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Fighter jet-inspired Lotus EV was developed for endurance racing in 2030

Lotus is about to start writing a new chapter in its long history, and the plot could include a renewed focus on racing. It unveiled a futuristic concept called E-R9 that explores what an endurance race car might look like in 2030. Developed by Lotus Engineering, the E-R9 is a digital design study that exists only in computer-generated renderings (shown above). It's finished in black and gold, a color scheme chosen as a tribute to the British company's past race cars, and it's equipped with a stunningly advanced suite of active aerodynamic add-ons. Its morphing body panels can be controlled automatically or manually, depending on the situation. On long straights, they flatten out to reduce drag. When a corner approaches, they generate more downforce. The vertical control surfaces on the back end of the triangle-shaped body adjust themselves as-needed to allow the car to pivot around a turn. "The result is a racer that’s partly driven like a car and partly flown like a fighter jet," Lotus promised. Fittingly, the driver sits in a fighter jet-like cockpit with a wrap-around windshield that provides excellent visibility. Photos of the cockpit haven't been released, however, but it's likely as science fiction-esque as the exterior design. Power for the E-R9 comes from a fully electric drivetrain that assigns each wheel its own motor. It's an evolution of the system fitted to the Evija, the first production-bound electric Lotus. Details like range, horsepower, torque and acceleration aren't available, but the firm hinted that its racer uses a battery pack built with a mixed-cell chemistry. Interestingly, it also pointed out the battery can theoretically be swapped out during pit stops, which solves the issue of pausing the race — or losing precious seconds — while the driver waits for the pack to take a charge. Many of the features showcased by the E-R9 are not in production, but Lotus says that could soon change. "The Lotus E-R9 incorporates technologies which we fully expect to develop and be practical. Lotus has an amazing history of developing unique solutions, and weÂ’ve done it many times in motorsport and with our road cars," said Lotus chief aerodynamicist Richard Hill in a statement. While that's not a confirmation that Lotus will send the E-R9 to the track in 2030, it's a strong signal that the company wants to continue racing for decades to come. Related video:

Lotus introduces Exclusive customization program

Lotus doesn't sell much beyond the Evora 400 in the US, but the announcement of a new personalization program won't be limited to just that model. The Lotus Exclusive program will be applicable to every model that Lotus makes, including the Elise and Exige in all their many iterations, the new 3-Eleven, and the Evora – which remains, for the time being, the only model currently certified for use on American roads. The company will even apply its new range of customization options to pre-owned models. Hethel is currently rolling out the Lotus Exclusive program in Europe, but plans to expand its availability later this year. Buyers will be able to pick from an expanded range of exterior colors – or have a custom hue mixed up specially – in matte, gloss, metallic, or pearlescent finishes. Custom graphics can be applied to the roof and mirror caps, and various exterior components (from spoilers to add-on decals) can be ordered in one of four colors, as can the three available styles of racing stripes. The interior will be available to order with five colors of leather and four colors of stitching thread to give the cockpit a unique touch. Of course Lotus isn't the first manufacturer to offer such a personalization service, which is fast becoming standard fare among exotic and luxury automakers – particularly in Europe. In the UK alone you'll find McLaren Special Operations, Q by Aston Martin, Rolls-Royce Bespoke, and Bentley's Mulliner division. Other examples include Ferrari Tailor Made, Lamborghini Ad Personam, and Porsche Exclusive. Dodge even offers the "1 of 1" program for the Viper GTC. At the very pinnacle of the exotic supercar market, however, manufacturers like Bugatti, Pagani, and Koenigsegg build every one of their supercars to order, according to the customer's specifications, so personalization comes part and parcel with the bragging rights. Related Video: X MAKE YOUR MARK WITH LOTUS EXCLUSIVE - Tailor made Lotus cars to individual customer requirements - Created by the Lotus Design team & available for both new and pre-owned cars - Exciting interior and exterior options, from subtle details to extensive personalisation Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports car fans a unique ownership proposition.

Recap: 2013 Spanish Grand Prix is Catalan for 'Lottery' and 'More pit stops'

This year's Formula One season might qualify as being just as crazy as last year's, only it's a different kind of crazy. Instead of a new winner every Sunday, how the winner actually manages to take the victory is the mystery, and just when we thought the season might have settled into a groove regarding team performance, here comes the Spanish Grand Prix to remind us that we don't know anything until the race has been run.
There were many similarities to past weekends to being this one: Mercedes-AMG Petronas showed awesome one-lap pace, Fernando Alonso did well enough in qualifying to get fifth on the grid but talked up the race pace of the Ferrari, Kimi Räikkönen was the equivalent of a racing photobomber, never saying much but always showing up in the picture, Felipe Massa wasn't really big on the tires and McLaren might want to consider starting a blues band they spend so much time singing them.
Then the lights went green and things went nuts...