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Lotus will let Evija buyers configure their 2,000-hp electric car on their couch

The men and women who reserved a Lotus Evija will have the opportunity to configure their 2,000-horsepower electric car without getting off their couch. Several aspects of the coupe are customizable, so the company created a digital, touchscreen-based configurator to let clients design their car without leaving their home. Online configurators have been around for over a decade, but Lotus explained its software is more advanced and life-like than what's normally found on a manufacturer's website. It relies on a powerful graphics processor and software gleaned from the gaming world to display extremely realistic images of the car that almost look like they're photographs. Enthusiasts can see the Evija from every angle, inside and out, and they can pelt it into different worlds to check how a specific color looks in the shade or in direct sunlight. The configurator's last party trick is what the firm calls a 360-degree fly-through film which looks like it was shot with a drone. Lotus Evija configurator View 10 Photos When they're done, customers can hit save to send their configuration to Lotus headquarters in Hethel, England. They won't take delivery immediately, the Evija is a limited-edition car built largely by hand, so the company will whet their appetite by periodically sending them gifts. It hasn't revealed what it will ship clients, though it's not too far-fetched to imagine a scale model will be in one of the care packages. Each customer will also receive a personalized build book showing the car at different stages during the production process. Lotus will make 130 examples of the Evija, and it's planning to launch production before the end of 2020. The first year's allocation is already spoken for, according to the firm, so act fast if you want to add one to your collection. Alternatively, Lotus told Autoblog the Evija is a trailblazer that will influence future models, notably in terms of design and technology, so you're in luck if you like what you see but want it at a cheaper price point. Those of us who aren't waiting for a ticket into the Evija club will need to wait for their chance to spec one. "At the moment, [the configurator] is only for customers," a company spokesperson told Autoblog via email. Related Video:

Lotus signs joint venture agreement with China's Goldstar

Lotus and China's Goldstar Heavy Industrial Company are forming a joint venture that will bring the historic British sports-car maker into the country. "The collaboration seeks to accelerate the development of Lotus cars in the premium sports segment in China," according to the announcement. The JV will include research projects on efficient and advanced technology, and ultimately lead to sales of cars there, Lotus said. China's auto market is no longer experiencing the double-digit growth of the past, but it still continues to expand. Meanwhile, Lotus saw sales jump 55 percent in the last fiscal year and it opened 36 new dealers, according to CEO Jean-Marc Gales. The joint venture announcement also hints at the possibility of Chinese-made models, but it shouldn't dilute the brand. Lotus is clear that core vehicles like the Evora, Exige and Elise would remain exclusively in production at the headquarters in Hethel, England. Just a couple years ago, Lotus appeared to be on its deathbed after losing a quarter of its workforce, but since that setback the company has started to crawl back. PROTON, LOTUS GROUP AND GOLDSTAR SIGNED JV AGREEMENT KUALA LUMPUR – PROTON Holdings Berhad ("PROTON") the ultimate holding company of Lotus Group, announced that it has signed a Joint Venture ("JV") Agreement with Lotus Group International Limited, United Kingdom ("Lotus Group") and Goldstar Heavy Industrial Co. Ltd. ("Goldstar") for a possible business expansion of Lotus cars in the People's Republic of China. The collaboration seeks to accelerate the development of Lotus cars in the premium sports segment in China, leveraging on the incentives offered by the Fujian Provincial Government. Both PROTON and Lotus Group are subsidiaries of DRB-HICOM Berhad. Signing on behalf of PROTON was the Honourable Tun Dr Mahathir Mohamad, Chairman of PROTON and former Prime Minister of Malaysia and witnessed by Dato' Abdul Harith Abdullah, Chief Executive Officer of PROTON. Signing on behalf of Lotus Group International Limited, United Kingdom was Jean-Marc Gales, Chief Executive Officer and witnessed by Mr Rohime Shafie, Director of Lotus Group and Chief Financial Officer of PROTON; and signing on behalf of Goldstar was Mr Zheng Qianghui, Chairman of Goldstar and witnessed by Mr Zhai Wenliang, President of Goldstar.

The black and gold Lotus Evora Sport 410 GP Edition is heading to America

Few race teams have such deeply iconic liveries as Team Lotus. From the Gold Leaf cars from the late 1960s to the bright yellow Camel cars that lasted until the early 1990s, arguably none is more iconic than the John Player Special cars that brought world championships to Emerson Fittipaldi and Mario Andretti. Now that same sleek black and gold paint scheme can be had on the new Lotus Evora Sport 410 GP Edition. Even better, it's heading to America. While the GP Edition isn't anything more than a special paint scheme, what a wonderful design it is. The livery is based on the John Player Special Team Lotus cars that competed in Formula One between 1972 and 1986. The black paint is accented with gold stripes along the hood, fenders, doors, and rocker panel. Gold Evora Sport 410 logos adorn the rear while a "Word Champions" emblem flanks the engine cover. The Evora Sport 410 is the lighter, faster version of the thoroughly reworked Evora 400 that we drove last year. Lotus says it's the fastest road car the automaker has ever built. It hits 60 miles per hour in 3.9 seconds and tops out at 190 mph. They US version has been specially curated by Lotus engineers in order to be both light and meet federal crash test standards. Unfortunately, Lotus is only building 150 total each year for worldwide markets. Related Video: