1978 Lotus Esprit Resto-mod!!! on 2040-cars

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Lotus relocating US headquarters to Michigan

Lotus is planning a renewed push into the North American market. It's got the new Evora 400 coming to America in December, and it's expanding its dealer network as well. And it'll orchestrate it all from its new US headquarters in Ann Arbor, MI. The move will see the main office of Lotus Cars USA leave its current base in Lawrenceville, GA, to move in together with Lotus Engineering in Ann Arbor, putting both operations under one larger roof. The transition is earmarked to be completed by the end of next month. But that's not all. Lotus has also announced that it is expanding its dealer network across North America. The first push will see four new dealerships opening across the United States and Canada, with a pair of new showrooms in California (West Covina and Thermal), another in the car-collector mecca of Scottsdale, AZ, and a new Canadian location in Calgary, Alberta. That'll bring the showroom count up to 47 locations in North America, with more franchises planned for the near future as well. The new and improved Lotus Evora 400 is slated to arrive at US and Canadian dealers starting in December. It packs a number of upgrades over the Evora S, including more power, less weight, new bodywork, and carbon-ceramic brakes. The result is a 0-60 time of 4.1 seconds, a top speed quoted at 186 miles per hour, and Hethel test track lap time clocked at six seconds faster than its predecessor. Pricing starts at $89,900. Related Video: EXPANSION AND CO-LOCATION FOR LOTUS IN THE USA - Co-location of Lotus Cars USA. Inc, to Lotus Engineering. Inc, in Ann Arbor, MI to support growth - First deliveries of New Lotus Evora 400 in USA and Canada in December 2015 - Expansion of the Lotus dealer network The introduction of the Lotus Evora 400, as a 2017 North American Model Year, marks the start of a fresh period in Lotus' presence in this vital market. The previous model Evora already received positive acclaim from media, customers and dealers alike and reaffirmed Lotus as the maker of some of the finest, purest, most lightweight and most efficient sports cars sold today. Jean-Marc Gales, Chief Executive Officer, Group Lotus plc, explains: "The Lotus Evora 400 combines high performance with the legendary Lotus benchmark handling. It is lighter, more efficient and dynamically better than ever.

Lotus updates Elise with new Sport, Sport 220 models

There aren't a lot of models that stay on the market a full 20 years after their introduction. The Lotus Elise is one of those few, so to mark the occasion, the British sports car manufacturer is launching two new versions. Instead of simply dressing the Elise up with special trim and badges (which it has already done), the new models succeed the old ones by "adding lightness" and increasing performance in the classic Lotus style. Replacing the base Elise is the new Lotus Elise Sport, which cuts a good 24 pounds off the already featherlike curb weight – now down to 1,909 pounds. The 1.6-liter inline-four that is sourced from Toyota and enhanced in-house carries over with 134 horsepower and 118 pound-feet of torque for a 0-60 time of 6.0 seconds and a top speed quoted at 127 miles per hour. Fuel economy and emissions figures improve thanks to the decreased weight, but Lotus says the difference is most felt in the brand's signature handling dynamics. Those looking for a little more oomph may be more enticed by the upgraded Elise Sport 220. Taking the place of the outgoing Elise S, the new Sport 220 benefits from the same weight reduction as the Elise Sport, but packs the larger, more potent engine. The 1.8-liter supercharged four delivers 217 hp and 184 lb-ft of torque to deliver a 4.2-second 0-60 time and a 145-mph top speed. Along with the weight reduction, the new Sport models benefit from optimized throttle response, traction slip thresholds, and handling balance. They also feature new Bilstein dampers. Along with ten exterior colors available, buyers will also be able to choose between leather, Alcantara, or (our pick) classic tartan upholstery like the original 1976 Lotus Esprit S1. Unfortunately, we can't count ourselves among those potential buyers, since Lotus no longer offers the Elise in North America. The automaker is, however, tipped to bring the next generation back to these shores toward the end of this decade. And the incremental improvements that it constantly rolls out bodes well for what's to come.

New Lotus owners ditch ambitious five-year plan

This didn't take long. The new overlords at Lotus have reportedly scrapped the company's five-year plan. DRB-Hicom ditched the turnaround strategy, penned by ousted CEO Danny Bahar, because it believes the market viewed the plan as overly ambitious.
The new product plan will slim the number of new model lines from five to three, and Lotus will likely slash the number planned consultants in favor of relying more heavily on in-house talent. According to The Star, the move should help expedite product development and save cash at the same time.
Even so, nothing is written in stone as of yet. DRB-Hicom says the new plan will take up to a year to finalize. The company has dumped around $242 million into Lotus so far this year, and the struggling automaker may require another $121 million by 2013. Lotus all but stopped production earlier this year during a loan freeze, but the lights came back on in April. The company now produces around 44 vehicles per week.