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Lotus responds to rumors of demise, promises 2016 MY Evora

It's not been a great week for Lotus. Seven days ago, the UK-based automaker laid off a quarter of its workforce, terminating "up to 325 jobs." And then, just a few days ago, it was reported that the company would be ending US sales of its well-received Evora due to the expiration of an airbag exemption. The Evora is the only vehicle Lotus sells in the US, meaning its end effectively removes the brand from the market.
That was apparently a bridge too far, though, as the company has issued defiant statement, claiming it'll be back, in both the US and Canada, for model year 2016, with an air-bag compliant Evora.
"I know that this will be welcome news to our thousands of owners and fans in North America, but the reality is that there was never any intention to leave. The North American market is vitally important for us and we intend to expand our dealer network and grow our sales volumes in the future," Jean-Marc Gales, CEO of Group Lotus said in a statement. "I would like to thank our fantastic Lotus following for their support over the years and remind them that we are working on many exciting products for the future. We will continue to explore our core values on how to make a sports car better by making it faster, lighter and maintain the pure driving experience."

New Lotus owners ditch ambitious five-year plan

This didn't take long. The new overlords at Lotus have reportedly scrapped the company's five-year plan. DRB-Hicom ditched the turnaround strategy, penned by ousted CEO Danny Bahar, because it believes the market viewed the plan as overly ambitious.
The new product plan will slim the number of new model lines from five to three, and Lotus will likely slash the number planned consultants in favor of relying more heavily on in-house talent. According to The Star, the move should help expedite product development and save cash at the same time.
Even so, nothing is written in stone as of yet. DRB-Hicom says the new plan will take up to a year to finalize. The company has dumped around $242 million into Lotus so far this year, and the struggling automaker may require another $121 million by 2013. Lotus all but stopped production earlier this year during a loan freeze, but the lights came back on in April. The company now produces around 44 vehicles per week.

Lotus hands Pastor Maldonado a new Evora S in Monaco

Being a Formula One driver has its privileges. First off, you get to drive F1 cars for a living. You get treated like royalty and fly around the world. And if you're lucky, you might get a supercar thrown at you once in a while. It all depends on which team you drive for.
Fernando Alonso, for example, has had countless Ferraris, Maseratis, Abarths and Jeeps thrown his way. Lewis Hamilton was a little disappointed not to get the keys to that rare McLaren F1 LM when he won the championship. But Pastor Maldonado just got his hands on a new Lotus Evora S.
Pastor who now, you ask? Pastor Maldonado. The first Venezuelan driver in F1, Maldonado won the GP2 title in 2010 then made the jump to F1, driving for Williams for the past three seasons, impressively winning the Spanish Grand Prix in 2012. Now he's at Lotus filling Kimi Raikkonen's seat, and took delivery of his white Evora - complete with 3.5-liter supercharged V6 and six-speed sequential gearbox - in Monte Carlo last weekend during the Monaco Grand Prix.