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Lotus admits its fancy London shop is a waste of money
Thu, Feb 4 2016Piccadilly in London is one of the most expensive shopping streets in the world. And right by where they filmed that awesome scene from American Werewolf in London, Lotus has a showroom. I wandered in last week. Handmade suit, posh watch, smart shoes. But the lack of interest from the sales staff made me think I was wearing a Kimi "Leave me alone I know what I'm doing" T-shirt. To the cognoscenti it's a bit confused. There is no separation between the Lotus F1 team and Lotus cars. Even though a friend at Lotus F1 once told me that the team has a closer relationship with Microsoft than it does with Lotus Cars. What makes this especially strange is that the F1 stuff is front and centre: overpriced caps, T-shirts, and team gear, with the cars playing second fiddle. Yet this is a store paid for by Cars. You have to wonder what the shop is going to sell next year when the Enstone F1 team drops the Lotus name to become Renault. But that is nothing to the wondering you start to do when you speak to the staff. On a previous visit I'd asked about the relationship between Lotus F1 and Lotus Cars, and the sales staff insisted that they were one and the same. A short time after that I spoke to Lotus CEO Jean-Marc Gales at an event where he'd been the guest speaker. He told me that moves were underway to fix the problem and that they would soon have staff in the shop that knew about the cars. So last week's return visit was depressing. In the back there is an Exige and an Elise. I asked the difference and the girl suggested that we look it up on the internet. She took a business card, I made my excuses and left. Daft really I might not have bought a car but I was seriously tempted by the GBP20 carbon fibre pen. My local dealer, Hexagon, called and mailed, but what was really telling, and bloody impressive, was the call from Hethel. I vented my disappointment with the Piccadilly store, and the Lotus man explained. And impressed. Normally you'd get some dreadful company line about how the shop wasn't for people like me, that it was all deliberate to avoid scaring people off and welcome new blood to the brand. But instead he was honest. He told me that the shop was a folly. That it was one of Dany Bahar's many expensive ideas. He signed a ten-year lease on the shop at a million pounds a year and they can't afford to run it. They did train up some good people but, as you can't pay people rural Norfolk salaries and expect them to work in Piccadilly, they left.
Xcar tosses the Lotus Evora 400 around in the rain
Sat, Aug 1 2015Lotus appears to be blooming again after a rocky period, and the company is launching the Evora 400 here in December for $89,900. Xcar just got a hold of one of these updated coupes on a rainy day to find out if it can be a Porsche competitor. With 400 horsepower, the aptly named Evora 400 tops the Porsche Cayman GT4 by 15 ponies, and with a purported sprint to 60 miles per hour in 4.1 seconds, the Lotus also nudges out the Porsche by a tenth of a second. So on paper, the two coupes are quite comparable. Of course, Xcar also digs deep into more subjective factors, like how it actually feels behind the wheel. If you think you prefer a little more wind in your hair, the company is developing an Evora 400 roadster, too. Rather than an actual droptop, the roof will reportedly consist of two, removable carbon-fiber panels. It'll arrive on these shores in the coming years as part of Lotus' re-emergence.
Turns out the 2020 Lotus Evora GT is one of the best sounding cars on sale
Fri, Jun 19 2020Toyota has built plenty of engines that sound the business. We know the company has it in them, but what comes out isn’t always enthusiast-focused. Yet, hereÂ’s a fairly normal Toyota 3.5-liter V6, sitting in the middle of a Lotus. YouÂ’ll find it under the hood of a Toyota Camry, but here it is sitting under the engine cover of this 2020 Lotus Evora GT. Of course, Lotus hasnÂ’t dropped the engine in there without Lotus-fying it. This one has an Edelbrock supercharger with an integrated water-to-air charge cooler, plus a special calibration and tune from Lotus. In the Toyota, the base engine makes 301 horsepower. This Evora GT is putting out 416 horsepower and 317 pound-feet of torque. It also breathes through a set of pipes that the Brits would call ace. Check out the video at the top to get a taste of what we heard for a week straight. Our Evora GT was equipped with the standard exhaust. ThereÂ’s an optional titanium exhaust that drops 22 pounds from the curb weight, but Lotus says that it doesnÂ’t actually sound all that different. What does make a difference in the sound is changing the drive mode. ThereÂ’s a valve that opens in the exhaust when you select Sport mode or press the exhaust button. This drastically changes the sound heard from the cabin. In normal Drive mode, the exhaust is muted and just hanging out in the background. ItÂ’s shockingly quiet, but perfect for highway cruising because the drone goes away. Sport mode completely changes the tone and unlocks a sweet wail we didnÂ’t know the Toyota V6 had within it. ThereÂ’s no computer-enhanced or synthesized noises to be heard here. ItÂ’s all real. Taking it one step further in Race mode unlocks the tiniest bit more noise, Lotus says, but itÂ’s hardly noticeable in practice. We found the best experience was in Sport mode, since that reigns in traction control, retains stability control, and boosts throttle response by a bit. 2020 Lotus Evora GT View 6 Photos Under tunnels and overpasses — and this does feel weird to say, knowing the engineÂ’s origins — thereÂ’s a hint of Formula one car sound in there. WeÂ’re talking F1 from a few years ago, not the boring turbo engines of today. The way it shrieks and screams off walls, completely immersing you in the echoing sound, is intoxicating. Very few cars can match the Evora in sound quality, and thatÂ’s impressive considering some of the noisemakers car companies put out these days.




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