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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

The Lotus 3-Eleven 430 is the fastest street-legal Lotus built

You're looking at the fastest street-legal Lotus ever built. Weighing in at 2,028 pounds, the new Lotus 3-Eleven 430 can hit 60 mph in just 3.1 seconds and continue all the way to 180 mph. It's a fitting tribute for 40 years of Lotus cars. As expected, the "430" in its name refers to its power output. There's no four-banger screamer in the 3-Eleven 430: The supercharged, Toyota-sourced 3.5-liter, 24-valve V6 produces 430 hp and 324.5 lb-ft. of torque. There's a lightweight carbon-composite body on an extruded-bonded aluminum chassis, and the carbon side panels are partially exposed for that cool carbon look. You also get variable, six-position traction control, with five levels ranging from 1 percent slip to 12 percent slip to off. Lateral acceleration while cornering is a respectable 1.5 g. At the Hethel test track, the new 3-Eleven 430 has reportedly beaten previous Lotus efforts. With a lap time of 1:24, it's 0.8 seconds quicker than an Exige Cup 430, and it also completely obliterates the previous, 2015 3-Eleven by shaving off 2 whole seconds. Only 20 units will be built, so few people will get to experience the 430 at maximum attack. Lotus has priced the 3-Eleven 430 at GBP102,000 on the road in the UK, which corresponds to $142,525. Related Video: Featured Gallery Lotus 3-Eleven 430 Lotus Convertible Performance lotus 3-eleven

Lotus-based Radford Type 62-2 shows its retro-styled interior

England-based Radford introduced the Type 62-2, a limited-edition coupe with a heritage-laced design, earlier in 2021. But it didn't show us the interior. Now, Radford finally revealed what the car looks like inside, and it's a blend of retro styling cues and modern tech that enthusiasts will love. At first glance, the Type 62-2's cockpit looks like it's from a different era. The driver faces a meaty three-spoke steering wheel, the shift linkage is exposed, and there is a pair of Bremont instruments (one is a clock, the other is a stopwatch) positioned on the passenger-side of the dashboard. We could be describing a 1970s rally car. However, a closer inspection reveals features buyers expect from a car in 2021. Look behind the steering wheel (whose spokes are made with carbon fiber) and you'll spot a digital instrument cluster with a layout that can be configured by each buyer. You could, in theory, ask for the tachometer to be front and center, for example. Screens positioned on either side of the dashboard display the footage from the cameras that replace the exterior mirrors, and a phone dock that doubles as a wireless charger is hidden behind the build plate located on the center stack. Users can set their phone there to access navigation and music apps.  Radford Type 62-2 John Player Special View 5 Photos Buyers will have three basic trim levels to choose from: Classic, Gold Leaf, and John Player Special. Each one will receive a specific look inspired by liveries that Lotus race cars have used in the past, though buyers will be invited to configure their car exactly how they want it. What won't change is the engine: it's a supercharged, 3.5-liter V6 that found its way into the Type 62-2 from Toyota via the Lotus Emira. Bolted to either a six-speed manual transmission or a seven-speed dual-clutch automatic, it develops about 430 horsepower in the Classic model, around 500 in the Gold Leaf, and approximately 600 in the John Player Special thanks in part to a specific supercharger. Radford will build 62 units of the Type 62-2, and production is scheduled to start before the end of 2021. Deliveries will begin in early 2022. Pricing information hasn't been announced, but don't expect this rare British coupe built largely by hand to come with a bargain price. Check out the Autoblog Podcast #686 where we talk Porsche and Lotus: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.