, and a convertible variant of the yet-unnamed Alfieri-inspired model. Finally, the Quattroporte and the Levante will be replaced in 2022 and 2023, respectively. Maserati will need to keep the Gran Turismo and the Alfieri in two distinctly separate segments.

2017 Maserati Levante First Drive

You can argue all you want about whether or not certain companies should build crossovers. That's what the comments section is for. We'd argue that Maserati should have done it a long time ago, having shown its first crossover concept back in 2011 and only delivering on it now. Porsche blazed that trail with the Cayenne and others have followed suit since, racking up big sales. It's a little odd, then, that after waiting so long to get in the game, the Levante came together in just 22 months. Blame nationalism. The original plan was for the Levante to be based on and built in Detroit alongside the Jeep Grand Cherokee. That changed when Sergio Marchionne decided, in his dictatorial way, that all Maseratis and Alfa Romeos would be designed, engineered, and manufactured in Italy. So the team hit reset, borrowed the Ghibli platform, and went about creating a not-quite-a-crossover, taller-than-a-wagon hatchback with air suspension. Just shy of two years later, we're driving the Levante. In Italy, naturally. The dimensions and stance are what set the Levante apart from the abundance of luxury performance crossovers and emphasize its Italianness. It's longer, wider, and lower than a Porsche Cayenne or the Grand Cherokee it was nearly spawned from. The hood looks impossibly long in person because it is really long. The front end takes inspiration from the Alfieri concept, and there's a refreshing lack of mesh or filler between the grille's thin vertical slats. It can stand to be so open because there is a set of active grille shutters just behind to manage airflow. What would be usable cargo space on a blockier crossover is sacrificed by a rakish hatch, which looks pretty and we're told routes air in a particularly aerodynamic-friendly fashion. Instead of building the boxy version first, Maserati took the gamble and went straight to the fashionable coupe-ish shape. That foresight paid off, as it seems the coupe-like SUV trend is here to stay. For all the scrambling that must have gone on to produce this new model so quickly, it doesn't present like a rush job. Sure, most of the engineering was already done for the Ghibli and Quattroporte, but the Levante actually feels like a more complete effort than those cars. The attention to detail is most felt in the cabin, where the latest corporate infotainment system has been neatly integrated into familiar surroundings.