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Lotus hiring 100 after securing lb100m investment

Lotus is getting a shot in the arm courtesy of corporate parent DRB-Hicom, which has announced a 100-million pound ($152.3M USD at today's rates) investment in the Hethel, UK-based manufacturer. The troubled brand was also in the news last week, with DRB announcing a new, three-year plan that would see variants of existing models introduced.
The money will create 100 new jobs in Hethel, with 45 new engineers, 40 manufacturing operatives and 18 university grads joining the team. Lotus has already seen an uptick in sales this year, according to a Norfolk-based news site, with 40 to 45 cars being produced per week and 722 road cars and 45 race cars sold between January and May. Even sales in the UK have seen a big jump - Lotus only moved 70 units in 2012, but it's already sold 80 cars in the first half of 2013.
Better yet, Lotus is citing an increased demand for its cars around the globe as the motive behind the new hires. While still quite uncertain, Lotus looks like it might finally be on the right track.

Jay Leno checks out Ronin RS 211, a Lotus Elise transformed

You know a vehicle is going to be something special when you need a pair of goggles to drive it, and this highly customized Lotus lives up to that promise. The owner refers to his one-off as the Ronin RS 211, but underneath that barely there body are a few parts left from a 2005 Lotus Elise. Owner Frank Profera totaled his Elise when a Porsche rear-ended it, but he wasn't willing to give the sports car up. With a canvas to build from, Profera took inspiration from the Lotus 2-Eleven and Can-Am cars, and the Ronin resulted. Not content with just a svelte body, the powertrain received just as thorough an upgrade as the looks. The engine still displaces 1.8 liters but features improved internals. The piece de resistance, though, is the custom turbocharger setup that runs on a mix of pump gas and alcohol to put out a claimed 680 horsepower, which sounds great screaming through the California canyons. "Ronin" is a Japanese word for a master-less samurai, and with its featherlight weight, just a vestigial windshield and gobs of power, the RS 211 is a fantastic automotive symbol for the type of sword such a warrior might carry. Watch as Jay takes an extra long drive on the latest episode of Jay Leno's Garage.

2020 Lotus Evora GT First Drive | Exquisitely analog

OJAI, Calif. — WeÂ’ve glimpsed LotusÂ’s EV-powered, 2,000-horsepower, $2 million future, and itÂ’s a glorious vision, for sure. But the boutique brand has also updated its more attainable gas-powered offerings back here on Earth, in the form of the 2020 Lotus Evora GT. Our first drive offered a revealing (and thrilling) taste of what might be among HethelÂ’s last traditionally-powered sports cars. For those unfamiliar with the Evora, the diminutive 2+2 was launched in 2009 as a grand touring-capable alternative to the laser-focused, ultra-featherweight Elise. Power hails from a Toyota-sourced 3.5-liter V6 with Lotus-modified induction and exhaust hardware, with everything from the throttle calibration to the spark plugs tweaked, and oil sump baffles added to reduce sloshing during high g-force maneuvers. While supercharger oomph was added to the Evora 400Â’s powerplant in 2015 (breaking the, you guessed it, 400 horsepower barrier), the latest GT spinoff incorporates mods from the non-U.S.-spec Evora 430, which brings total output to 416 hp and 317 lb-ft of torque. As before, a six-speed manual comes standard (and accounts for approximately 70% of sales), while an automatic adds $2,700 to the $96,950 starting price. Thanks to an infusion of carbon fiber and composite bits, the Evora GT tips the scales at only 3,175 pounds – for context, thatÂ’s only 33 lbs more than a Porsche 911T – aided by a bonded aluminum tub that manages both light weight and excellent torsional rigidity. Opt for the carbon pack ($10,000), and youÂ’ll shave an additional 71 pounds from the equation. Further mass reduction is available via forged wheels ($3,250) and titanium exhaust ($8,000). Revised aerodynamics in the form of tucked-in wheel arch vents, a slight drop in ride height, and a larger rear spoiler conspire to double downforce, producing 160 lbs of force at the 188-mph top speed. If youÂ’ve ever endured the awkward ingress and egress of a Lotus Elise, the Evora feels refreshingly conventional: simply slide in, click in, and adjust your mirrors diligently because, at least if youÂ’ve ordered the carbon package, visibility through the rear windows is almost entirely obscured by thick louvers. Like that other British performance brand (looking at you, McLaren), Lotus stuck to its guns by retaining a hydraulic steering rack that conveys road surface nuances and feedback with refreshing accuracy.