1986 Lotus Esprit S3 Coupe 2-door 2.2l - Excellent Condition! on 2040-cars

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New models, new markets: Lotus plans major expansion in the 2020s

Lotus was so quiet during the 2010s that some enthusiasts wonder if it still exists. It's alive, it's healthier than it's ever been in recent memory, and it's orchestrating a major expansion that will put it back in the spotlight. Its renaissance starts with the Evija, an electric hypercar packing a 2,000-horsepower punch that Matt Windle, the company's engineering boss, called a trailblazer. Future models will all be influenced by this limited-edition coupe. Beyond that, the company is taking steps to overhaul its entire business, from the design language that characterizes its cars to the restaurant its employees eat at — seriously. Even the cafeteria is getting a makeover. "We're building the brand, building the product range, building the dealer network, and building facilities. There's a huge investment program going on," Windle told Autoblog. "We need to shoot the arrow far enough ahead so that we don't get stuck in the day-to-day problems and instead keep an eye on what we need to do long-term," he added. The company's to-do list is long, and rebuilding a brand is difficult, but Lotus believes it can pull it off. The executive team is betting on an array of new products to reach customers in markets Lotus has little or no presence in; the United States comes to mind. The ultimate goal is to increase the brand's annual volume. Windle understandably couldn't shed light on the product plan, but unverified rumors point to a born-again Esprit powered by a 500-horsepower hybrid powertrain made up of a mid-mounted, Toyota-sourced V6 and electric components provided by sister company Volvo. Another one of the company's future models is an SUV —its first — allegedly built on Volvo bones and aimed at the Porsche Macan. We hear a new Elise is coming, too. The engineer explained his team doesn't feel the least bit constrained by the decades-long heritage Lotus is built on, and it's ready to embrace new technologies as it moves forward. "Electrification has given us the ability to look at things differently," he explained, while clarifying the company's core values (aerodynamics, ride, handling, and lightweight construction) won't be overlooked as it expands. "We will stay true to them," he pledged. "Light is right," the phrase famously coined by Lotus founder Colin Chapman, will live on, then. China-based Geely purchased a majority stake in Lotus in 2017 and it's helping turn it around.

Watch the Lotus Esprit evolve from 1976 to 2004

Seeing a model as long-lived as the Lotus Esprit evolve over time generally requires some clever photography or graphical work, kind of like this. This video doesn't require any of that trickery, though, because it features every single model year of Espirt in one glorious row of awesome British cars.
Taken at the 2013 Lotus Festival at Brands Hatch in the UK, it features Esprits from 1976 all the way to its last model year in 2004. It really puts into perspective the slow evolution of the mid-engined, wedge-shaped Lotus, as it went from a very 1970s design to something decidedly more modern.
We've got the full video below, which starts with a red 1976 model, travels down the line to a silver 2004 Esprit, and then all the way back to the original. Take a look, and let us know what you think.

Lotus Eletre opens a new front in electric SUVs

Ladies and gentlemen, the new era of Lotus as an EV maker begins with this, the Eletre. It takes elements we've seen on the Evija battery-electric hypercar and Emira ICE sports car, wraps them in a larger package, jacks them up, and throws in a lot of new tech for the brand and the market. Let's start with size, which is the easy bit. The Eletre is 201 inches long on a 118.9-inch wheelbase, about 79 inches wide, and 64 inches high. Every one of those dimensions puts the Lotus within a couple of inches of the Aston Martin DBX: the EV being a little longer, with a slightly shorter wheelbase, a little wider, and a roof a couple of inches lower. For us, the side view most closely represents the form we had in mind based on recent spy shots. The front is intense, the yellow of the hero car making the greatest contrast with the polygonal void below. The lights above the leading edge are DRLs and turn signals, the main beams are recessed into that void, hugging the upper edge. The rear, with its Lotus script and full-width light bar fading into triangular intakes along the sides, clearly comes from the sports cars. It can glow in four colors depending on what it needs to communicate, and forms a connection with the light bar across the instrument panel. The SUV proportions and black roof are still playing tricks with our eyes, though; we can't help feeling the Eletre carries its bulk up high. The wheels are an optional set of 23-inchers that hide optional 10-piston (ten!) calipers gripping ceramic composite rotors. Lotus isn't ready to divulge specific battery capacity and motor outputs between those wheels. All we're told is the pack is more than 100 kWh and output starts at 600 horsepower. Every Eletre is all-wheel-drive, with a motor on each axle. The 800-volt electrical architecture can handle up to 350-kW fast-charging, 20 minutes at a station at that charge rate restoring 248 WLTP miles of the Eletre's estimated 373-mile range in WLTP testing. EPA numbers will come eventually. Lotus says the hauler will get to 62 miles per hour in under 3 seconds and hit a top speed of 161 mph. The electronic side mirror housings each contain three cameras, one camera for the rear views, one to help stitch a 360-degree overhead view, and one to help enable self-driving. The charge port is on the front left fender, but keen eyes might notice more shutlines atop the front wheel arches.