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Lotus Elise Cup 260 celebrates the automaker's 70th anniversary

Lotus rides the special edition train nearly as often as Jeep. When you only sell a few models, you need to make the most of what you have. Today, Lotus announced a new very-limited-edition variant, the Elise Cup 260. Just 30 examples will be built and, based on pricing, it doesn't look like it will be coming to America. Hey, the cars are likely all spoken for already. The Elise Cup 260 builds on the Cup 250 and takes influence from the Lotus Evora GT430 and Exige Cup 380. Lotus says this car is even lighter than the already pint-sized Cup 250. Downforce is the name of the game with the Cup 260. The car makes 397 pounds of downforce at 151 mph (44 percent better than the Cup 250), helping the car maneuver around a circuit with copious amounts of traction. The key components here are louvered front fenders, a carbon fiber front splitter and a carbon fiber rear wing that wouldn't look out of place on an FIA-spec GT car. All of the lightweight performance options from the Cup 250 are standard equipment on the Cup 260. The sill covers, roll hoop cover, front access panel and engine cover are all made of carbon fiber. It also uses a polycarbonate backlight glass to save more weight. The Cup 260 has two-piece rotors and two-way adjustable Nitron dampers at all four corners. Strangely, the Elise uses AP Racing calipers up front and a set of Brembo clamps out back. The Elise Cup 260 is powered by a supercharged 1.8-liter inline four making 250 horsepower and 188 pound feet of torque. In the right hands, the Lotus will hit 60 mph in just 3.8 seconds. Top speed is listed as 151 mph. Lotus' Hethel track is the true benchmark of any car to wear the green and yellow badge. On it, the Cup 260 is 2.5 seconds faster than the Cup 250. The exterior has been done up in gold and features a couple of wreaths meant to commemorate the 70th anniversary of Lotus' first car. The car comes standard with Alcantara upholstery, but if it were our money we'd spring for either the yellow or red Tartan trim pack. As befitting any Lotus, weight savings was first and foremost. Things like air conditioning, carpeting and sound deadening material are all optional extras. Pricing has only been announced for Europe, but the UK base price converts to roughly $77,800. Not cheap, but few if any cars provide the pure, unadulterated driving experience of a Lotus. Related Video:

Lotus Evora 400 Roadster won't save the brand, and that's okay

There may not be a more disappointing brand in the United States than Lotus. It's not because the British brand can't make a good car. In fact, it's quite the opposite. The big problem with Lotus is that it builds highly compelling cars, but can't actually sell them in America because it can't afford to make them meet the complicated set of safety requirements required by US regulators. That makes us sad. Fortunately, there's one upcoming exception. For 2017, Lotus is bringing the Evora 400 to our shores, and a North American version of the Sport 410 has been promised. We welcome them with open arms and a proper pair of Southcombe driving gloves. But that one model line isn't going to be enough to keep Lotus in the minds and hearts of driving enthusiasts from sea to shining sea, nor will it keep the admittedly small number of US dealers happy. As pleased as we are to see reports that a Roadster version of the latest Evora is on the way, more will be needed. Lotus told Autocar that it expects the convertible to account for half of its sales here in the States, and we don't doubt that. But it's still just another version of the same automobile, and 500-700 additional sales is not going to be enough to reestablish Lotus as a legitimate sportscar contender here in America. For that, it's going to need another model line or two, hopefully at an entry-level pricepoint. A range-topping halo car wouldn't hurt, either. On the bright side, the Evora Roadster sounds like a solid step in the right direction. It's apparently just as stiff and lightweight as the coupe – "It's so simple it makes you wonder why it wasn't done six years ago," says Lotus chief Jean-Marc Gales – and that means its 400-horsepower, supercharged V6 engine will still propel it from 0-60 in 4.1 seconds and to a top speed of 186 miles per hour. Plus, the Lotus name is well established and highly respected. We don't think we're smarter than the men and women leading Lotus in the UK. So, we're sure Lotus doesn't expect the Evora Roadster to completely reverse its unfortunate fortunes in the States. The promise of a new Elise in 2020 ought to help in that regard, assuming it will be more attainable than the $90,000 Evora. In the meantime, we can't wait to feel that familiar wind-in-the-hair excitement we're sure the Lotus Evora Roadster will provide.

2020 Lotus Elise Classic Heritage Editions celebrate past race car liveries

For 2020, the Lotus Elise is getting a very limited edition. The Elise Classic Heritage Edition is a version that can be had in one of four liveries that reference past Lotus race cars. While the paint schemes are fitting tributes, the redundancy of having "Classic" and "Heritage" in the same name seem antithetical to Colin Chapman's philosophy of "simplify and add lightness." Name aside, the color schemes look good. Naturally, one of them is the famous black and gold of the John Player Special Lotus race cars. Others are less familiar, but still significant. Two of them highlight cars driven by famous racers. The blue, red and silver combo references the 1980 Lotus Type 81 driven by Mario Andretti, Nigel Mansell and Elio de Angelis. The red, white and gold version is for the 1968 Type 49B driven by Graham Hill. As for the blue and white car, it celebrates the first Lotus F1 car to win pole position and the race, the 1960 Type 18. The flashy paint is matched with equally flashy interiors. The upper door panels and other trim pieces are painted in coordinated colors, and the seat centers are finished in matching fabric. The one exception is the blue and white model that gets red seats. While the car is based on the 217-horsepower Elise 220, it gets features that are normally extra-cost on that car, including air conditioning, cruise control, a radio, carpeting and floor mats, two-piece brake rotors and forged wheels. Available as options are a hardtop, lithium-ion battery and titanium exhaust. All of these extra features, plus the colors and exclusivity help make the extra GBP6,350-pound upcharge worthwhile, which makes the car cost GBP46,250, or just over $57,000 at current exchange rates. Speaking of exclusivity, only 100 of these cars will be sold internationally. Lotus notes that the split between the different colors will be dependent on demand, so certain liveries could be rarer than others. Don't expect any of them to be offered in the U.S., though, since the Elise isn't available here at all. Related Video: