2013 Lotus Evora on 2040-cars

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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Last Lotus Elise delivered to the person it was named after

Lotus just made an announcement on its social media channels that the last customer-bound Elise has been built — we'll note that Lotus built the very last Elise for itself — and delivered to its final customer, Elisa Artioli. If you havenÂ’t heard of her before, itÂ’s time for a little Lotus history lesson. Back when the Elise came to fruition and was released in 1996, Romano Artioli was the companyÂ’s chairman. When it came time to finalize a name for the two-seat sports car, Romano looked to his granddaughter, Elisa, for inspiration.  For those who find full-circle stories satisfying, itÂ’s hard to get any better than this one. The Elise youÂ’re looking at here is the final customer-bound Elise in the world, and itÂ’s going to none other than the woman who the car is named after. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. As for the spec of the car itself, this is an Elise Sport 240, and itÂ’s painted in “Championship Gold.” The Sport 240 features a 1.8-liter supercharged four-cylinder thatÂ’s good for 240 horsepower and 181 pound-feet of torque. Weighing only 2,033 pounds, itÂ’s capable of a 4.1-second 0-60 mph sprint and has a top speed of 147 mph. What a lovely story! WeÂ’ve asked Lotus for more photos and additional information, and weÂ’ll update when we hear back.

Lotus is giving the electric Evija a V8-inspired soundtrack

Sound is a big part of the Lotus experience, whether it comes from a four- or a six-cylinder engine, so the company doesn't want its first electric car to be completely silent. It enlisted the help of music producer Patrick Patrikios to remix the Type 49 Formula One car's V8 into a series of sounds that will be programmed into the upcoming Evija. Patrikios comes from the music industry, he has notably worked with artists like Sia and Britney Spears, but he welcomed the collaboration with Lotus because he's been a fan of the brand since his father showed him an Esprit when he was a kid. He set out to create a new range of sounds that fits the Evija's character while honoring the carmaker's heritage, a task that's difficult to accomplish. Luckily, Lotus has several sonorous engines on its resume. "There's a purity to that V8, a raw edge and an emotion that stirs something in your soul, just like the best songs," summed up the producer when asked why he chose the eight-cylinder that powered the Type 49 to victory. Lotus Evija and Lotus Type 49 View 3 Photos After recording the Type 49's exhaust note, he began digitally remastering it and realized that slowing it down put it on a frequency similar to the natural driving sound emitted by the Evija. "I adjusted the replay speeds and digital filtering of the Type 49 to generate a soundscape for the Evija – it was a very organic process," he said. You can listen to the sound created by Patrikios in the video above; it's what pedestrians will hear when the Evija speeds by. He also developed the various chimes and tones that will resonate through the cabin, like when the turn signals are activated or when a seatbelt isn't fastened. Lotus previously confirmed that the Evija will influence future cars, and we know additional EVs are in the pipeline, so the sound could spread to other models.