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Lotus Evora 400 Roadster won't save the brand, and that's okay

There may not be a more disappointing brand in the United States than Lotus. It's not because the British brand can't make a good car. In fact, it's quite the opposite. The big problem with Lotus is that it builds highly compelling cars, but can't actually sell them in America because it can't afford to make them meet the complicated set of safety requirements required by US regulators. That makes us sad. Fortunately, there's one upcoming exception. For 2017, Lotus is bringing the Evora 400 to our shores, and a North American version of the Sport 410 has been promised. We welcome them with open arms and a proper pair of Southcombe driving gloves. But that one model line isn't going to be enough to keep Lotus in the minds and hearts of driving enthusiasts from sea to shining sea, nor will it keep the admittedly small number of US dealers happy. As pleased as we are to see reports that a Roadster version of the latest Evora is on the way, more will be needed. Lotus told Autocar that it expects the convertible to account for half of its sales here in the States, and we don't doubt that. But it's still just another version of the same automobile, and 500-700 additional sales is not going to be enough to reestablish Lotus as a legitimate sportscar contender here in America. For that, it's going to need another model line or two, hopefully at an entry-level pricepoint. A range-topping halo car wouldn't hurt, either. On the bright side, the Evora Roadster sounds like a solid step in the right direction. It's apparently just as stiff and lightweight as the coupe – "It's so simple it makes you wonder why it wasn't done six years ago," says Lotus chief Jean-Marc Gales – and that means its 400-horsepower, supercharged V6 engine will still propel it from 0-60 in 4.1 seconds and to a top speed of 186 miles per hour. Plus, the Lotus name is well established and highly respected. We don't think we're smarter than the men and women leading Lotus in the UK. So, we're sure Lotus doesn't expect the Evora Roadster to completely reverse its unfortunate fortunes in the States. The promise of a new Elise in 2020 ought to help in that regard, assuming it will be more attainable than the $90,000 Evora. In the meantime, we can't wait to feel that familiar wind-in-the-hair excitement we're sure the Lotus Evora Roadster will provide.

Lotus and Aston Martin to hook up?

This has been a tumultuous year for Lotus - to say the least - from the company being sold off back in January to its CEO Dany Bahar being fired in June to its questionable financial status and rumors of the British automaker being sold off to another automaker. First, we heard that Volkswagen was interested in acquiring Lotus and parent company Proton, a rumor that was later dismissed. Now Automobile is reporting that fellow Brit Aston Martin could be in the market to work with or possibly even merge with Lotus.
While this is pure speculation at this point, such a venture could prove to be beneficial for both independent companies. That's because with Lotus focused on lightweight, relatively affordable sports cars and Aston Martin producing high-end performance cars, there is virtually no product overlap between the companies. The article suggests that a person or company wanting to merge these two automakers would have to raise between $1.1 billion and $1.6 billion in order to make a go of it, however.
We're not sure what to think of this latest rumor, but anything that can help get the struggling brand back to health at least has our interest.

See the Lotus Evija in detail in this 23-minute video

Henry Catchpole splits his time as a contributor to Evo magazine with on-camera work for Carfection. The ever-gracious Englishmen took to the studio again recently to pore over the brand new Lotus Evija — and his first gift to us is the electric coupe's proper pronunciation: ee-VYE-yah. For a full 23 minutes, Catchpole tours the coming Lotus hypercar with Lotus' head designer Russell Carr. The two men sweep over the car from front to rear, Carr explaining the origins and details of the many shiny bits that attract Catchpole's eye. The spec sheet alone is attention-getting. A 70-kWh battery fuels a powertrain rated at 2,000 horsepower and 1,254 pound-feet of torque. All-wheel drive and torque vectoring are made possible by electric motors motors front and rear, but the setup is novel. A single drive unit on each axle combines a motor and inverter, but we're told each wheel gets its own gearbox. The package is a little shorter and wider than a Porsche 911, but sits seven inches lower than the roof of the German. Scales bend to the weight of 3,700 pounds in spite of magnesium center-lock wheels, that grandeur managed in part by six Multimatic spool-valve dampers, three on each axle. Just 130 Evijas will be produced, starting next year, each one starting at around $2.1 million. Lotus has filled the coupe with visual flourishes. The Lotus badge on the front is metal inlaid into the carbon fiber bodywork. Carr said he wasn't sure the engineers would be able to finalize that for production, but the designers are hoping. Fans inside the headlights keep the lumens cool, while movable DRLs and turn signals angled like the winglets on an airliner make the lumens look cool. Another neat lighting trick: The "T" in the word "Lotus" on the rear fascia acts as the reversing light. Two features we haven't yet seen on the latest batch of hypercars are adjustable seats, and a strip of metal in the headrests that can be etched the slogan of a customer's choice. And in spite of all the firsts for Lotus in this car, there's one holdover from the Hethel carmaker's other compact sports cars: A dearth of luggage space. The only cubbies are polygonal-shaped holes in the rear of the door sills. It doesn't sound so bad when Catchpole explains it, though, so check out the video.