1988 Lotus Esprit Turbo Se on 2040-cars

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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

All 25 James Bond movies ranked only by their cars

There is no shortage of lists ranking the best James Bond movies. Ditto lists about the best or worst James Bond cars. I know, I've written some of them. As such, why not combine the two ideas into one new list that ranks all 25 official James Bond movies based exclusively on their cars, or more accurately their car content. I would then pull from my 25 years of James Bond nerddom plus the excellent "Bond Cars: The Definitive History" and our interview with long-time Bond special effects supervisor Chris Corbould to provide tidbits and factoids about the cars and their roles in the movies. And yes(!), this list now includes "No Time to Die," which impresses by adding plenty of car content to the series. It's now available on Blu-ray and download. To determine the list, I considered the inherent coolness of the cars as well as their importance to Bond, film and car history. I considered their importance to the story as well as the quality/excitement of the chases and scenes they participated in. Finally, I tried my best to divorce the car content from my opinions about the movies in general. That my personal list of best James movies looks nothing like this shows I was at least partially successful.     25. 'Moonraker' There are virtually no cars in "Moonraker." None. Oh, there's a gondola on wheels that makes a pigeon do a double-take, but that's not the same thing as a car. Neither is a golf cart. Or an ambulance. Or a space shuttle.   24. 'From Russia With Love' The literary James Bond mostly drove an ancient Bentley, and "From Russia with Love" is the only film in which it appears. It stays parked and the coolest thing that happens (by 1962 standards) is 007 answers its car phone. Thereafter, we get some old cars (even by 1962 standards) driving around Istanbul and a yellow truck. So yeah. Classic Bond film, a must-watch, just not for its car content.   23. 'Dr. No' History records that the first "Bond car" is the Sunbeam Alpine in "Dr. No." The car itself was literally borrowed from a Miss Jennifer Jackson of 53 Lady Musgrave Road in Jamaica for 10 pounds per day for two days during filming. Also, the stunt where it drove under an excavator blocking the road was entirely conceived because the filmmakers showed up to the road they intended to film on and discovered an excavator blocking the thing. Sadly, those are really the only two things interesting about the Alpine, which is a pretty small and dainty thing by Bond car standards.

Lotus working on a more spacious daily driver with a kinder price

Lotus has another sports car in the works, with a reveal planned for later this year or early next. It could be the second piece of the puzzle former Lotus CEO Jean-Marc Gales spoke of to Automotive News in 2018, saying parent company Geely "has approved three new models: Two sports cars and the third an SUV." The last new serial production car the English carmaker introduced was the Evora in 2009, the penultimate model in a four-car lineup in the UK that includes the Exige and Elise below, the Evija battery-electric hypercar above. Automotive News Europe writes that the coming sports car will be an "entry-level model" and "provide enough interior space for everyday use," based on an interview with new automaker CEO Phil Popham. Entry-level doesn't mean least expensive, though, rather a price range from GBP55,000 to GBP100,000, which is $68,000 to $123,670 in our money. Those figures would be entry-level here in the U.S., where the sole Lotus is the Evora GT and costs $96,950 before destination. In the UK, the Elise Sport 220 is priced at GBP41,655, the Elise Cup 250 at GBP49,555. For reference, a Porsche 718 Cayman begins at GBP44,790 over there, a Jaguar F-Type at GBP54,510.  The second sports car referenced a couple years ago isn't the Evija, if we can believe last month's report from Autocar. The magazine wrote there's a mid-engined hybrid coupe supposedly evoking the Esprit on the way, scheduled for debut the first half of next year. It will slot in above the Evora, which starts at GBP85,900 in GT410 Sport guise in the UK, and produce more than 500 horsepower with help from a mid-mounted Toyota-sourced V6.  Back to that entry-level car, the most surprising news is when AN writes it is "destined to be the company's last combustion-engine model." That begs the question, what happened to the SUV? Patent images of a Lotus people-hauler leaked in 2017, in 2018 the carmaker said the SUV would hit the market by 2022, and in the middle of last year spy shooters caught what we thought to be a Lotus SUV mule hidden under bodywork of Geely's Lync & Co 01. The AN piece mentioned that "Future options could also include SUV or sporting sedan, according to Popham." But if AN has it right about internal combustion engines, the SUV will be a surprise showing before the entry-level sports car, or will be electric.  And what would the end of ICE-powered models do to the chances of the lightweight revival models Lotus fans want?