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Lotus Eletre electric SUV reveal: Tune in today at 2:30 p.m Eastern

The upcoming electric Lotus SUV formerly known as the Type 132 officially has a name. It will be called the Lotus Eletre, and the vehicle’s full reveal is today, Tuesday, March 29. For those curious, Lotus says that Eletre means “coming to life” in some Eastern European languages. If you want to pronounce it properly, Lotus provides the phonetic spelling: “El-etra.” Basically, the "e" at the end is to be pronounced as an "a." Beyond the name announcement, Lotus doesnÂ’t have anything extra to share with us today. The name itself was revealed in a dramatic fashion, as a specially-made yellow cube containing the car was piloted up and down the River Thames in central London. Boats and cars being in the same news story as of late havenÂ’t always been for good reasons, but thankfully, this one seems to have gone just fine. If you want to watch the reveal live, make sure to tune in here at 2:30 p.m. ET Tuesday. WeÂ’ll have the live stream in this post waiting to start, so you can check back in right here at reveal time.

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus Exige Sport 350 adds even more lightness

Lotus is constantly looking for more weight to cut out of models like the Elise and Exige, as light as they already are. The company somehow found 112 lbs to carve out of the Exige, and the result is the new Sport 350 you see here. Following the reveal of the Elise Sport and Elise Sport 220, the new Exige Sport 350 weighs just 2,480 pounds. That's 112 pounds less than the existing featherlike Exige S, with its aluminum chassis and composite bodywork. To cut weight where there was so little to be cut, the engineers in Hethel fitted a new louvered tailgate, battery, engine mounts, center console, HVAC piping, and insulation materials. All of those new components are lighter than the ones they replace, fulfilling company founder Colin Chapman's ethos of "adding lightness." The 3.5-liter supercharged V6 carries over with the same output of 345 horsepower and 295 pound-feet of torque. But with less weight to move, the Exige Sport 350 will now reach 60 from a standstill in just 3.7 seconds, topping out at 170 miles per hour. With it, Lotus also retuned the suspension and the six-speed manual gearbox, which now features a deliciously exposed linkage. A six-speed automatic is also available, adding 12 lbs to the curb weight and altering performance only negligibly. Deliveries will begin in February across Europe before reaching markets overseas in March (around the same time that the Exige Sport 350 Roadster will follow). Unfortunately North America isn't one of those markets, since both the Elise and Exige were withdrawn from these shores in 2011. Hope springs eternal, however, that the next generation will reach us sometime after 2020. New Lotus Exige Sport 350 – Light is Right · 51 kg lighter than previous Exige S · 345 hp and in excess of 300 hp/tonne · 0-60 mph in 3.7 Seconds and top speed of 170 mph · Heritage Tartan interior and new colour and trim options As the ultimate incarnation of the world famous Exige, Lotus has revealed the Sport 350, the latest version of the class-leading and award winning sports car, that's lighter and faster than ever before. The new Exige Sport 350 is the next model in the range to mark the reintroduction of the renowned 'Sport' naming designation. It joins the recently announced Lotus Elise Sport and Elise Sport 220 – delivering a lighter and even more performance-focused driving experience.