2007 Lotus Exige S Art Car By Haze/one Of A Kind!!! on 2040-cars

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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus introduces Exclusive customization program

Lotus doesn't sell much beyond the Evora 400 in the US, but the announcement of a new personalization program won't be limited to just that model. The Lotus Exclusive program will be applicable to every model that Lotus makes, including the Elise and Exige in all their many iterations, the new 3-Eleven, and the Evora – which remains, for the time being, the only model currently certified for use on American roads. The company will even apply its new range of customization options to pre-owned models. Hethel is currently rolling out the Lotus Exclusive program in Europe, but plans to expand its availability later this year. Buyers will be able to pick from an expanded range of exterior colors – or have a custom hue mixed up specially – in matte, gloss, metallic, or pearlescent finishes. Custom graphics can be applied to the roof and mirror caps, and various exterior components (from spoilers to add-on decals) can be ordered in one of four colors, as can the three available styles of racing stripes. The interior will be available to order with five colors of leather and four colors of stitching thread to give the cockpit a unique touch. Of course Lotus isn't the first manufacturer to offer such a personalization service, which is fast becoming standard fare among exotic and luxury automakers – particularly in Europe. In the UK alone you'll find McLaren Special Operations, Q by Aston Martin, Rolls-Royce Bespoke, and Bentley's Mulliner division. Other examples include Ferrari Tailor Made, Lamborghini Ad Personam, and Porsche Exclusive. Dodge even offers the "1 of 1" program for the Viper GTC. At the very pinnacle of the exotic supercar market, however, manufacturers like Bugatti, Pagani, and Koenigsegg build every one of their supercars to order, according to the customer's specifications, so personalization comes part and parcel with the bragging rights. Related Video: X MAKE YOUR MARK WITH LOTUS EXCLUSIVE - Tailor made Lotus cars to individual customer requirements - Created by the Lotus Design team & available for both new and pre-owned cars - Exciting interior and exterior options, from subtle details to extensive personalisation Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports car fans a unique ownership proposition.

2015 Japanese Grand Prix is a little Mercedes, a lot of zen

Just one week on from the issues in Singapore Mercedes-AMG Petronas appeared to have solved its clamp problems and everything else. Daniil Kvyat at Infiniti Red Bull Racing took the two Free Practice scalps on Friday, but when it came time for qualifying the front of the grid looked really familiar: Mercedes' Nico Rosberg took his second pole position of the season, Lewis Hamilton next to him in second. Kvyat had a hand in that, too, the Russian getting into a big accident in Q3 when he put two wheels on the grass heading into the hairpin and veered into the tire wall so hard that he flipped. That ended qualifying before a number of drivers had a chance to improve their times, Hamilton among them. That's how Valtteri Bottas got in third for Willliams ahead of Sebastian Vettel fourth for Ferrari. Felipe Massa had the second Williams in fifth, ahead of Kimi Raikkonen in the second Ferrari. Daniel Ricciardo lined up sixth for Infiniti Red Bull Racing, a team we're going to have to enjoy watching for the rest of the season since it might not exist come 2016. Romain Grosjean gave Lotus some good news by getting into eighth, the team so strapped for cash that it couldn't get into its hospitality area, so it held press conferences outside and ate at Bernie Ecclestone's Paddock Club. Sergio Perez took ninth for Sahara Force India, and Kvyat slotted into tenth after not setting a time. The Russsian's race would begin from the pit lane once his mechanics rebuilt his car. It wouldn't be a Formula One start lately without someone at the front having clutch problems. This time it was pole man Rosberg, whose power unit got too hot and put him a few horsepower down on Hamilton through Turns 1 and 2. That's half of how Hamilton took the lead from the lights going out, and the Brit kept it throughout the race. Rosberg, however, said his race was lost when Hamilton pushed him wide through Turn 2, a move Hamilton defended. Rosberg finished almost 19 seconds behind his teammate, a gap that probably isn't fully explained by that opening incident. Hamilton's race was so uneventful that we almost never saw him on camera – that is, we saw him so much less than we usually see him when he's out in front and unpressured that Nikki Lauda said he'd ask Ecclestone why the cameras avoided him. The conspiracy theory holds that FOM was punishing Mercedes for not supplying Red Bull with engines next year.