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Lotus stepping up to LMP1 in World Endurance Championship
Tue, 18 Feb 2014Only a couple of years ago, it looked like the top tier of prototype endurance racing was in trouble. Peugeot shut down its program, leaving the LMP1 category all to Audi to dominate. Only six cars entered the Petit Le Mans in 2012, and the season was cut short. But the top class in the FIA World Endurance Championship has since blossomed. And it only looks poised to grow further.
Audi and Toyota will each be back on the grid this season, joined by Porsche. But the latest news has Lotus stepping up to the big leagues also. (Well, sorta: the German-run squad uses the Lotus name and colors, but has no more to do with the automaker than the Formula One team of the same name.)
The Lotus LMP1 will be based on the same Lola-based T129 chassis used until now in the LMP2 class, with former F1 driver Christijan Albers leading the driver lineup. In addition to Audi, Toyota and Porsche, the solitary Lotus entry will also compete against privateer Rebellion Racing in a nine-car LMP1 grid throughout the season.
Lotus to move immediately forward with new variants rather than new models
Mon, 22 Jul 2013It took 1.5 years, but a DRB-Hicom managing director told Malaysia's Business Times that the company has "cleaned up" the situation at Lotus from its finances to its marketing and image. The clean-up job we're most interested in, the product portfolio, will be demonstrated by financial investment in a three-year program of "variants based on existing products - variants with improved technology, improved performance."
You'll notice mention of the word "variants" three times but no mention of the phrase "new models." We knew that with the death of the five-new-model turnaround plan dreamed up by ex-Lotus CEO Dany Bahar DRB-Hicom said there'd only be three distinct lines - which is the current number - but during Lotus' trouble-plagued 2012 it sold just 80 cars all year, and for a tense spell it really wasn't clear if DRB-Hicom would commit to even keeping Lotus alive, much less investing in it.
It's not clear how much is being put into in the three-year program of offshoot models like the 345-horsepower Exige S Roadster (pictured), but it might be fair to say this is where Lotus' revival really begins, and does so with baby steps. Autocar reports that DRB-Hicom has already put 100 million pounds into the English carmaker, and as its issues were worked through Lotus has sold almost as many cars in the first five months of this year as it did all of last. That has not only convinced the Malaysian minders to throw more money its way, but the UK's business secretary has also approved a 10-million-pound investment into Lotus through the Regional Growth Facility program.
Lotus F1 apologizes for tweeting support for LGBT Olympians
Mon, 10 Feb 2014The Lotus Formula One Team is apologizing after its official Twitter account posted this image of two men kissing in connection to the opening of the Winter Olympics on Friday, February 7. It claims that the original tweet was "unauthorized."
The tweet, which Lotus deleted later that day, can be viewed to the right and was promptly replaced an apology that said, "We would like to sincerely apologise for an unauthorized message posted on our Twitter account today & will ensure this cannot happen again." Responses to the kerfuffle on its Twitter page have mostly focused on confusion as to what the original tweet was and why it was removed.
While the Sochi Olympics have been controversial among LBGT groups because of Russia's laws banning so-called "gay propaganda," the country has a growing importance in F1. In fact, the first Russian Grand Prix is scheduled to run later this season on a circuit around the Sochi Olympic Park. Genii Capital, the team's owner, has business interests in Russia, and according to the BBC, the Lotus F1 team is working on a deal to with Russian mobile phone company Yotaphone to sell it 10 percent of the team.