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Lotus getting into the motorcycle business

Lotus founder Colin Chapman is famously quoted as saying something to the effect of "Simplify, then add lightness." We're a bit amazed that it took this long, but someone appears to be taking that message to heart at the British marque, losing a couple of wheels, a clutter of bodywork and a whole mess of weight. No, Lotus isn't planning another spindly Seven-style trackday racer, it's getting into motorcycles.
Well, sort of. As an automaker, Lotus apparently isn't directly behind this two-wheeled effort, but it does appear to have officially lent its brand and logo to a new company, Lotus Motorcycles, which counts former Volkswagen Group designer Daniel Simon, Germany's Holzer Group and auto racing team Kodewa among its partners. The latter builds and races Lotus' T128 Le Mans Prototype in the World Endurance Championship series.
The new company is touting an as-yet unseen motorcycle, a racing-inspired "hyper bike" called C-01, releasing only the image above - a carbon fiber fuel tank trimmed in Lotus' trademark black and gold livery. Details are tough to come by, but the project is said to include a powertrain good for around 200 horsepower and construction involving titanium, carbon fiber and aerospace-grade steel.

Lotus Exige Sport 410 is just over 2,400 pounds of forbidden fruit

Few automakers short of Jeep love cranking out new variants of a current model like Lotus. Today, the storied British sports car manufacturer revealed the new Exige Sport 410, essentially a more comfortable and road-friendly version of the track-focused Exige Cup 430. This is a mid-engine coupe with 410 horsepower and 310 pound-feet of torque and a dry weight that's slightly more than an ND Mazda MX-5 Miata. Too bad it's not-for-U.S. consumption. Thanks to U.S. safety regulations, the Lotus Elise and Exige aren't available in America. Europeans will enjoy the Sport 410's supercharged 3.5-liter V6 and 0-60 mph sprint of just 3.3 seconds. The car's top speed is 180 mph. Power is sent to the rear wheels through a six-speed manual transmission. Thanks to some sophisticated aero, the car can generate more than 330 pounds of downforce. Under the skin, the Sport 410 uses three-way adjustable Nitron dampers and adjustable Eibach front and rear anti-roll bars. Traction comes in the form of 285/30 ZR18 section rear and 215/45 ZR17 section front Michelin Pilot Sport Cup 2 tires, some of the stickiest rubber available for road use. Forged-alloy wheels are available in either black or silver. The car uses four-piston AP Racing brakes with two-piece rotors. Options include titanium exhaust, carbon-fiber instrument surround, sill covers, barge boards and roof, electrical cutoff and fire extinguisher controls, airbag deletion, a non-airbag steering wheel, four-point harnesses, a full-leather interior, and a dealer-fitted FIA-compliant roll cage. Of course, with enough cash, Lotus will tailor the car to-taste through its Lotus Exclusive program. Related Video:

Lotus' new position: Much improved, if Volvo's experience is a guide

Out today is the news that Geely Holding will acquire controlling interest in British sports car maker Lotus Cars. While some 20 years ago the Chinese acquisition of a British automaker might have inspired grumbling from aggrieved Brits (and the handful of Lotus enthusiasts), the world has moved on. And so – thankfully – can Lotus. To suggest Lotus' business history has been checkered is to broaden the definition of "checkered." With its beginnings in the early '50s as a maker of component cars for competition, Lotus founder Colin Chapman – in a manner not unlike his postwar contemporary, Enzo Ferrari – was always hustling, living a hand-to-mouth existence in the production of road cars to support a racing program. Regrettably, Chapman never found a Fiat, as Ferrari did toward the end of the 1960s. Lotus had Ford in its corner for racing and as a resource for powertrains, and later benefited from the corporate support of both GM and Toyota for relatively short periods. Lotus Cars, however, never enjoyed the corporate buy-in that would have allowed Chapman to race and let someone else build the cars. Regardless of what Consumer Reports or Kelley Blue Book might have thought (if they had ...) about those early Lotus cars, a great many are now regarded as classics. My first knowledge of a production Lotus was when Tom McCahill, the 'dean' of automotive journalists in the US, tested an early Elan for Mechanix Illustrated. While we're still not sure, some 50 years later, how McCahill's XXL frame fit into the tiny roadster, he had nothing but praise for the Elan's athletic chassis and now-timeless design. In today's Lotus portfolio, the Elise and Exige continue that light, athletic tradition, while the larger Evora seems to strike wide – literally and figuratively – of the "less is more" ideal. With the Toyota-powered Evora, more is more. But in an eco-sensitive era demanding more of the original Chapman mantra – add lightness – there's little reason that Lotus can't regain relevance if given the financial resources. Geely's acquisition of Volvo, the fruits of which appear regularly not only in the news but on the streets, suggests the Chinese investment will provide strategic vision (along with money) while allowing Lotus talent to do what it does best: Create an exciting product. And while at various periods in its history the product has been worthy, Lotus in the US has been ill-served by a flailing dealer network.