1990 Lotus Esprit Stunning Flawless Condition on 2040-cars

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New models, new markets: Lotus plans major expansion in the 2020s

Lotus was so quiet during the 2010s that some enthusiasts wonder if it still exists. It's alive, it's healthier than it's ever been in recent memory, and it's orchestrating a major expansion that will put it back in the spotlight. Its renaissance starts with the Evija, an electric hypercar packing a 2,000-horsepower punch that Matt Windle, the company's engineering boss, called a trailblazer. Future models will all be influenced by this limited-edition coupe. Beyond that, the company is taking steps to overhaul its entire business, from the design language that characterizes its cars to the restaurant its employees eat at — seriously. Even the cafeteria is getting a makeover. "We're building the brand, building the product range, building the dealer network, and building facilities. There's a huge investment program going on," Windle told Autoblog. "We need to shoot the arrow far enough ahead so that we don't get stuck in the day-to-day problems and instead keep an eye on what we need to do long-term," he added. The company's to-do list is long, and rebuilding a brand is difficult, but Lotus believes it can pull it off. The executive team is betting on an array of new products to reach customers in markets Lotus has little or no presence in; the United States comes to mind. The ultimate goal is to increase the brand's annual volume. Windle understandably couldn't shed light on the product plan, but unverified rumors point to a born-again Esprit powered by a 500-horsepower hybrid powertrain made up of a mid-mounted, Toyota-sourced V6 and electric components provided by sister company Volvo. Another one of the company's future models is an SUV —its first — allegedly built on Volvo bones and aimed at the Porsche Macan. We hear a new Elise is coming, too. The engineer explained his team doesn't feel the least bit constrained by the decades-long heritage Lotus is built on, and it's ready to embrace new technologies as it moves forward. "Electrification has given us the ability to look at things differently," he explained, while clarifying the company's core values (aerodynamics, ride, handling, and lightweight construction) won't be overlooked as it expands. "We will stay true to them," he pledged. "Light is right," the phrase famously coined by Lotus founder Colin Chapman, will live on, then. China-based Geely purchased a majority stake in Lotus in 2017 and it's helping turn it around.

Now’s your chance to buy Lotus founder Colin Chapman’s 1981 Turbo Esprit

Lotus founder and Chairman Colin Chapman’s former 1981 Turbo Esprit Series 3 sports car is for sale, and it looks fantastic in its metallic silver exterior imprinted with “turbo esprit” on both sides and the bonnet, and contrasting red leather interior. Built in February 1981 but not registered until August, it was ChapmanÂ’s personal car until his death in late 1982, and was also driven at one point by former Lotus Formula One driver Elio de Angelis. Chapman even arranged for British Prime Minister Margaret Thatcher to drive it, at the Norfolk Airport in 1981. Thatcher was quoted in the local paper as saying it was “lovely to drive.” Right, then. Lotus built the car to ChapmanÂ’s specifications, with a lowered and modified suspension, modified bodywork to reduce wind noise, special brake pads and features like power steering and air conditioning that didnÂ’t figure in production models. Chapman, who suffered from hay fever, also had pollen filters installed, plus a roof-mounted Panasonic stereo system. ThereÂ’s also a specially assembled, blueprinted engine; Esprit Turbos of that model year featured a 2.2-liter turbocharged inline-four that made 210 horsepower and 200 pound-feet of torque. This was also the first Esprit model to be fitted with BBS alloy wheels. After ChapmanÂ’s death, the car was maintained for a few months by the companyÂ’s Factory Service Department, and eventually made its way to a succession of private owners. The car is currently on its sixth owner across seven transactions (one ended up re-acquiring the car), but it has just a hair over 11,000 miles on the odometer, with a new clutch slave cylinder and radiator core installed in the past decade. “This vehicle has lived a pampered existence and is a testament not only to its rich pedigree but to those who have cared for it over the years,” says the listing at Mark Donaldson Ltd., which claims it comes with extensive records. According to Top Gear, the seller is looking to fetch at least 80,000 pounds, or around $97,000. Related Video:    

Lotus responds to rumors of demise, promises 2016 MY Evora

It's not been a great week for Lotus. Seven days ago, the UK-based automaker laid off a quarter of its workforce, terminating "up to 325 jobs." And then, just a few days ago, it was reported that the company would be ending US sales of its well-received Evora due to the expiration of an airbag exemption. The Evora is the only vehicle Lotus sells in the US, meaning its end effectively removes the brand from the market.
That was apparently a bridge too far, though, as the company has issued defiant statement, claiming it'll be back, in both the US and Canada, for model year 2016, with an air-bag compliant Evora.
"I know that this will be welcome news to our thousands of owners and fans in North America, but the reality is that there was never any intention to leave. The North American market is vitally important for us and we intend to expand our dealer network and grow our sales volumes in the future," Jean-Marc Gales, CEO of Group Lotus said in a statement. "I would like to thank our fantastic Lotus following for their support over the years and remind them that we are working on many exciting products for the future. We will continue to explore our core values on how to make a sports car better by making it faster, lighter and maintain the pure driving experience."