2012 Lotus Evora S “bob Lutz Edition” on 2040-cars

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Lotus admits its fancy London shop is a waste of money

Piccadilly in London is one of the most expensive shopping streets in the world. And right by where they filmed that awesome scene from American Werewolf in London, Lotus has a showroom. I wandered in last week. Handmade suit, posh watch, smart shoes. But the lack of interest from the sales staff made me think I was wearing a Kimi "Leave me alone I know what I'm doing" T-shirt. To the cognoscenti it's a bit confused. There is no separation between the Lotus F1 team and Lotus cars. Even though a friend at Lotus F1 once told me that the team has a closer relationship with Microsoft than it does with Lotus Cars. What makes this especially strange is that the F1 stuff is front and centre: overpriced caps, T-shirts, and team gear, with the cars playing second fiddle. Yet this is a store paid for by Cars. You have to wonder what the shop is going to sell next year when the Enstone F1 team drops the Lotus name to become Renault. But that is nothing to the wondering you start to do when you speak to the staff. On a previous visit I'd asked about the relationship between Lotus F1 and Lotus Cars, and the sales staff insisted that they were one and the same. A short time after that I spoke to Lotus CEO Jean-Marc Gales at an event where he'd been the guest speaker. He told me that moves were underway to fix the problem and that they would soon have staff in the shop that knew about the cars. So last week's return visit was depressing. In the back there is an Exige and an Elise. I asked the difference and the girl suggested that we look it up on the internet. She took a business card, I made my excuses and left. Daft really I might not have bought a car but I was seriously tempted by the GBP20 carbon fibre pen. My local dealer, Hexagon, called and mailed, but what was really telling, and bloody impressive, was the call from Hethel. I vented my disappointment with the Piccadilly store, and the Lotus man explained. And impressed. Normally you'd get some dreadful company line about how the shop wasn't for people like me, that it was all deliberate to avoid scaring people off and welcome new blood to the brand. But instead he was honest. He told me that the shop was a folly. That it was one of Dany Bahar's many expensive ideas. He signed a ten-year lease on the shop at a million pounds a year and they can't afford to run it. They did train up some good people but, as you can't pay people rural Norfolk salaries and expect them to work in Piccadilly, they left.

Lotus proves it's alive and well by releasing its most powerful road-going car

The future hasn't always looked bright for Lotus, but the British company is skating on much thicker ice under Geely ownership now than it was in the middle of the 2010s. It continues to claw back from the brink by releasing a GT-badged evolution of the Evora that delivers a meaner punch than its predecessors, and comes with a list of options that nearly rivals Porsche's. The GT replaces the Sport 410 and the 400 variants of the Evora. Presented as the most powerful road-going Lotus ever sold in the United States, it's powered by a 3.5-liter V6 engine supercharged to 416 horsepower at 7,000 rpm and 317 pound-feet of torque at 3,500 rpm. Those figures allow it to hit 60 mph from a stop in a brisk 3.8 seconds, and reach a 188-mph top speed. It's still a little bit slower than the Evora GT430 released in 2017, but Lotus kept that model away from American roads. The Evora GT comes standard with a six-speed manual transmission. Enthusiasts not interested in using a clutch can select an automatic gearbox that they can leave in drive or shift manually with aluminum paddles mounted on the steering wheel. Torque goes up to 332 pound-feet when the six shifts through the optional automatic, but the Evora GT posts the same performance figures regardless of how many pedals are in its footwell. Lotus makes the Evora GT using carbon fiber to keep weight in check. Buyers can honor company founder Colin Chapman by adding lightness if they're willing to add dollars, too. Priced at $10,000, the Carbon Pack includes a roof panel, a tailgate, a front access panel, and a diffuser all made with carbon fiber. Ticking that box shaves 50 pounds; put another way, Lotus charges $200 per pound.  Selecting the $8,000 titanium exhaust removes another 22 pounds. The Evora GT tips the scale at 3,104 pounds in its lightest configuration, but getting there requires paying for a Volkswagen Golf's worth of options. At least downforce comes standard, and the GT has more of it than its predecessors. The new GT designation doesn't bring significant exterior styling changes. It's the same story inside, where Lotus continues to offer the model as a strict two-seater, or with a pair of rear seats big enough for very, very small occupants. Every GT comes standard with a 7-inch touchscreen compatible with both Android Auto and Apple CarPlay. On sale now, the 2020 Lotus Evora GT starts at $96,950. Deliveries will begin by the end of 2019.

Lotus Elise Sprint adds lightness to lightness

Lotus announced the introduction of a new Elise trim level that exemplifies founder Colin Chapman's famous phrase of "simplify and add lightness." The new Elise Sprint combines the weight savings of the current standard Elise, along with a number of Sprint-exclusive parts for what Lotus claims is the model's most significant weight loss yet of about 90 pounds over the old model, bringing the car's dry weight (not curb weight) to 1,759 pounds. The exclusive Sprint parts account for about 57 pounds of that loss. They include a lithium-ion battery, forged wheels, polycarbonate rear window, and carbon fiber for the seats, roll bar cover, engine cover, and access panel. Interestingly, the biggest savings come from the lithium-ion battery, which is roughly 20 pounds lighter than the normal battery. Lotus also includes the optional two-piece brake rotors and carbon fiber door sills to reach the 90 pound total. This all translates to slightly quicker 0-60 mph times for Elise Sprint models over their Sport counterparts. Both the 1.6-liter 134-horsepower Sprint and 1.8-liter 217-horsepower Sprint 220 models complete the run to 60 mph a tenth of a second quicker than the equivalent Sport versions, with times of 5.9 and 4.1 seconds respectively. The weight loss also results in a price gain. For either Sprint model, you'll end up paying an extra GBP5,000, which is a bit over $6,100 at current exchange rates. Of course, the Elise isn't available in the US anyway, so it's a moot point. Related Video: