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Lotus hiring 100 after securing lb100m investment

Lotus is getting a shot in the arm courtesy of corporate parent DRB-Hicom, which has announced a 100-million pound ($152.3M USD at today's rates) investment in the Hethel, UK-based manufacturer. The troubled brand was also in the news last week, with DRB announcing a new, three-year plan that would see variants of existing models introduced.
The money will create 100 new jobs in Hethel, with 45 new engineers, 40 manufacturing operatives and 18 university grads joining the team. Lotus has already seen an uptick in sales this year, according to a Norfolk-based news site, with 40 to 45 cars being produced per week and 722 road cars and 45 race cars sold between January and May. Even sales in the UK have seen a big jump - Lotus only moved 70 units in 2012, but it's already sold 80 cars in the first half of 2013.
Better yet, Lotus is citing an increased demand for its cars around the globe as the motive behind the new hires. While still quite uncertain, Lotus looks like it might finally be on the right track.

Lotus reveals an even lighter version of the Elise Cup 250

For an automaker with very few resources, Lotus manages to keep things relatively fresh. The new Evora 400 is a blast to drive, even if it is just a heavily revised version of the car that debuted in 2009. The current Lotus Elise debuted back in 2010, and though it may have departed from our shores, Lotus keeps customers worldwide happy with a plethora of new variants. The latest model is the lightweight Lotus Elise Cup 250. Now, this isn't the same Elise Cup 250 that debuted last year, though the two cars are very, very similar. The main difference is weight, as is typical with a Lotus. Colin Chapman's tried and true saying, simplify and add lightness, is still true here. The new model weighs just 1,895 pounds, or 1,948 without the lightweight package. Last year's Elise Cup 250 was already quite svelte at 2,053 pounds. While you may think that shaving that much weight from an already light car must be the result of black magic or a localized black hole, the truth is far more simple. The Elise Cup 250 makes extensive use of carbon fiber, titanium, and aluminum for components like the bodywork, exhaust, and wheels. The rear window is plastic instead of glass, and the standard lead-acid battery is replaced with a lithium-ion battery. The rest of the car remains mostly unchanged. The car is propelled by a 243-horsepower supercharged 1.8-liter inline four. It can hit 60 mph in just 3.9 seconds, quicker than the more powerful Evora 400. There's plenty of aero to keep the car planted, but it's not a pure track car like the Exige. The Elise Cup 250 still comes with a full interior with a stereo, though there's no mention of cupholders. As exciting as all this may be, the Elise Cup 250 won't be coming to the US. Unfortunately, airbags and crash structures all add weight. For everyone else, the Elise Cup 250 is at dealers now. Related Video: Featured Gallery Lotus Elise Cup 250 News Source: Lotus Lotus Lightweight Vehicles Performance

Turns out the 2020 Lotus Evora GT is one of the best sounding cars on sale

Toyota has built plenty of engines that sound the business. We know the company has it in them, but what comes out isn’t always enthusiast-focused. Yet, hereÂ’s a fairly normal Toyota 3.5-liter V6, sitting in the middle of a Lotus. YouÂ’ll find it under the hood of a Toyota Camry, but here it is sitting under the engine cover of this 2020 Lotus Evora GT. Of course, Lotus hasnÂ’t dropped the engine in there without Lotus-fying it. This one has an Edelbrock supercharger with an integrated water-to-air charge cooler, plus a special calibration and tune from Lotus. In the Toyota, the base engine makes 301 horsepower. This Evora GT is putting out 416 horsepower and 317 pound-feet of torque. It also breathes through a set of pipes that the Brits would call ace. Check out the video at the top to get a taste of what we heard for a week straight. Our Evora GT was equipped with the standard exhaust. ThereÂ’s an optional titanium exhaust that drops 22 pounds from the curb weight, but Lotus says that it doesnÂ’t actually sound all that different. What does make a difference in the sound is changing the drive mode. ThereÂ’s a valve that opens in the exhaust when you select Sport mode or press the exhaust button. This drastically changes the sound heard from the cabin. In normal Drive mode, the exhaust is muted and just hanging out in the background. ItÂ’s shockingly quiet, but perfect for highway cruising because the drone goes away. Sport mode completely changes the tone and unlocks a sweet wail we didnÂ’t know the Toyota V6 had within it. ThereÂ’s no computer-enhanced or synthesized noises to be heard here. ItÂ’s all real. Taking it one step further in Race mode unlocks the tiniest bit more noise, Lotus says, but itÂ’s hardly noticeable in practice. We found the best experience was in Sport mode, since that reigns in traction control, retains stability control, and boosts throttle response by a bit. 2020 Lotus Evora GT View 6 Photos Under tunnels and overpasses — and this does feel weird to say, knowing the engineÂ’s origins — thereÂ’s a hint of Formula one car sound in there. WeÂ’re talking F1 from a few years ago, not the boring turbo engines of today. The way it shrieks and screams off walls, completely immersing you in the echoing sound, is intoxicating. Very few cars can match the Evora in sound quality, and thatÂ’s impressive considering some of the noisemakers car companies put out these days.