2007 - Lotus Exige on 2040-cars

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Lotus Emira V6 First Edition Road Test: The most fun for $100,000

You really couldn’t script it more perfectly. The Lotus Emira is a dream sports car. ItÂ’s good that we all recognize that here and now, as far too often in the super- and sports car world, the market doesnÂ’t realize what an astounding thing it has until sales have gone cold, and the manufacturer kills it off. Cough, Acura NSX. In a way, the Emira is a love letter to everything enthusiasts desire about driving. Lotus is in a state of transition – the EVs are coming! The whole automotive industry is changing, and cars like the Emira are the ones weÂ’ll point to as high-water marks for this era. Not because it has a 0-60 mph time that can embarrass competitors. Not because it pioneers any particular technology in general. Truthfully, itÂ’s not remarkably pushing any boundaries on paper, but IÂ’d argue, who cares? It has an aged 3.5-liter supercharged V6 borrowed from Toyota that makes a fine – but not eyebrow-raising – 400 horsepower and 320 pound-feet of torque. ThatÂ’s actually less horsepower than Evora variants like the GT and Sport 410 made, which is the opposite direction sports cars typically go in for a new generation. It has hydraulic steering, and there isnÂ’t a single driver assistance nag in sight (donÂ’t worry, it still has cruise control). You pick your suspension setting from the factory: Tour or Sport. It does have a few drive modes, but they donÂ’t adjust the suspension or steering. An automatic transmission is available, but please skip that to enjoy one of the best-shifting gearboxes in the world. And oh yes, you can watch the exposed linkage work its mechanical joy. Same goes for the visible throttle actuator that can be seen in the rearview mirror through the glass separating driver from engine. Yeah, Lotus gets us. If youÂ’re salivating and frothing at the mouth by now, then youÂ’re just the sort of person Lotus has in mind for the Emira. Of course, the catch with anything wearing a Lotus badge in the past was the uncertainty around buying a car from a low-production British outfit and the accompanying lack of modern amenities. Even though the Evora was a step toward Porsche in so many ways, it still felt and acted like a classy kit car with its Alpine head unit, borrowed parts and general lack of polish. The last Evora GT test car we had leaked from both A-pillars with the windows up while driving in a rainstorm. Would a factory-fresh 718 Cayman ever do such a thing? I would think not.

Lotus introduces Exclusive customization program

Lotus doesn't sell much beyond the Evora 400 in the US, but the announcement of a new personalization program won't be limited to just that model. The Lotus Exclusive program will be applicable to every model that Lotus makes, including the Elise and Exige in all their many iterations, the new 3-Eleven, and the Evora – which remains, for the time being, the only model currently certified for use on American roads. The company will even apply its new range of customization options to pre-owned models. Hethel is currently rolling out the Lotus Exclusive program in Europe, but plans to expand its availability later this year. Buyers will be able to pick from an expanded range of exterior colors – or have a custom hue mixed up specially – in matte, gloss, metallic, or pearlescent finishes. Custom graphics can be applied to the roof and mirror caps, and various exterior components (from spoilers to add-on decals) can be ordered in one of four colors, as can the three available styles of racing stripes. The interior will be available to order with five colors of leather and four colors of stitching thread to give the cockpit a unique touch. Of course Lotus isn't the first manufacturer to offer such a personalization service, which is fast becoming standard fare among exotic and luxury automakers – particularly in Europe. In the UK alone you'll find McLaren Special Operations, Q by Aston Martin, Rolls-Royce Bespoke, and Bentley's Mulliner division. Other examples include Ferrari Tailor Made, Lamborghini Ad Personam, and Porsche Exclusive. Dodge even offers the "1 of 1" program for the Viper GTC. At the very pinnacle of the exotic supercar market, however, manufacturers like Bugatti, Pagani, and Koenigsegg build every one of their supercars to order, according to the customer's specifications, so personalization comes part and parcel with the bragging rights. Related Video: X MAKE YOUR MARK WITH LOTUS EXCLUSIVE - Tailor made Lotus cars to individual customer requirements - Created by the Lotus Design team & available for both new and pre-owned cars - Exciting interior and exterior options, from subtle details to extensive personalisation Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports car fans a unique ownership proposition.

New models, new markets: Lotus plans major expansion in the 2020s

Lotus was so quiet during the 2010s that some enthusiasts wonder if it still exists. It's alive, it's healthier than it's ever been in recent memory, and it's orchestrating a major expansion that will put it back in the spotlight. Its renaissance starts with the Evija, an electric hypercar packing a 2,000-horsepower punch that Matt Windle, the company's engineering boss, called a trailblazer. Future models will all be influenced by this limited-edition coupe. Beyond that, the company is taking steps to overhaul its entire business, from the design language that characterizes its cars to the restaurant its employees eat at — seriously. Even the cafeteria is getting a makeover. "We're building the brand, building the product range, building the dealer network, and building facilities. There's a huge investment program going on," Windle told Autoblog. "We need to shoot the arrow far enough ahead so that we don't get stuck in the day-to-day problems and instead keep an eye on what we need to do long-term," he added. The company's to-do list is long, and rebuilding a brand is difficult, but Lotus believes it can pull it off. The executive team is betting on an array of new products to reach customers in markets Lotus has little or no presence in; the United States comes to mind. The ultimate goal is to increase the brand's annual volume. Windle understandably couldn't shed light on the product plan, but unverified rumors point to a born-again Esprit powered by a 500-horsepower hybrid powertrain made up of a mid-mounted, Toyota-sourced V6 and electric components provided by sister company Volvo. Another one of the company's future models is an SUV —its first — allegedly built on Volvo bones and aimed at the Porsche Macan. We hear a new Elise is coming, too. The engineer explained his team doesn't feel the least bit constrained by the decades-long heritage Lotus is built on, and it's ready to embrace new technologies as it moves forward. "Electrification has given us the ability to look at things differently," he explained, while clarifying the company's core values (aerodynamics, ride, handling, and lightweight construction) won't be overlooked as it expands. "We will stay true to them," he pledged. "Light is right," the phrase famously coined by Lotus founder Colin Chapman, will live on, then. China-based Geely purchased a majority stake in Lotus in 2017 and it's helping turn it around.