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Lotus Evora 400 Roadster won't save the brand, and that's okay

There may not be a more disappointing brand in the United States than Lotus. It's not because the British brand can't make a good car. In fact, it's quite the opposite. The big problem with Lotus is that it builds highly compelling cars, but can't actually sell them in America because it can't afford to make them meet the complicated set of safety requirements required by US regulators. That makes us sad. Fortunately, there's one upcoming exception. For 2017, Lotus is bringing the Evora 400 to our shores, and a North American version of the Sport 410 has been promised. We welcome them with open arms and a proper pair of Southcombe driving gloves. But that one model line isn't going to be enough to keep Lotus in the minds and hearts of driving enthusiasts from sea to shining sea, nor will it keep the admittedly small number of US dealers happy. As pleased as we are to see reports that a Roadster version of the latest Evora is on the way, more will be needed. Lotus told Autocar that it expects the convertible to account for half of its sales here in the States, and we don't doubt that. But it's still just another version of the same automobile, and 500-700 additional sales is not going to be enough to reestablish Lotus as a legitimate sportscar contender here in America. For that, it's going to need another model line or two, hopefully at an entry-level pricepoint. A range-topping halo car wouldn't hurt, either. On the bright side, the Evora Roadster sounds like a solid step in the right direction. It's apparently just as stiff and lightweight as the coupe – "It's so simple it makes you wonder why it wasn't done six years ago," says Lotus chief Jean-Marc Gales – and that means its 400-horsepower, supercharged V6 engine will still propel it from 0-60 in 4.1 seconds and to a top speed of 186 miles per hour. Plus, the Lotus name is well established and highly respected. We don't think we're smarter than the men and women leading Lotus in the UK. So, we're sure Lotus doesn't expect the Evora Roadster to completely reverse its unfortunate fortunes in the States. The promise of a new Elise in 2020 ought to help in that regard, assuming it will be more attainable than the $90,000 Evora. In the meantime, we can't wait to feel that familiar wind-in-the-hair excitement we're sure the Lotus Evora Roadster will provide.

Born-again Lotus Esprit will be a hybrid in more ways than one

Volvo parent company Geely is helping Lotus end its drought of new products. The storied British company is allegedly developing a mid-engined hybrid coupe it will position as a spiritual successor to the Esprit. The yet-unnamed model will slot above the existing Evora as a more usable and more refined alternative, according to sources who spoke to Autocar. It will ride on a modified Evora platform, but the two cars won't look anything alike; the upcoming hybrid will liberally borrow styling cues from the electric Evija hypercar.  The planned gasoline-electric powertrain will make the coupe a hybrid in more ways than one. The space directly behind the two-seater cabin will be occupied by a V6 sourced from the Toyota parts bin, and the electrified portion of the system will consist mainly of components provided by Volvo. An output over the 500-horsepower mark is likely, but more specific technical specifications remain guarded. What's nearly certain is that the Lotus engineering team will go to significant lengths to offset the weight added by the lithium-ion battery pack. Insiders described the coupe as a stop-gap between the current-generation Lotus models, including the Elise still sold in many global markets, and an array of upcoming sports cars that will ride on a new platform. Another one of the company's future models is an SUV — its first — built on Volvo bones and aimed at the Porsche Macan.  Lotus will introduce its mid-engined coupe during the first half of 2021, still according to Autocar, and sales will begin shortly after. It's too early to tell whether the model will be sold in the United States, but the company has previously indicated it wants to broaden its foothold in our market in order to grow, so we'd bet on seeing it here. This isn't the first time Lotus has tried to reboot the Esprit. In 2010, under the leadership of Dany Bahar, the company took the Paris auto show by storm when it unveiled five close-to-production concept cars including one that previewed a modern-day Esprit. The project was far too ambitious and none of the models shown in the French capital made it to production. In 2012, Lotus vehemently refuted rumors claiming it had canceled the Esprit, which was penciled-in for a 2013 launch, but hindsight is 20/20. Time will tell if two's the charm.

Lotus responds to rumors of demise, promises 2016 MY Evora

It's not been a great week for Lotus. Seven days ago, the UK-based automaker laid off a quarter of its workforce, terminating "up to 325 jobs." And then, just a few days ago, it was reported that the company would be ending US sales of its well-received Evora due to the expiration of an airbag exemption. The Evora is the only vehicle Lotus sells in the US, meaning its end effectively removes the brand from the market.
That was apparently a bridge too far, though, as the company has issued defiant statement, claiming it'll be back, in both the US and Canada, for model year 2016, with an air-bag compliant Evora.
"I know that this will be welcome news to our thousands of owners and fans in North America, but the reality is that there was never any intention to leave. The North American market is vitally important for us and we intend to expand our dealer network and grow our sales volumes in the future," Jean-Marc Gales, CEO of Group Lotus said in a statement. "I would like to thank our fantastic Lotus following for their support over the years and remind them that we are working on many exciting products for the future. We will continue to explore our core values on how to make a sports car better by making it faster, lighter and maintain the pure driving experience."