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Lotus names Jean-Marc Gales as new CEO

It's been about two years since DRB-Hicom took over Proton, and through it Lotus. One of its first courses of action was to fire the existing CEO, Dany Bahar, and proceed to scrap most if not all of his (arguably over-) ambitious plans. In his place they put one of their own - Aslam Farikullah - as Chief Operation Officer, but now the Malaysian-owned British automaker has attracted an industry heavyweight to lead it into the future.
That heavyweight is Jean-Marc Gales. The British- and German-educated Luxembourgian has spent the past couple of years running the European Association of Automotive Suppliers (CLEPA), but may be better known for his previous posting as CEO of PSA Peugeot Citroën between 2009 and 2012, during which time he introduced the Citroën DS line, amongst others, and increased the French automaker's sales. Before PSA he worked for Daimler, General Motors and Volkswagen.
As the new Chief Executive Officer of Group Lotus, Gales will face the difficult task of growing a business based on three models - the Elise, Exige and Evora - that date back to 1996, 2000 and 2009, respectively. Whether he'll push for new models like his predecessor did remains to be seen, but he'd be wise to learn from Bahar's mistakes and avoid overextending what has always been a relatively small automaker.

Lotus Evora roadster to follow 400 coupe to US market

Lotus is in the midst of resurgence, and that includes a renewed assault on the US market. The new Evora 400 is coming to America, and though the new 3-Eleven won't be certified to drive on American roads, the company has confirmed that it will be offered here for use on track. But that's not all. According to Automotive News, Lotus is preparing to follow up on the aforementioned Evora 400 coupe with an additional roadster variant. Instead of a folding roof mechanism, the open-top Evora will incorporate two carbon-fiber roof panels able to stow behind the front seats. Otherwise it's expected to be mechanically identical to the coupe, with a 3.5-liter supercharged V6 packing 400 horsepower and a series of other enhancements over the preceding Evora S. Lotus was forced to withdraw the Evora – the last model it offered in the US – from the American market last year after it no longer complied with federal regulations. Bringing the new Evora 400, and its upcoming roadster variant, to the US will necessitate fitting it with a new smart airbag – something which Lotus confirmed to Autoblog it is preparing to do. According to spokesman Alastair Florance, "the Evora 400 will arrive in the market as a 17MY and will be fully compliant with FMVSS 208, including the smart air bag element." The coupe is expected to arrive here in December, with the yet-to-be-unveiled roadster to follow six months later. The news confirms what we heard earlier about the company's future plans. Those also include a new SUV being designed principally for the Chinese market, and an even more radical 4-Eleven to follow at some point in the future. Related Video:

Lotus nearing decision on sedan versus crossover

Lotus may be comfortable for the time being developing newer and better versions of its existing sports cars, but it won't necessarily skate by on its aging product portfolio forever. According to a report from Reuters, Lotus and its Malaysian parent company DRB-Hicom are currently considering adding a new model to the British automaker's lineup. And in a further sign of the times, it seems likely that the new model would be either a sedan or crossover. "I'm a bit torn between an SUV and a four-door sports car – but in the end I can see that the SUV has the bigger market," Lotus CEO Jean-Marc Gales told Reuters. "We'd do an SUV that is very light, very fast on the track and has outstanding handling," in keeping with what Lotus is known for. It would not be the first sports car manufacturer to delve into either category, of course. Porsche rebuilt its business by expanding into both categories with models like the Panamera, Cayenne and Macan. Maserati has long offered successive versions of the Quattroporte, more recently launched the Ghibli sedan and will soon introduce the Levante crossover. Aston Martin has toyed with both, as has Lamborghini. Other marques like Ferrari and McLaren, however, remain resolutely opposed to either proposition. This past December, we reported that Lotus was preparing to go a slightly different route by offering a high-riding version of the Evora instead of a proper four-door sport-ute. This latest development, however, would appear to be quite different. The company's engineering division showcased the APX crossover concept back in 2006, and revealed the Eterne sedan concept as part of the grandiose plans of the previous Bahar administration in 2010. The last time the proposition came up this past August, nearly half of respondents to our online poll voted that Lotus should build a sedan, but not a crossover. Over a quarter of you said Lotus should built both, 2 percent voted for the crossover over the sedan, and 22 percent said Lotus should steer clear of either.