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Lotus names Jean-Marc Gales as new CEO

It's been about two years since DRB-Hicom took over Proton, and through it Lotus. One of its first courses of action was to fire the existing CEO, Dany Bahar, and proceed to scrap most if not all of his (arguably over-) ambitious plans. In his place they put one of their own - Aslam Farikullah - as Chief Operation Officer, but now the Malaysian-owned British automaker has attracted an industry heavyweight to lead it into the future.
That heavyweight is Jean-Marc Gales. The British- and German-educated Luxembourgian has spent the past couple of years running the European Association of Automotive Suppliers (CLEPA), but may be better known for his previous posting as CEO of PSA Peugeot Citroën between 2009 and 2012, during which time he introduced the Citroën DS line, amongst others, and increased the French automaker's sales. Before PSA he worked for Daimler, General Motors and Volkswagen.
As the new Chief Executive Officer of Group Lotus, Gales will face the difficult task of growing a business based on three models - the Elise, Exige and Evora - that date back to 1996, 2000 and 2009, respectively. Whether he'll push for new models like his predecessor did remains to be seen, but he'd be wise to learn from Bahar's mistakes and avoid overextending what has always been a relatively small automaker.

Lotus CEO Jean-Marc Gales abruptly quits

Jean-Marc Gales is out as CEO at sports car maker Lotus after nearly four years and a track record of turning the company from years of financial losses to a small profit. He'll be replaced by Feng Qingfeng, vice president and chief technical officer of China's Geely Auto Group, who joined the company's board after Geely acquired a majority ownership stake a year ago. Gales will continue as chief strategic advisor to Lotus Chairman Daniel Donghui Li. "Jean-Marc has stabilized and turned Lotus to profitability for the first time in the iconic brand's history, with new industry-leading products and unique business models since joining the company in 2014," Daniel, who is also Lotus' chief financial officer, said in a statement. "Lotus is poised for the next phase of growth under Feng Qingfeng's leadership, where its expertise in lightweight materials and sports car engineering will form part of the wider expansion of Geely's automotive portfolio." Gales told Autocar he was leaving for "personal reasons" and said it was "time to move on." He will head up JD Classics, a British dealer and restorer of classic cars. Gales praised his successor, saying Feng could "unlock the synergies" between Geely stablemates Lotus, Volvo, Polestar and Chinese brand Lynk & Co. Lotus under Gales had been working on updating its aging portfolio of cars — the Elise, the Exige and the Evora — with plans to first update the Elise by 2020. Earlier this year came word that Gales had green-lighted two new sports cars, to be announced later this year and produced in 2020, and an SUV about the size of the Porsche Macan and possibly based on Volvo's SPA platform, which underpins the XC60 and XC90. Lotus under Gales saw sales increase 10 percent in 2017 to about 1,600 sports cars. Related Video:

Lotus chief promises upcoming SUV will be true to brand

Lotus isn't the first sports car manufacturer getting into the crossover game. It's just the latest, and perhaps most surprising. That's because the British automaker made its name by keeping things as light as possible, and SUVs are anything but. Still, the company's chief executive is adamant that the crossover will be very light... and very Lotus. Speaking with TopGear.com, Lotus CEO Jean-Marc Gales asserted, "If Colin Chapman was alive I believe he would have done" a crossover. That's a pretty bold claim made in the name of the man known for his featherweight sports and racing cars, but Gales may not just be blowing hot air. "It will be the size of a Porsche Macan but only 1600kg, and will be the most agile and fastest of that class on a track," Gales told TG. "It's logical for us to make one in the Macan segment - the rest are all two tons, even a BMW X3. They take a normal car platform with big tires and brakes and transmission. We will use a four-cylinder engine." Keeping it light will be a vital part of the equation for Lotus, but it won't be all. It'll also have to bring up the quality, because quirks that owners might forgive in a sports car might not be tolerated to the same extent in a more mainstream product. Fortunately, Gales has been working on that ever since he took charge of the company just last year. He'll have that much more time to get it right by the time the crossover hits the Chinese market in 2019 or 2020. The vehicle is being designed principally for that market, and will be built locally. The design and engineering work is being carried out, however, at the company's headquarters in Hethel, England. Two designs are reportedly being considered, each with signature Lotus design traits to convey the image of light weight, with a profile reminiscent of the Elite four-seater from the 1970s. If the model proves a success in China, it could make its way back to the UK and Europe, though North American availability remains a question mark, and Lotus spokespeople have been cagey at best about plans to expand their US offerings. Gales also told TG that the crossover will end up only helping the company's sports car offerings, not hurting them. Increasing its quality will be one part, but developing more robust components (like air conditioning systems) will be another. At very least, it will help Lotus stay profitable and fund future sports car projects that may not be possible based on their own revenues alone.