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How Lotus plans to expand and electrify as it enters a new age

If you’ve never driven a car made by Lotus, youÂ’re not alone — theyÂ’ve always been a small manufacturer, and even spotting one in public is a rarity — but youÂ’re missing out. Their exotic good looks are far surpassed by their dedication to connecting man to machine to pavement above all else. But like every other automaker these days, big changes are afoot. Yes, Lotus is going electric. But itÂ’s also going big, and in more ways than one. We recently sat down with Lotus Group VP & Managing Director Matt Windle and Chief Brand Officer James Andrew to talk about how the storied brand will pay service to its past as it aims its headlights toward the future. WeÂ’ve already seen the Lotus Evija (formerly referred to by internal codename Type 130), a low-volume, all-electric hypercar that represents the small automakerÂ’s first big step into electrification. With 1,500 kilowatts (about 2,000 horsepower) coming from four electric motors, you can forget 0-60; itÂ’ll do 0-186 miles per hour in 9.1 seconds. It starts at over $2 million, and production will be capped at 130 units. Flashy numbers to make a big splash, before going bigger in both size and production volume. Next will come the Lotus Eletre (formerly Type 132), an electric SUV that represents the (currently) small automakerÂ’s desire to cater to every lifestyle rather than to be pigeonholed by purists and luddites. To reach big volumes, Lotus needs to be a truly global company, and it needs to create cars that more customers can use, and at prices they can afford. Lotus Eletre Electric SUV View 25 Photos And even though an SUV isnÂ’t what weÂ’re used to seeing from Lotus, perhaps we shouldnÂ’t be surprised — and not just because seemingly every other exclusive, top-shelf brand is now offering an SUV or will be soon. James Andrew reminded us that the appreciation has always been there, and that Lotus founder Colin Chapman had two parking spots at the office: one for his Lotus Esprit, and the other for a Range Rover heÂ’d often drive to work. DonÂ’t expect a rock-crawling luxury off-roader to wear the Lotus badge, though. The gents assured us that the brandÂ’s focus remains on performance. And a crucial part of that performance is in driving dynamics that connect the driver to the car.

Lotus confirms new Elise S Cup

Head on over to the Lotus website, and though the Elise isn't offered in the United States anymore, buyers in other markets can choose between numerous models: there's the base Elise, the Elise Club Racer, the Elise S and the Elise S Club Racer, and that's before even getting into the even more extreme Exige that's also based on the Elise. Track-day enthusiasts can also go for the full-on Elise S Cup R, but now the British sportscar manufacturer has confirmed a new variant.
Called the Elise S Cup, it slots in between the CR and the Cup R as an extreme performance model that can actually be driven to the track and back home on public roads. The S designation tells us it packs the 1.8-liter supercharged four that already produces 217 horsepower and 184 pound-feet of torque in the existing Elise S, Elise S CR and Elise S Cup R, but as we saw when Lotus was testing the new variant around the Nürburgring, the Elise S Cup packs some key upgrades.
It's got an aero kit - including front splitter, winglets, side skirts, rear diffuser and rear wing - that's more aggressive than other road-going models (though apparently less extreme than the track-focused S Cup R), helping to generate 145 lbs of downforce at 100 mph and 275 lbs at top speed and besting the Elise S around the Lotus test track by an impressive three seconds.

Lotus 3-Eleven may be the quickest track weapon you can buy

Germany's Sport Auto magazine routinely takes world-beating supercars around the short circuit at the Hockenheimring: Porsches, Ferraris, Lamborghinis... the works. But the top of the leaderboard has now been claimed by something altogether smaller and less powerful in the form of the new Lotus 3-Eleven. The most extreme expression of the Elise/Exige platform to date, the 3-Eleven is a track-focused machine of the highest caliber. At its heart sits a relatively humble 3.5-liter supercharged V6, tuned to produce 460 horsepower. But with composite body panels and a low curb weight, it rockets to 60 in under 3.0 seconds flat, and more poignantly laps the company's own test track ten seconds ahead of the Evora 400. Now it's clocked a lap around Hockenheim – sometimes host of the German Grand Prix – in just 1:06.2, just edging out the previous record held by a Porsche 918 Spyder. It also bests the Gumpert Apollo, and the similarly track-focused Radical SR3 SL... not to mention everything else Sport Auto has ever taken to the track. What's even more impressive is that the magazine's road test editor Christian Gebhardt completed the lap on stock rubber and on a cold track that didn't get any warmer than 46 degrees Fahrenheit. Just imagine what it'd do on even semi-slicks and a warm track surface. Related Video: 'HYPERCAR-KILLING' LOTUS 3-ELEVEN SETS HOCKENHEIMRING LAP RECORD - Lotus 3-Eleven raises the bar by establishing a new "sport auto" production car lap record around Hockenheimring - Lotus 3-Eleven now heads the lap time list which features exotic hyper cars and track-focused supercars from some of the world's most prestigious manufacturers - Lap record set by "sport auto" magazine's top road tester Christian Gebhardt The Lotus 3-Eleven, the quickest series production car to come from Lotus' Hethel Headquarters, has set the fastest lap time ever recorded by the leading and highly-respected German car magazine, "sport auto". Driven by Christian Gebhardt, a highly accomplished driver and Road Test Editor for "sport auto", the Lotus 3-Eleven lapped the Hockenheimring short Circuit in an incredible 1 minute 06.2 seconds. This time was even more impressive considering that the 3-Eleven was on standard road tyres and the fastest lap was completed in less than perfect weather, where temperatures did not get higher than 8 degrees Celsius. Jean-Marc Gales, CEO of Group Lotus plc said, "Christian set a fabulous lap in less than ideal conditions.