1997 Lotus Super Seven on 2040-cars

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Lotus says the electric Evija is a trailblazer that will influence future cars

Lotus, a company known for making nimble sports cars, is stepping outside of its comfort zone to develop a 2,000-horsepower electric hypercar named Evija. Battery technology is heavy, so the limited-edition coupe won't be a featherweight like the Elise, but the firm's chief engineer told Autoblog it will be imbued with Lotus-ness. Keeping weight in check is easier said than done when you're dealing with four individual electric motors and a 70-kilowatt-hour lithium-ion battery pack. Matt Windle, the man in charge of the company's research and development department, explained the widespread use of composite materials like carbon fiber helps offset the mass. He cited clever packaging as another weight-saving measure. The part the steering column is mounted to is also used as a ducting for the HVAC system, for example. "We try to combine many requirements into one part to keep the weight down," Windle said. All told, the Evija (pictured) tips the scale at about 3,700 pounds. That's remarkably light for an electric hypercar, but it's heavier than any Lotus model in recent memory. And yet, Windle assured us it will still feel like a Lotus behind the wheel. That's partly because the battery pack is where the four- or six-cylinder would be in a mid-engined car rather than directly under the passenger compartment. This configuration gives the two passengers the impression of being wrapped in the cockpit while lowering the center of gravity. "We have the ability to deliver the driving dynamics and the performance that customers expect from a Lotus. It's the same dynamic setup, but with a different propulsion system," Windle pointed out. Lotus will initially cap Evija production at 130 examples, so there likely won't be enough units to fill demand, but that's par for the course when it comes to halo models. The numerous lessons learned from the project will trickle down into other models in the coming years, however, and the company has several products in the pipeline. "People do not understand that Lotus is still going. We want them to know we're still here, that we can still innovate," Windle said. "[The Evija] is not just a standalone product. The design language and the content that's in the car will give us direction as we shape future products that are coming. You'll see it as a trailblazer."

Watch Lotus F1 team careen through a mall in Renault Twizy EVs

The Lotus Formula One Team is sticking with drivers Romain Grosjean and Pastor Maldonado next year, but it's dropping Renault as an engine supplier in favor of Mercedes power. The 2014 F1 season is barely over, though, and that mean's there still a little time left to put those marketing dollars to work, while still having a little fun, too. To that, Renault has put Grosjean and Maldonado behind the wheel of two Twizy electric cars and unleashed them on The Dubai Mall for an ad for the little buggies. The place is one of the world's largest shopping centers, and it also houses an aquarium, an ice skating rink and even a dinosaur. It's a big place, and unsurprisingly, the two F1 pilots drift the little buggies with ease around every part of the complex. Grosjean even gets some time on the ice. Check out the ad for the quirky EV in the video above. Related Gallery Paris 2010: Renault Twizy View 15 Photos News Source: Renault Middle East via YouTubeImage Credit: Related images copyright 2014 Drew Phillips / AOL Marketing/Advertising Motorsports Lotus Renault Coupe Electric Videos renault twizy Romain Grosjean lotus f1 team pastor maldonado

Lotus says it's hiring 200 new engineers in effort to expand

Lotus is making moves to rise back up in the automotive world. A report from The Telegraph says the British company will hire 200 new engineers. This batch of hiring comes from the pockets of new Chinese owner Geely. The plans also include the opening of a new engineering center in the U.K. away from its longtime home in Norfolk. Lotus CEO, Phip Popham said this about the new moves. "Lotus has been in survival mode for many years. We're taking on people here and also in the Midlands. We need to tap into the industrial resource outside Norfolk to help our growth," Popham said. These new hires are all part of a multi-billion dollar investment into Lotus from Geely to try and turn the company around. Ultimately, Lotus wants to triple its current production all the way up to 5,000 cars per year. One of the initiatives from this investment is an all-electric hypercar we saw teased not too long ago. Popham also spoke of making cars with a slightly different focus than the Lotus we know of today. "A car not just for the weekend, but one you can live with," Popham says. Ideas of a Lotus SUV or grand tourer have bounced around in the recent past, and those still appear to be in the company's plans. The British brand plans on tapping Geely for many items it doesn't already have, according to the report. These include modern items like digital display screens and parts required for electrification of its vehicles. A new platform meant to house these "livable" Lotus cars is said to be in the works.