Lotus Evora on 2040-cars

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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus slated to stop selling Evora in US

It's been three years now since Lotus stopped selling the Elise and Exige in North America, leaving the Evora as its only model available Stateside. But according to the latest from Car and Driver, even that model is on its way out.
The problem reportedly comes down to air bags. Lotus was granted a temporary exemption from fitting the latest-generation smart airbags to the Evora, but that exemption is set to expire at the end of the year. And once it does, Lotus apparently has no intention of developing and fitting the proper equipment to allow it to continue selling the Evora in the United States.
Once the Evora is gone from our market, Lotus will be reduced to selling only track-bound versions of the Elise and Exige in the US, so the prospect of actually buying a new Lotus and driving off the dealer lot will vanish into thin air.

Lotus Evija to go for Nurburgring EV record

No matter how many times Nurburgring records are made or broken, they still stand as an important automotive measuring stick – at least in a marketing sense. Granted, there are different Nurburgring lengths even on the Nordschleife, and then it all comes down to whether the vehicle is a production car, or completely experimental, or electric, or. Â… Anyway, numbers are numbers, and some numbers are smaller than others, and the Nurburgring is a legendary place to go fast. One of the future plans for Lotus is to bring its upcoming Evija electric hypercar to the ‘Schleife and see if it can go faster than the NIO EP9. PistonHeadsÂ’ article on the Evija featured some interesting tidbits from Louis Kerr, principal platform engineer at Lotus. Kerr said the Evija should be “comfortably quicker” than the NIO EP9 at the Nordschleife, meaning they are gunning for a production EV lap time of way under 6:45. The EvijaÂ’s 70kWh battery pack has reportedly been optimized to provide 2MW peak flow for a sustained seven-minute period, which is practically tailored for a record Ring lap. After that, the batteries would heat up too much to provide peak power. The swappable battery pack can also take “ultra-fast” charging of up to 80kW thanks to active cooling of its li-ion cells manufactured by Samsung. The relatively handy swap-ability of the battery pack is done for the sake of future-proofing, as it means the 70kWh capacity can be upgraded by owners when technology progresses further. Kerr also said that the Evija should be able to hit 62mph from zero in less than the 3 seconds advertised so far, and the targeted 3-second figure should be treated as a “worst case scenario”. The Evija could thus also be able to reach 300 km/h (186 mph) even faster than 9 seconds, as stated. Lotus CEO Phil Popham also said Lotus would be able to build up to 130 units of the Evija, and that several contracts have already been signed with future buyers. News Source: PistonHeads Green Lotus Electric Supercars