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Lotus opens the 2013 Formula One season with the launch of the E21 [w/video]

Lotus has broken the seal on the 2013 Formula One season, launching the E21 car at its factory in Enstone. With the regulations this year quite similar to those of last year, there are no dramatic changes in form compared to the E20. After some teams lobbied to be able to cover the stepped nose with a "vanity panel," Lotus retained the configuration, the team's technical director saying that the panel would add more weight and didn't make sense to put on the car unless it also added performance.
Beyond that, the E21 is said to be an comprehensive advance in its details - the suspension gets a new layout, the Coanda exhaust and the passive double DRS system are evolutions from last year, the front wing is "a continuation of concepts" from 2009.
After securing fourth in the Constructor's Championship last year, this is the chassis that drivers Kimi Räikkönen and Romain Grosjean will use to try and move the team up a place, which would mean beating one of the big three teams over the course of the season. The quietly and impressively consistent Räikkönen managed third in the Driver's Championship, and we're sure he wouldn't mind a move up in the standings, either.

The time Elon Musk paid $1 million for James Bond submarine car that cost a couple $100

Tesla CEO Elon Musk landed himself in court after insulting a diver who criticized his plan to rescue a Thai soccer trapped in a cave using a purpose-built mini submarine. Which reminded us that Musk's interest in submarines started years ago. The story begins in 1989, when a couple from Long Island put every barn-find hunter to shame by paying $100 for a locked storage unit, and cracking it open to find a 1976 Lotus Esprit buried under a pile of blankets. That's a cool find, the S1 Esprit is sought-after among enthusiasts, but CNBC reported they quickly learned their car was modified to star in the 1977 James Bond film "The Spy Who Loved Me." Ignoring Colin Chapman's "light is right" motto, the producers alchemized the Lotus into a fully functional submarine by welding in the wheel arches and the underbody, and adding winglets for more stability. Four propellers powered by a battery pack housed in the cabin moved the Esprit under water, and the coupe gained front-mounted missile launchers. The modifications reportedly cost $100,000. The couple had never seen a James Bond movie; they likely assumed it was a mad scientist's kit car, or a science fair project gone wrong. The $100 purchase price represents about $207 in 2019 dollars, so the unsuspecting buyers could have easily sold it as a parts car, made a small amount of money on it, and ended up with a free storage unit. However, they became aware of the Esprit's significance in Hollywood history when truckers identified it over CB radio while they were hauling it home. lotus-esprit-submarine-in-action-1 View 3 Photos They weren't collectors, and storing a submarine is terribly impractical, so they commissioned a cosmetic restoration and asked auction house RM Sotheby's to sell it in 2013. An enigmatic buyer paid $997,000 for the non-running movie prop. Musk later revealed himself as its new owner. "I was disappointed to learn that it can't actually transform. What I'm going to do is upgrade it with a Tesla electric powertrain, and try to make it transform for real," he announced. Even billionaire-owned project cars sit for longer than planned, and there's little evidence the Esprit is in swimming condition, let alone capable of morphing into a submarine at the simple push of a button. If it could, we're certain Musk would have hyped it up on Twitter. But while stalled projects normally draw the ire of loved ones as they take up garage space, Musk's turned into a well of inspiration.

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...