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Lotus names Jean-Marc Gales as new CEO

It's been about two years since DRB-Hicom took over Proton, and through it Lotus. One of its first courses of action was to fire the existing CEO, Dany Bahar, and proceed to scrap most if not all of his (arguably over-) ambitious plans. In his place they put one of their own - Aslam Farikullah - as Chief Operation Officer, but now the Malaysian-owned British automaker has attracted an industry heavyweight to lead it into the future.
That heavyweight is Jean-Marc Gales. The British- and German-educated Luxembourgian has spent the past couple of years running the European Association of Automotive Suppliers (CLEPA), but may be better known for his previous posting as CEO of PSA Peugeot Citroën between 2009 and 2012, during which time he introduced the Citroën DS line, amongst others, and increased the French automaker's sales. Before PSA he worked for Daimler, General Motors and Volkswagen.
As the new Chief Executive Officer of Group Lotus, Gales will face the difficult task of growing a business based on three models - the Elise, Exige and Evora - that date back to 1996, 2000 and 2009, respectively. Whether he'll push for new models like his predecessor did remains to be seen, but he'd be wise to learn from Bahar's mistakes and avoid overextending what has always been a relatively small automaker.

Lotus says it's hiring 200 new engineers in effort to expand

Lotus is making moves to rise back up in the automotive world. A report from The Telegraph says the British company will hire 200 new engineers. This batch of hiring comes from the pockets of new Chinese owner Geely. The plans also include the opening of a new engineering center in the U.K. away from its longtime home in Norfolk. Lotus CEO, Phip Popham said this about the new moves. "Lotus has been in survival mode for many years. We're taking on people here and also in the Midlands. We need to tap into the industrial resource outside Norfolk to help our growth," Popham said. These new hires are all part of a multi-billion dollar investment into Lotus from Geely to try and turn the company around. Ultimately, Lotus wants to triple its current production all the way up to 5,000 cars per year. One of the initiatives from this investment is an all-electric hypercar we saw teased not too long ago. Popham also spoke of making cars with a slightly different focus than the Lotus we know of today. "A car not just for the weekend, but one you can live with," Popham says. Ideas of a Lotus SUV or grand tourer have bounced around in the recent past, and those still appear to be in the company's plans. The British brand plans on tapping Geely for many items it doesn't already have, according to the report. These include modern items like digital display screens and parts required for electrification of its vehicles. A new platform meant to house these "livable" Lotus cars is said to be in the works.

The black and gold Lotus Evora Sport 410 GP Edition is heading to America

Few race teams have such deeply iconic liveries as Team Lotus. From the Gold Leaf cars from the late 1960s to the bright yellow Camel cars that lasted until the early 1990s, arguably none is more iconic than the John Player Special cars that brought world championships to Emerson Fittipaldi and Mario Andretti. Now that same sleek black and gold paint scheme can be had on the new Lotus Evora Sport 410 GP Edition. Even better, it's heading to America. While the GP Edition isn't anything more than a special paint scheme, what a wonderful design it is. The livery is based on the John Player Special Team Lotus cars that competed in Formula One between 1972 and 1986. The black paint is accented with gold stripes along the hood, fenders, doors, and rocker panel. Gold Evora Sport 410 logos adorn the rear while a "Word Champions" emblem flanks the engine cover. The Evora Sport 410 is the lighter, faster version of the thoroughly reworked Evora 400 that we drove last year. Lotus says it's the fastest road car the automaker has ever built. It hits 60 miles per hour in 3.9 seconds and tops out at 190 mph. They US version has been specially curated by Lotus engineers in order to be both light and meet federal crash test standards. Unfortunately, Lotus is only building 150 total each year for worldwide markets. Related Video: