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Lotus Emira First Edition starts at $85,900

Last October, Lotus priced the Emira V6 First Edition at $93,900 before destination and taxes. That coupe comes with a Toyota-sourced 3.5-liter supercharged six-cylinder making 400 horsepower and 310 pound-feet of torque when fitted with a six-speed manual gearbox, or 317 lb-ft when fitted with a six-speed automatic. Now, the automaker's finally put numbers to the Emira First Edition with the AMG-sourced four-cylinder; it makes 360 hp and 310 lb-ft and costs $85,900 before incidentals. The MSRP is $8,000 less than the forerunner, but $3,000 more than the standard series Emira V6. Copying the template of the Emira V6 First Edition, the four-pot throws in a bunch of extra gear at no cost. The Lower Black Pack, Drivers Pack, Design Pack, and Convenience Pack are included. Twenty-inch diamond-cut two-tone wheels are standard, but silver or gloss black finishes are no-cost options, as are brake calipers in either black, red, silver, or yellow. All the mod-cons in the Emira V6 are here in the Emira, from the 12.3-inch digital gauge cluster and 10.25-inch infotainment screen to the climate control, navigation, and 340-watt KEF audio. Six exterior colors include Dark Verdant, Hethel Yellow, Magma Red, Nimbus Grey, Seneca Blue, and Shadow Grey. The interior offers seven hues, four in various leather shades and three in Alcantara with contrasting stitching. The meat of the matter is that inline-four bought from Germany. Lotus said the AMG M139 motor's been tuned at Hethel for the Emira, its hardware and software tweaked for placement in the middle of the vehicle and to provide a proper Lotus experience. The exhaust is also a Lotus design. It's mated to an eight-speed dual-clutch transmission that's also seen English revision for work in a rear-wheel-drive sports car.  The only way to tell the Emira apart from the Emira V6 would be to get close enough examine the engine cover or read the badge on the C-Pillar. Perhaps handling or exhaust tuning will put them farther apart, but the initial performance specs don't. The Emira is 0.1 second slower to 60 miles per hour than the Emira V6, and maxes out 4 mph short of the Emira V6's 180-mph top speed. That's not a lot of daylight for an $8,000 price difference. The configurator is up now, so shoppers can make up their own minds.

Lotus names Jean-Marc Gales as new CEO

It's been about two years since DRB-Hicom took over Proton, and through it Lotus. One of its first courses of action was to fire the existing CEO, Dany Bahar, and proceed to scrap most if not all of his (arguably over-) ambitious plans. In his place they put one of their own - Aslam Farikullah - as Chief Operation Officer, but now the Malaysian-owned British automaker has attracted an industry heavyweight to lead it into the future.
That heavyweight is Jean-Marc Gales. The British- and German-educated Luxembourgian has spent the past couple of years running the European Association of Automotive Suppliers (CLEPA), but may be better known for his previous posting as CEO of PSA Peugeot Citroën between 2009 and 2012, during which time he introduced the Citroën DS line, amongst others, and increased the French automaker's sales. Before PSA he worked for Daimler, General Motors and Volkswagen.
As the new Chief Executive Officer of Group Lotus, Gales will face the difficult task of growing a business based on three models - the Elise, Exige and Evora - that date back to 1996, 2000 and 2009, respectively. Whether he'll push for new models like his predecessor did remains to be seen, but he'd be wise to learn from Bahar's mistakes and avoid overextending what has always been a relatively small automaker.

2024 Lotus Eletre First Drive Review: And now for something completely different ...

OSLO, Norway — It doesnÂ’t get much more future-forward than the 2024 Lotus Eletre, a ginormous leap into electrification that looks, feels and drives like nothing before it. The EletreÂ’s all-new everything pushes into uncharted territory for Lotus: this is the brandÂ’s first EV and SUV, entering a crowded market that is critical to the future of the 75-year-old British nameplate. No pressure Lotus, weÂ’re here for it. First off, the design. As frivolous as it seems to address the subjectivity of looks, appearance matters with six-figure statement pieces. Despite the EletreÂ’s underpinnings being developed in Sweden and Germany, and the fact that it's built in China by majority stakeholder Geely, the design hails from the spot where the brandÂ’s late, great founder Colin Chapman first set up shop: Hethel, England. The design is triggering for many, from the split front grille and bifurcated headlamps to the height of the midsection and the sweep of the tail. Now that the SUV field is utterly oversaturated, the EletreÂ’s looks are easily relatable to other more familiar vehicles. In person, thereÂ’s far more to the Eletre than the internet comments of “Hey, that just looks like (blank)” would suggest. Yes, certain bits feel derivative, particularly the nebulous headlamp zone. But thereÂ’s also inventiveness in the details, like the vented hood and creased door surfaces that summon a familiar design language as the Emira. Also distinctive is the wagon-like rear overhang and concave tail thatÂ’s accentuated with a long, uninterrupted LED lightstrip, a la Bugatti Chiron. Spec plays a big part in this large crossoverÂ’s looks. The launch color, Kaimu Grey, makes it come across as rather plain and unremarkable, while Galloway Green and the Solar Yellow pictured here taps into the brand heritage in a good way. Outfitted in splashier hues, Eletre stands out as an SUV that looks nimbler and more lithe than its dimensions suggest. At 16.7 feet in length and 7 feet wide (measured with the conventional mirrors weÂ’ll get in the States), Eletre is no skinny Minnie. ItÂ’s 6.8 inches longer than a Cayenne, 5.1 inches lengthier than a Purosangue and 2.5 inches greater than a DBX. ItÂ’s 0.4 inch shorter than an Urus, but is 2 inches wider. Inside, the feeling is spacious, with decent leg, shoulder and head room.