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Lotus to move immediately forward with new variants rather than new models

It took 1.5 years, but a DRB-Hicom managing director told Malaysia's Business Times that the company has "cleaned up" the situation at Lotus from its finances to its marketing and image. The clean-up job we're most interested in, the product portfolio, will be demonstrated by financial investment in a three-year program of "variants based on existing products - variants with improved technology, improved performance."
You'll notice mention of the word "variants" three times but no mention of the phrase "new models." We knew that with the death of the five-new-model turnaround plan dreamed up by ex-Lotus CEO Dany Bahar DRB-Hicom said there'd only be three distinct lines - which is the current number - but during Lotus' trouble-plagued 2012 it sold just 80 cars all year, and for a tense spell it really wasn't clear if DRB-Hicom would commit to even keeping Lotus alive, much less investing in it.
It's not clear how much is being put into in the three-year program of offshoot models like the 345-horsepower Exige S Roadster (pictured), but it might be fair to say this is where Lotus' revival really begins, and does so with baby steps. Autocar reports that DRB-Hicom has already put 100 million pounds into the English carmaker, and as its issues were worked through Lotus has sold almost as many cars in the first five months of this year as it did all of last. That has not only convinced the Malaysian minders to throw more money its way, but the UK's business secretary has also approved a 10-million-pound investment into Lotus through the Regional Growth Facility program.

2022 Lotus Emira revealed with two engine options, Evija-inspired looks

The final internal-combustion-powered Lotus has been revealed: the 2022 Lotus Emira. The styling looks like a blend of the outgoing Evora and the all-new Evija electric car. It also features two choices of engine, one of which comes from AMG. The Emira's nose has the closest resemblance to the electric car, particularly in the headlights and the vent openings on either side of the hood. But the whole car has a softer, more rounded shape like the EV rather than the old Evora. It has very large intakes on each side, and a slim, wrap-around taillight at the back. The body fits over a typical Lotus bonded-aluminum chassis, and the company says the lightest version of the car will weigh around 3,100 pounds. Two kinds of suspension are available, the standard Tour setup and an optional and stiffer Sports version. Also noteworthy is the inclusion of hydraulic power steering, rather than electric. Powering that chassis is your choice of engines. It will launch initially with the same supercharged 3.5-liter V6 from the Evora. Next summer, it will be offered with a turbocharged 2.0-liter four-cylinder from AMG. Lotus says three transmissions will be available: manual, automatic and dual-clutch transmissions. It didn't say which pairings of engine and transmission would be available, but we expect the V6 to get the manual and automatic options, while the four-cylinder gets the dual-clutch transmission (just as it does when in Mercedes A-Class-related cars). The company also says power will range from 360 to 400 horsepower. This will get the car from 0 to 62 mph in under 4.5 seconds. The interior is fairly minimalist, but definitely more advanced than recent Lotus offerings. Most surfaces are covered in fabric, leather or Alcantara. It has two screens for instruments and infotainment. The former has a 12.3-inch screen, and the latter has a 10.25-inch touchscreen. Features include Apple CarPlay and Android Auto. There's only seating for two, and cargo space is split between a 5.3-cubic-foot trunk and a 7.3-cubic-foot area behind the seats. The Emira was revealed this week at the Goodwood Festival of Speed. Pricing for the U.S. has not been announced, but it will cost under 72,000 Euros in Europe. That comes to around $85,000 in the United States. We should know more about specifications and pricing closer to when it goes on sale sometime this year.

How Lotus plans to expand and electrify as it enters a new age

If you’ve never driven a car made by Lotus, youÂ’re not alone — theyÂ’ve always been a small manufacturer, and even spotting one in public is a rarity — but youÂ’re missing out. Their exotic good looks are far surpassed by their dedication to connecting man to machine to pavement above all else. But like every other automaker these days, big changes are afoot. Yes, Lotus is going electric. But itÂ’s also going big, and in more ways than one. We recently sat down with Lotus Group VP & Managing Director Matt Windle and Chief Brand Officer James Andrew to talk about how the storied brand will pay service to its past as it aims its headlights toward the future. WeÂ’ve already seen the Lotus Evija (formerly referred to by internal codename Type 130), a low-volume, all-electric hypercar that represents the small automakerÂ’s first big step into electrification. With 1,500 kilowatts (about 2,000 horsepower) coming from four electric motors, you can forget 0-60; itÂ’ll do 0-186 miles per hour in 9.1 seconds. It starts at over $2 million, and production will be capped at 130 units. Flashy numbers to make a big splash, before going bigger in both size and production volume. Next will come the Lotus Eletre (formerly Type 132), an electric SUV that represents the (currently) small automakerÂ’s desire to cater to every lifestyle rather than to be pigeonholed by purists and luddites. To reach big volumes, Lotus needs to be a truly global company, and it needs to create cars that more customers can use, and at prices they can afford. Lotus Eletre Electric SUV View 25 Photos And even though an SUV isnÂ’t what weÂ’re used to seeing from Lotus, perhaps we shouldnÂ’t be surprised — and not just because seemingly every other exclusive, top-shelf brand is now offering an SUV or will be soon. James Andrew reminded us that the appreciation has always been there, and that Lotus founder Colin Chapman had two parking spots at the office: one for his Lotus Esprit, and the other for a Range Rover heÂ’d often drive to work. DonÂ’t expect a rock-crawling luxury off-roader to wear the Lotus badge, though. The gents assured us that the brandÂ’s focus remains on performance. And a crucial part of that performance is in driving dynamics that connect the driver to the car.