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Lotus chief promises upcoming SUV will be true to brand

Lotus isn't the first sports car manufacturer getting into the crossover game. It's just the latest, and perhaps most surprising. That's because the British automaker made its name by keeping things as light as possible, and SUVs are anything but. Still, the company's chief executive is adamant that the crossover will be very light... and very Lotus. Speaking with TopGear.com, Lotus CEO Jean-Marc Gales asserted, "If Colin Chapman was alive I believe he would have done" a crossover. That's a pretty bold claim made in the name of the man known for his featherweight sports and racing cars, but Gales may not just be blowing hot air. "It will be the size of a Porsche Macan but only 1600kg, and will be the most agile and fastest of that class on a track," Gales told TG. "It's logical for us to make one in the Macan segment - the rest are all two tons, even a BMW X3. They take a normal car platform with big tires and brakes and transmission. We will use a four-cylinder engine." Keeping it light will be a vital part of the equation for Lotus, but it won't be all. It'll also have to bring up the quality, because quirks that owners might forgive in a sports car might not be tolerated to the same extent in a more mainstream product. Fortunately, Gales has been working on that ever since he took charge of the company just last year. He'll have that much more time to get it right by the time the crossover hits the Chinese market in 2019 or 2020. The vehicle is being designed principally for that market, and will be built locally. The design and engineering work is being carried out, however, at the company's headquarters in Hethel, England. Two designs are reportedly being considered, each with signature Lotus design traits to convey the image of light weight, with a profile reminiscent of the Elite four-seater from the 1970s. If the model proves a success in China, it could make its way back to the UK and Europe, though North American availability remains a question mark, and Lotus spokespeople have been cagey at best about plans to expand their US offerings. Gales also told TG that the crossover will end up only helping the company's sports car offerings, not hurting them. Increasing its quality will be one part, but developing more robust components (like air conditioning systems) will be another. At very least, it will help Lotus stay profitable and fund future sports car projects that may not be possible based on their own revenues alone.

Lotus hiring 100 after securing lb100m investment

Lotus is getting a shot in the arm courtesy of corporate parent DRB-Hicom, which has announced a 100-million pound ($152.3M USD at today's rates) investment in the Hethel, UK-based manufacturer. The troubled brand was also in the news last week, with DRB announcing a new, three-year plan that would see variants of existing models introduced.
The money will create 100 new jobs in Hethel, with 45 new engineers, 40 manufacturing operatives and 18 university grads joining the team. Lotus has already seen an uptick in sales this year, according to a Norfolk-based news site, with 40 to 45 cars being produced per week and 722 road cars and 45 race cars sold between January and May. Even sales in the UK have seen a big jump - Lotus only moved 70 units in 2012, but it's already sold 80 cars in the first half of 2013.
Better yet, Lotus is citing an increased demand for its cars around the globe as the motive behind the new hires. While still quite uncertain, Lotus looks like it might finally be on the right track.

Lotus Emeya concludes winter testing, brings unique treats

Think of the Lotus Emeya as the sedan form of the Eletre SUV, transferring Lotus' newest brand values into a body style closer in spirit to the old Lotus. As the automaker marches toward production later this year, we've got a few more details on what's to come with the English foe of the Taycan competitor. Battery size is said to be 102 kWh; if that's accurate, that would be down slightly on the Eletre SUV's gross 112-kWh battery that provides a usable 109-kWh. Lotus says the sedan's range will be "broadly similar" to the Eletre, which is rated to go up to 373 miles on the WLTP cycle. The sedan, like its brother, is built on an 800-volt system capable of 350-kW fast-charging, and uses two motors to power both axles. A top-shelf Emeya R trim should pack the same power as the Eletre R, 905 horsepower and 726 pound-feet, the Emeya's lower profile and lighter weight taking a coupe of tenths off the Eletre's 2.95-second sprint to 60 miles per hour.  At least two wild specs separate the Emeya from the Eletre: A 55-inch augmented-reality head-up display. Lotus says the projection on the Electre is 29 inches. In addition to being "the largest and most advanced in any Lotus," it offers "a Snow Mode which turns the display blue, helping the driver to see the outline of the road more easily against a white background." Who needs an Apple Vision Pro, eh?  The sedan also fits an active rear spoiler that's four inches broader than the SUV's from front to back, at 11.7 inches compared to 7.7 inches. Adjusting the spoiler's angle on the SUV can produce up to 112.5 kilograms of downforce. The sedan's spoiler rings up a maximum of 215 kg of downforce at speed. The Emeya's top speed is an electronically capped 159 mph, six miles per hour below the SUV's, done to preserve battery health.  Lotus recently concluded a series of winter tests that are part of the company's three-year development testing across 15 countries, working out the Emeya in temps as low as negative 13 Fahrenheit and locking the car in a freezer at -40 F to gauge how its systems performed.  After going on sale in China, the Emeya heads to Europe and then to the U.S., so we shouldn't expect it until sometime next year, joined by the Evija hypercar. Car magazine said it saw a Lotus presentation that mentioned an MSRP of $100,000, almost identical to the base Porsche Taycan's U.S. MSRP.  Related Video: