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See the Lotus Evija in detail in this 23-minute video

Henry Catchpole splits his time as a contributor to Evo magazine with on-camera work for Carfection. The ever-gracious Englishmen took to the studio again recently to pore over the brand new Lotus Evija — and his first gift to us is the electric coupe's proper pronunciation: ee-VYE-yah. For a full 23 minutes, Catchpole tours the coming Lotus hypercar with Lotus' head designer Russell Carr. The two men sweep over the car from front to rear, Carr explaining the origins and details of the many shiny bits that attract Catchpole's eye. The spec sheet alone is attention-getting. A 70-kWh battery fuels a powertrain rated at 2,000 horsepower and 1,254 pound-feet of torque. All-wheel drive and torque vectoring are made possible by electric motors motors front and rear, but the setup is novel. A single drive unit on each axle combines a motor and inverter, but we're told each wheel gets its own gearbox. The package is a little shorter and wider than a Porsche 911, but sits seven inches lower than the roof of the German. Scales bend to the weight of 3,700 pounds in spite of magnesium center-lock wheels, that grandeur managed in part by six Multimatic spool-valve dampers, three on each axle. Just 130 Evijas will be produced, starting next year, each one starting at around $2.1 million. Lotus has filled the coupe with visual flourishes. The Lotus badge on the front is metal inlaid into the carbon fiber bodywork. Carr said he wasn't sure the engineers would be able to finalize that for production, but the designers are hoping. Fans inside the headlights keep the lumens cool, while movable DRLs and turn signals angled like the winglets on an airliner make the lumens look cool. Another neat lighting trick: The "T" in the word "Lotus" on the rear fascia acts as the reversing light. Two features we haven't yet seen on the latest batch of hypercars are adjustable seats, and a strip of metal in the headrests that can be etched the slogan of a customer's choice. And in spite of all the firsts for Lotus in this car, there's one holdover from the Hethel carmaker's other compact sports cars: A dearth of luggage space. The only cubbies are polygonal-shaped holes in the rear of the door sills. It doesn't sound so bad when Catchpole explains it, though, so check out the video.

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus adds lightness to new Exige S Club Racer

If there are two things Lotus is good at, they're trimming weight off already lightweight cars and getting the most out of its existing products. And those are just the talents it's called on to roll out the new Exige S Club Racer. Based on the Exige that's been on the market since 2000 – itself based on the Elise that dates back to 1996 – the new Exige S Club Racer manages to cut an extra 33 pounds off the vehicle's already featherlike curb weight, now down to under 2,600 lbs. The weight reduction comes down largely to the lightweight battery, center console, doors and sports seats. Yet measured at 100 miles per hour, the coupe also produces 93 lbs of extra downforce thanks to the revised aero package that includes a new front splitter, rear wing and flat underbody. Joining the Elise 20th Anniversary Edition (which itself replaces the Elise S Club Racer), the new Lotus Exige S Club Racer packs a 3.5-liter V6 to run to 62 in four seconds flat and on to a top speed of 170 mph. That's some rather impressive performance for a vehicle that only costs GBP56,900 in the UK, which is about what you'd pay for a Porsche Cayman GTS over there that would cost us around $75k. Unfortunately, Lotus doesn't sell the Exige in the US anymore, so this is one further improvement on a model we'll just have to admire from across the ocean. NEW LOTUS EXIGE S CLUB RACER - FASTER AND LIGHTER - Club Racer ethos applied to searingly quick Exige S - Weight reduced by 15 kg - Lotus benchmarks for handling and pure driving experience Applying the Lotus refined Club Racer principles to the already stunning Exige S results in the most inspiring version of an already class-leading sports car. The Exige S is a model that already excels, thanks to its lightweight aluminium chassis-tub and aerodynamically enhanced composite bodywork. Its 3.5-litre supercharged V6 engine delivers exciting performance, benchmark handling and a pure driving experience combined with a 4.0 seconds 0-62mph (0-100km/h) acceleration time and a top speed of 274 km/h (170 mph). Jean-Marc Gales, CEO of Group Lotus plc, expressed his enthusiasm for the new model: "Factoring the Club Racer ethos into the Exige enhances the track-focussed potential of this important model.