1990 Lotus Esprit Turbo Se California Car. on 2040-cars

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A Lotus Super Seven shows what simple beauty means

Roadgoing sports cars don't get much more pure than the Lotus Seven. With no roof or luxuries of any kind, this is quite possibly the car that exemplifies better than any other Lotus founder Colin Chapman's ethos of "simplify, then add lightness." Geoff Wise owns a 1963 Lotus Super Seven, and he shows why the car's uncluttered layout works so well, as you'll see in Petrolicious' latest video. Petrolicious often profiles people who take a classic car and upgrade it into a vintage racer one piece at a time. Wise did the exact opposite, though. He bought his Seven as a track car and converted it to work better on the road. For example, the engine now runs on pump gas, but it still has plenty of power. The bored and stroked 1.7-liter four-cylinder has a claimed 120 horsepower, which is more than adequate in the 1,000-pound Lotus. Wise says the Seven gets tons of attention when he goes for a drive, especially from kids. It's easy to understand why. In a world of crossovers and active safety systems, seeing a car that's so basic is transfixing. Enjoy watching the little Lotus on the road in the latest clip from Petrolicious. If you don't have the space for one in the garage, there's at least the option of the upcoming Lego kit for your bookshelf. Related Video:

Lotus introduces Exclusive customization program

Lotus doesn't sell much beyond the Evora 400 in the US, but the announcement of a new personalization program won't be limited to just that model. The Lotus Exclusive program will be applicable to every model that Lotus makes, including the Elise and Exige in all their many iterations, the new 3-Eleven, and the Evora – which remains, for the time being, the only model currently certified for use on American roads. The company will even apply its new range of customization options to pre-owned models. Hethel is currently rolling out the Lotus Exclusive program in Europe, but plans to expand its availability later this year. Buyers will be able to pick from an expanded range of exterior colors – or have a custom hue mixed up specially – in matte, gloss, metallic, or pearlescent finishes. Custom graphics can be applied to the roof and mirror caps, and various exterior components (from spoilers to add-on decals) can be ordered in one of four colors, as can the three available styles of racing stripes. The interior will be available to order with five colors of leather and four colors of stitching thread to give the cockpit a unique touch. Of course Lotus isn't the first manufacturer to offer such a personalization service, which is fast becoming standard fare among exotic and luxury automakers – particularly in Europe. In the UK alone you'll find McLaren Special Operations, Q by Aston Martin, Rolls-Royce Bespoke, and Bentley's Mulliner division. Other examples include Ferrari Tailor Made, Lamborghini Ad Personam, and Porsche Exclusive. Dodge even offers the "1 of 1" program for the Viper GTC. At the very pinnacle of the exotic supercar market, however, manufacturers like Bugatti, Pagani, and Koenigsegg build every one of their supercars to order, according to the customer's specifications, so personalization comes part and parcel with the bragging rights. Related Video: X MAKE YOUR MARK WITH LOTUS EXCLUSIVE - Tailor made Lotus cars to individual customer requirements - Created by the Lotus Design team & available for both new and pre-owned cars - Exciting interior and exterior options, from subtle details to extensive personalisation Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports car fans a unique ownership proposition.

Lotus Emira First Edition starts at $85,900

Last October, Lotus priced the Emira V6 First Edition at $93,900 before destination and taxes. That coupe comes with a Toyota-sourced 3.5-liter supercharged six-cylinder making 400 horsepower and 310 pound-feet of torque when fitted with a six-speed manual gearbox, or 317 lb-ft when fitted with a six-speed automatic. Now, the automaker's finally put numbers to the Emira First Edition with the AMG-sourced four-cylinder; it makes 360 hp and 310 lb-ft and costs $85,900 before incidentals. The MSRP is $8,000 less than the forerunner, but $3,000 more than the standard series Emira V6. Copying the template of the Emira V6 First Edition, the four-pot throws in a bunch of extra gear at no cost. The Lower Black Pack, Drivers Pack, Design Pack, and Convenience Pack are included. Twenty-inch diamond-cut two-tone wheels are standard, but silver or gloss black finishes are no-cost options, as are brake calipers in either black, red, silver, or yellow. All the mod-cons in the Emira V6 are here in the Emira, from the 12.3-inch digital gauge cluster and 10.25-inch infotainment screen to the climate control, navigation, and 340-watt KEF audio. Six exterior colors include Dark Verdant, Hethel Yellow, Magma Red, Nimbus Grey, Seneca Blue, and Shadow Grey. The interior offers seven hues, four in various leather shades and three in Alcantara with contrasting stitching. The meat of the matter is that inline-four bought from Germany. Lotus said the AMG M139 motor's been tuned at Hethel for the Emira, its hardware and software tweaked for placement in the middle of the vehicle and to provide a proper Lotus experience. The exhaust is also a Lotus design. It's mated to an eight-speed dual-clutch transmission that's also seen English revision for work in a rear-wheel-drive sports car.  The only way to tell the Emira apart from the Emira V6 would be to get close enough examine the engine cover or read the badge on the C-Pillar. Perhaps handling or exhaust tuning will put them farther apart, but the initial performance specs don't. The Emira is 0.1 second slower to 60 miles per hour than the Emira V6, and maxes out 4 mph short of the Emira V6's 180-mph top speed. That's not a lot of daylight for an $8,000 price difference. The configurator is up now, so shoppers can make up their own minds.