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Lotus to layoff a quarter of its workforce

Lotus has issued a press release to day, wherein it indicates that a "need to both reshape its organisation and to reduce costs" may result in the loss of "up to 325" jobs. That's a fairly significant number of layoffs for any company, but considering that Lotus currently employs 1,215 people (per the company's bio in the same release), it could mean a full 25-percent of the automaker's workers could soon be sharpening their resumes.
CEO Jean-Marc Gales says in the statement that Lotus has "worked very hard to avoid the need to make this proposal," but admits that it is now "essential" to the future of the company. The chief indicates that post-restructuring, he expects Lotus to be a "leaner" and "more competitive" organization, one which - and we can all see a little silver lining here - is focused on "producing class-leading sports cars and innovative engineering."
The 325-job number appears to be soft at this point, with the statement indicating that some negotiation about which and how many posts will be cut is yet to come. Further, the company may "redeploy" some employees, and may even recruit new blood for "key roles," all with an eye toward running the strongest possible team going forward. Though, we imagine that the recruitment bit won't fly well for those employees getting the sack.

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

eBay Find of the Day: 2000 Lotus 340R, claimed only street-legal example in US

These days most of the news out of Lotus comes when it releases a lighter or faster version of the Elise, Exige or Evora. However, the stripped-out, Elise-based 340R might already show the logical conclusion of that concept, despite coming out in 2000. Now, one of the 340 made is up for auction on eBay Motors, and the seller in Fort Lauderdale, FL, claims that it's the only street-legal example available in the US.
Lotus founder Colin Chapman always had an obsession with making his vehicles as light as possible, and the 340R adhered to that adage about as closely as a street car could in 2000. These minimalist roadsters eschewed opening doors, windows and a roof in the pursuit of cutting the fat off the brand's hardly portly Elise. The company's engineers also trimmed away the fenders to give their creation a semi-open wheel design that looked as wild when new as today. For the interior, they installed two racing buckets, and the most of the rest was left in bare metal, including the pedals. All of the changes reportedly brought the 340R down to around 1,545 pounds.
Power comes from a 1.8-liter four-cylinder with a five-speed manual gearbox. The 340R is available with 177 horsepower or a tuned 187-hp version from that mill, but the seller doesn't specify which one this is. It's still a pretty fresh car, though, with just 3,577 miles claimed on the odometer.